The 3 Biggest Lies About Promotional Pens
A promotional pen is a great tool for increasing brand recognition and marketing your company. They don’t have to be expensive, in fact, promotional pens are often free with good return rates on investment
Of course, that doesn't mean that you can just slap your logo onto anything and expect it to be a success. In order to succeed with branded pens, here are the three biggest lies perpetuated by companies nationwide:
1) Your logo will make people buy your product/service
2) People want promo products/services as gifts
3) Promotional pens are expensive tools of the trade.
The first statement is the largest myth of them all. It's easy to assume that if people are given a pen with your logo on it, they will be more inclined to do business with you. The reality is that a promotional pen doesn't mean anything. If you give someone a pen with your logo on it and all that happens is that they continue using the pen, then you've spent money for no reason.
The second statement is similar in nature, often being touted by companies who don't have full grasp on branding or the industry they're selling in. We're not opposed to receiving promotional items as gifts, we just aren't going to spend money on them. When that happens, we'll give the item away without even opening it and we'll ignore it until it's discarded in a landfill.
The third statement is one of the most important ones because, basically, if you want your company's logo to get noticed by potential customers then you'll need a promotional pen. Without one, people will be able to see through the marketing ploy and won't be persuaded into buying anything from you. Using promotional pens means that your marketing campaign will work at 100% effectiveness.
In the end, you should remember that the best way to get customers is by providing great service and making sure that you provide them with something of value. For example, if you're running a business that provides email communication services to customers, then there's no point in giving them a pen because they'll probably use it for writing emails only. However, if your product/service is something more tangible like a vacuum cleaner or air purifier then a promotional pen might be a good giveaway item.
Also remember that your potential customers already have pens and probably won't need any more. If your service or product is valuable enough, people will be ready to discard old ones and exchange them for new promotional pens.
The above information is taken from a promotional pen distributor who has been in business for over 20 years. If you're looking for a reliable supplier for any of your promotional needs, contact our company and we'll be happy to assist you. We can provide pens, lanyards, keychains and other products that will surely help your brand gain more recognition.
For more information about promotional pens and other marketing tools, visit the Internet at http://www.promotionalpenshq.com/blog/ or send us an email at support@promotionalpenshq.com .
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Pens and Inks
Inks and Pens are one of the most important tools in the promotional toolbox. Without these, you are doing your company a disservice by not promoting it with something far more effective than a pen or marker.
Bartender Pens & Pencils
A bartender's pen uses standard ink cartridges that are screwed into the top with a screwdriver (or hex wrench if you're fancy). The cartridge holds one or two ink colors, depending on what you get.
Drink Stirrers
Drink stirrers have a special type of ink that has anti-microbial properties. This means that you can put it in drinks and it won't grow mold, mildew, or bacteria. Because of this, they are often used for mixed drinks like margaritas rather than plain old sodas and beers.
Laser Pens
Laser pens use special ink cartridges that allow the pen to leave an image behind as if by magic. These sell best at trade shows and events where you are giving away loads of pens to attendees. There are many uses, explanations, and techniques to make sure your images stick around and look good on any surface.
Marker Pens
The most common type of marker pen. These can be found in any office supply store or anywhere that sells markers. They come in a variety of colors and they have a variety of uses, but they all make great promotional items to hand out to promote your business or product.
Pens
Pens have been around for as long as people have had mouths and hands. These days, you're probably more likely to find a pen on a cocktail napkin rather than the manila envelope that was popular with traditional office pens of yesteryear. The bolt-action retractable pen is still going strong today, but it's really not used nearly as much as it used to be.
Pens can be found in three different categories:
Limited-Edition Pens
If you want a piece of promotional gear that's going to stick around forever, then you should consider getting a limited-edition pen. These are just your run-of-the-mill standard pens that have some nonstandard paint job, but they don't sell like hotcakes. Also known as "vintage" pens, the main benefit of these is that the more people who have one, the more money everyone will make over time. The best way to ensure that your company gets a lot of exposure with limited-edition pens is to get them embroidered onto things that people can see every day.
Branded Pens
Like limited-edition pens, branded pens are made in every style and shape imaginable. If you want to stick with a classic pen design, then you can easily get your logo and name put onto the pen. Just make sure that they look nice and aren't too cluttered. When choosing the right pen, just make sure that it's going to be a useful giveaway item whenever you use them.
Promotional Pens
There is really only one reason to use promotional pens around your business: so that people remember who you are when they're using them for something new every day. The best way to keep your pen in the hands of your customers is not just to give them away, but also to make sure that you provide great service. This is the best way to make sure that people will use your pens every day and leave them around for others to find and use.
One of the other great things about promotional pens is that they can be given away for free and still cost less than most other types of promotional items. This means that you don't have to worry about spending a fortune on pens because you can do everything from bulk orders at the lowest possible prices. If you're unsure whether or not they're worth it, just look on eBay or Amazon at how much money companies are making by using marketing pens.
Conclusion
Pens are small and simple, but that's one of the reasons why they are so effective. They're like the Trojan horse of promotional items – they give you a chance to sneak your name onto valuable pieces of real estate like desks, pockets, and cars. If you have any questions about pens or other products in our catalog, just shoot us an email at info@promotionalpenshq.com .
One final thing: please stop using pens to write on paper! Just kidding, I know that's not going to happen anytime soon!
For more information about pens and other marketing tools, visit the Internet at http://www.promotionalpenshq.