Teasing Colors in Printing Services
Do you want to take your print marketing materials to the next level? Learn about the process of teasing colors for printing services and how to choose a printer that is right for you.
Teasing Colors in Printing Services
The printing process is arguably one of the most important aspects of creating high-quality printed packaging, promotional material, and products. The quality of your design can be rendered moot if it’s printed incorrectly or with low-quality materials. It’s not just about what’s on the outside either; the inside is equally as important because it needs to hold together even when handled a lot or constantly opening and closing packages.
While designing a product or service that’s able to withstand the rigors of being shipped and carried, there are some important things to keep in mind. For example, if your product is dependent on being kept in its original packaging, such as a book or magazine, it’s vital that it is packaged correctly to maintain its intended quality. The same applies to any other product you’re considering marketing with a paper product, such as a greeting card; you have to make sure the prints are durable enough for repeated use.
When choosing a printing service provider for your products and services, one of the most important factors you should consider is how they treat your products when they print them from their press.
The printing process is actually quite simple in theory, but it is not always a straightforward process in every case. Just because you can get a processing time of four days or less doesn’t mean they will print your product correctly. With the Internet revolution that we are experiencing, it has become much easier to find cheap printing services; however, even the lowest-priced printing services may still be able to provide printed products that don’t turn out the way you want them to—at least initially.
A lot of companies use cheap service providers simply because they are not aware of the potential quality issues that can occur at several levels throughout the design and making phases—from editing and proofing, through production and finally distribution. One of the best ways to make sure your printed products are high quality is to have multiple printings from a single file. This will give these companies a chance to see your product printed in multiple sizes and weights, thus providing them with an opportunity to make any required changes if needed.
By separating your design into different parts, such as the cover and the inside pages, you can provide a better range of choices when it comes to printing so that you can receive exactly what you want.
If your product is just a plain piece of paper, say for use in making greeting cards or maps, then it’s less important how it is handled during cutting, folding, trimming and other operations. But if your printed product is a complex item, say a magazine or book with several pages, the process has to be done carefully and exactly; otherwise, the look and quality of your finished product may be compromised.
Tips for Choosing a Printer
If you are considering using any printing service to create your printed product, make sure that you choose one that can handle a lot of different sized products and one that can print single and double-sided materials using various papers. If you want to use only recycled paper for your product or services then find out if they are familiar working with those types of materials.
When printing an item, make sure they are using a combination of the following:
- high quality paper
- heat sensitive inks that will adhere to the desired surface and still be visible on any kind of paper. The print designs should also be constant throughout the batch. Colors should not fade, smudge or have lines running through them.
Make sure you choose a printer that employs these methods because those can be some of the most important factors in ensuring your product is created exactly how you want it.
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Conclusion
The point I'm trying to make is that there are more than two options for business printing services that are available to you, and if you know how to look for them, you'll find more options than you can possibly wish for. In this article I only covered some of the most common printing service providers, but in no way did the list stop with what's described here. For example, this article doesn't even go into another type of printing service provider that's used by many stores and businesses: print-on-demand services.
I hope this article helps you figure out which company or service provider is right for your business needs.