The Dirty Little Secret About Real Estate 800 Call Capture Systems
No matter what industry you're in, large numbers of customers can be your best best to grow your business. But if you think capturing leads is easy, then think again. By using a real estate 800 call-capture system and following these simple tips, you'll be well on your way to getting the marketing results you want. Let's get started!
Real Estate 800 Call-Capture Systems: A Dirty Little Secret
No matter what industry you're in, large numbers of customers can be your best friend to grow your business. But if you think capturing leads is easy, then think again. By using a real estate 800 call-capture system and following these simple tips, you'll be well on your way to getting the marketing results you want. Let's get started!
Who are the Real Estate Agents?
Most real estate agents use a call-capture system… and it can be a huge help in growing their business! People most commonly think of the programs as something that the big agencies use… but there are many more individuals than you might think who have purchased them. While each of those individuals might have a different goal in mind, they all share one thing in common: they're all looking to capture leads from customers who are searching for properties or condos to purchase or rent.
How to Get the Best Out of a Real Estate Call-Capture System
The key is to get the most out of your call-capture system by employing some basic, yet effective strategies. And it's possible for most call-capture systems to generate thousands of calls each month. So you can't expect any system to solve all your problems. The key is to focus on the real estate market you're in and what works best for your individual situation.
We've all seen the simple systems that work like this: People enter their personal information and receive a phone call from a real estate agent. But today's real estate agents have much more sophisticated options in their systems. For instance, they can target customers by the type of property they're looking for, the size of it and even where they're looking to buy or rent.
So when you're considering whether or not you need an 800 call-capture system, remember that it can't fill every hole in your marketing plan. Rather, it sits on top of your existing sales funnel, pulling traffic from leads generated through other channels like social media or PPC ads.
Once you've selected your system, it's time to begin using it. Here are a few tips to get started:
Tech Tips for Using 800 Call-Capture Systems
1. Use the System Often . Don't wait until you're ready to make your first phone call before you activate your call-capture system. In this business, leads come fast and they can be gone just as quickly. If you don't have a system in place, then you won't be able to take advantage of all the leads that are available for sale or rent and there goes more income for your business.
2. Outsource Your Marketing . As mentioned earlier, you can't expect call-capture systems to solve all your marketing problems. That's why it's important to outsource your marketing strategies. Not only will a call-capture system work better when there is more than one person working on it, but it also makes more sense from an ROI standpoint.
3. Know Your Marketing Goals . I strongly recommend that you sit down with your team and determine the goals for your marketing campaigns. If you don't know where to start in this department, then use one of these questions as a way to figure it out: How much money should we make per month? What percentage of our pipeline do we want?
4. Create a Marketing Structure . The goal here is to create a marketing structure that outlines a system that can be used to generate leads. This will allow you to separate the system into segments, making it easier to measure results.
5. Advertise Your Lead Capture System . One of the worst things you can do is not advertise your call-capture system… which means not letting people know about it. Create different ads based on what's going on in your industry at the time, featuring special deals and discounts that are available for the time of year, plus other general sales announcements.
6. Promote Your New Call-Capture System . Once you've activated your call-capture system, it's time to promote it. You can do that by placing ads on Google or Facebook with special code that will give you a 20% or 30% off code when people click the ad and go to your site.
7. Overcome RSI Resistance . Many people don't want to make any phone calls, especially when they know there are good leads out there. But if you're successful in overcoming this resistance, then you'll be able to get the marketing results you want. Remember: Everyone needs a break from time to time!
8. Work Together with Your Real Estate Agent . If other agents are using the same call-capture system as you, then it's a good idea to work together with them. You may be able to build a larger funnel in order to get more leads coming in. It will also help to identify problems that might arise, preventing some of those issues from taking place.
10 Tips for Getting the Most Out of Your Real Estate Call-Capture System
There is no doubt that a call-capture system can be an effective tool for any agent looking for more real estate leads and business. While each of these tips isn't necessarily related, as a whole they can help you get the most out of your system and make it easier to generate new leads and close more sales.
1. Go Beyond SEO . The days of SEO being the primary marketing strategy for real estate agents are long gone. In order to stay competitive, you need to be actively placing ads on social media platforms and in online directories like Google and Facebook. When it comes to call-capture systems, you should also promote your system on other platforms as well.
2. Repurpose Your Content . It's common for people to post a blog one time and then forget about it. But that's not the way effective content is managed online today! You need to make sure that your blog is set up so that it can be easily repurposed across multiple platforms. This includes both your blog posts as well as your photos and videos.
3. Work with a Marketing Agency . A partnership with a marketing agency can help you to target the customers you want to reach. In addition, if you go with an agency that has its own call-capture system, then you will be able to get more leads from them as well.
4. Promote Your Content . It's important that you promote your content in other ways besides just in your ads, too. You can promote it through email campaigns, social media updates or even through creating a YouTube video for each of your blog posts or other content like photos and videos.
5. Find Leads Outside of Your Agent Network .
Conclusion:
Be sure to select a call capture system that offers some degree of customization so you can get the most out of it, and then start using it. Don't wait until you're ready to make your first phone call before you activate your call-capture system. In this business, leads come fast and they can be gone just as quickly. If you don't have a system in place, then you won't be able to take advantage of all the leads that are available for sale or rent, and there goes more income for your business.
With so many different directions to go with your real estate marketing strategy , which do you choose? Hopefully this post will help answer that question by giving you an overview of how lead generation works .