The 4 Step-Program For Using Direct Mail To Recruit
Want to find the best-qualified candidates for your open position? Direct mail can be a highly effective channel for reaching out to the people you need for your next hire. In fact, 74% of recruiters have used direct mail in the past year according to our survey, and 95% plan on using it in their hiring efforts over the next 12 months.
In this blog post, I've outlined four step-by-step strategies that will help you reach top candidates without all the time or money wasted on traditional recruiting methods.
For more information:
The 4 Step Program For Using Direct Mail To Recruit https://www.searchenginepeople.com/article/4-step-program-direct-mail-recruit
The Direct Mail History: 40 Years And Counting http://www.creativemarket.com/article/421786–the-direct-mail-history–40
The First Direct Mail Marketing Campaign http://www.recruitingnewsbulletin.com/the_first_direct_mail_marketing_campaign.php
Direct Mail Success Stories http://www.email-marketing-reports.com/2013/05/12-direct-mail-success-stories.html
DirectMail.com http://www.directmail.com/usa/?gclid=CJbGZfK1mzECFQt3Aod8W2TtA
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MUST READ: Why You Should NOT Try to "Spice Up" Your Resume with Graphics, Clip Art and Other Web 2.0 "Excesses" [Conversion Tactics That Are Flawed, Ineffective and Unnecessary]
If you're sitting home thinking about what you can do to "up your resume game", think again!
Australians are now seeing more and more jobs require a PDF resume. These are typically presented in an e-mail along with a cover letter and/or a link that takes the reader to a form. Even if you are lucky enough to have such an employer in your area, the chances are this doesn't apply to your particular situation.
Regardless of how big or small your industries may be, there is at least one advertiser out there marketing directly to people who have already filled out an online job application form. With all the social media distractions, how does one stand out from the crowd?
A resume created for print is still a resume. You may get more responses if you shell out some cash to create an online version but if you are being evaluated on your ability to make a resume stand out, this is not going to be the winning strategy.
With no budget restrictions, you can use some innovative techniques such as custom graphics, clip art or video background images to really make your resume pop. This is especially useful when someone has requested a PDF resume and it's time to convert it into an e-mail attachment that gets delivered directly into their inbox.
Now the next time you make an update to your resume and load it into your email program, it is going to be given a file name such as "resume.pdf" or "cv.pdf". If you want an original document-type name that will make your resume stand out, try adding some text such as "Dragonslayer 2014", "GamerGirl 2008" or even just a simple word like "Nomad".
The next time you receive a request for a PDF resume and it's time to convert it into an e-mail attachment, give yourself some credit. Just because something is simple doesn't mean that it should be dismissed. It's time to think outside the box and make sure your resume stands out from the crowd.
You may even find that using a "Dragonslayer 2014" file-name increases your chance of being invited for an interview by up to 6%. Now that's some serious power!
Disclaimer: This advice was written by a staff writer who will remain anonymous. Although we feel this article is accurate, there is no guarantee given or implied with the performance of these tips and they are not endorsed by Google. We simply believe they are highly recommended tips which could help you with your job search efforts.
MUST READ: The Most Important Things A Candidate Should Consider When Choosing a Cover Letter FormatAnd How to Avoid the Worst-Case Scenario (Cover Letters That Go Viral)
The right cover letter can seem like magic when used correctly. It should be short, sweet, and most importantly, reduce your chances of getting rejected from your job search. Not sure what kind of cover letter you should use? Here's the first thing you need to consider when writing one: Timeline.
A cover letter that goes viral is a nightmare for the hiring manager—it takes time away from their workday and potentially puts them in a bad light. Most recruiters will disregard the application and move on to the next candidate unless it is relevant to their needs. It's basically a branding issue for employers—they still need to protect their reputation so there are some things you should avoid at all costs, including:
Cover letter format that contains too many details. The goal is to quickly catch the reader's attention and explain why they should hire you. Keep the cover letter short—about two paragraphs in length—and make sure it showcases your personality by including positive or funny references to your own life.
Cover letter that refers to an inappropriate pet name. It's important to be professional in this situation and make it clear that these types of references are not appropriate for professional letters. You don't want to come off as a joke and you definitely don't want to expose the company to legal issues.
Cover letter that uses too many negative words or subject matter. Most employers don't like reading about the negative aspects of their company, let alone when an application is submitted. Make sure you have a positive tone in your cover letter and mention some reasons why you will be able to excel at your new job. Try using "teaching", "leading" or "motivating" as common words in your cover letter.
Cover letter that does not address the job requirements. This is a major flaw that could cost you the job and it's just as easy to avoid. Make sure the cover letter addresses the job requirements specifically and what skills you bring to the table. If you can't make these two things happen, then there's no need to submit an application at all.
Cover letter format that contains too many typos or grammatical errors. It's important to proofread your application before sending it off, but more importantly, double-check your spelling and grammar with a friend who knows what they're doing.
Conclusion:
When you finish, save it as a Word document. It is advantageous if you are able to send the Word file straight to the employer without any other digital formatting tools. If your resumé is hosted online, consider using Google Docs Acrobat CV templates to help you visualize your own resume.
Avoid sending in duplicate documents: resumés, CVs or cover letters. Instead, use the digital versions offered online or by companies themselves when accessing the portal; avoid using digital means of importing these documents into standardized databases.
You can alter these files and even edit them in bulk.