Testimonials: The Key to Boosting Sales!
Testimonials are a great way to boost sales especially if the testimonial is coming from someone that you know or even someone who knows you. When people find out about your business, the first thing they will do is research you online. They will often use Google’s search engine and look for reviews and testimonials from people who have experienced what you do, whether good or bad.
Testimonials can also be a good way to promote your product, especially if you are a new business and have a product that is new to the market. Your potential customers will want to know why they should buy from you and not from another similar store and testimonials are great way to do this.
Testimonials are really easy for most businesses as all you have to do is ask. If people like your service or product, they will happily give you a good review but sometimes it can be difficult to get people to give you the review that you need.
It is important that you let your customers know about your business and what you do. If you plan to use testimonials as a way to boost sales, there are some things that you need to consider first. The key thing is to provide a great service and if the testimonial is coming from someone who has experienced this great service, then it will make a big difference for you.
Here are some hints and tips that can help in order to provide a great testimonial:
- Be friendly: Be courteous when talking with people and make sure that they understand what it is that your business offers.
- Get them to talk about their experience: Get them to talk about their experience with the service or product that you offer so that you can hear what they had liked and what they disliked.
- Make sure that they know that it was a personal recommendation: If a person is giving you this review, make sure that they know that it was someone giving this review and not an employee of the company.
- Ask for feedback: It is important to ask for feedback from your customers so that you can improve on your service or product. If a person had problems, find out why and if it is fixable try to fix it.
- Be patient: Getting testimonials can be hard for some businesses and it can take a lot of time. For example if you are selling products, it is not always easy to get people to review your products for you. Sometimes you will have to provide samples of your products and give them great service before they decide that they like what you have to offer. So patience is something that is important when trying to get testimonials.
- Let the person know what they are reviewing: It is important that the person knows what they are going to write about and let them know that you want the truth or an honest opinion. Sometimes when people are being asked to give feedback, they will not want to say anything negative so they will try and say something positive even if it is not true, but as long as they know that you are asking for feedback and an honest opinion, then they will do this for you.
- Give them a great experience: You need to make sure that the person has a great experience with your business or product and then if they like what you have to offer, then they will be happy to tell others about it. This is where testimonials can really help you in terms of boosting sales.
- Make sure they know that they can give you feedback: Let people know that you want their feedback and be patient as it is sometimes hard to get people to give their opinion.
What Can You Say?
When a person is giving a testimonial, there are some things that they can say and it is certainly something that can help with boosting sales. For example if someone truly likes your product or service then this is something that you can use for your business. If someone has had a terrible experience with your product or service, then they can use this to their advantage as well.
If you are using testimonials to promote your business, then there are some things that you need to do so that the testimonials are a success for you. There are people out there who want to give feedback about products and services that they have tried and often this is something that is not easy to do. To make sure that the testimonials that you provide are good for your company, there are some things that must be done.
When a person is giving you their opinion about a product or service, it can be hard for them to look down on something or praise it at the same time. For example if they like a product, they will not want to look down on it so they might say that it is perfect. You need to make sure that the testimonials are good for your business and this is why you need to ask the right questions.
The questions that you ask need to be about the experience, strengths and weaknesses of the product or service that you offer. This is what you should be asking because you need to know whether the person has had a bad experience or a good experience. You also need to know what they liked and what they did not like about the product or service that they were using so make sure that these questions are asked.
You need to be clear on how you want the testimonial to sound, if you want the testimonial to sound positive then make sure that this is what you do and speak positively. If someone is happy with their purchase and they enjoy it, then this is something that can help with the sales of your product or service.
Sometimes a bad experience with a product or service can be fixed so let people know about this if it happens. For example if a person has had problems with their product and it is not working, this is something that can be fixed. If you have more than one product or service, let people know about any problems that they have had with them so that they can tell others about the issues that they experienced.
Make sure that you understand the situation: It is important to be clear on how your customer feels and this is where you are able to check out any problems and deal with them quickly. You need to make sure of what they want and try to provide these things for them, so if you do not know, ask them what they do want as some customers might not want everything fixed in one go or they might change their mind later on.
Conclusion
Getting testimonials is something that is important for any business and often this can be hard, but as long as you are clear on how you want them to sound and know what questions to ask, then the testimonial will help with your sales and boost your business.
You have to look after the customer so they feel happy with their product or service and if they are unhappy with it, then this will hurt your sales. By asking the right questions so that you can find out the strengths and weaknesses of your product or service, you can use these things in order to improve on what customers need.