The Importance of a Marketing Plan
A marketing plan can be a powerful tool for any company, large or small. It is an outline of how the company wants to reach its target audience and what it will do to sell its product or service. A marketing plan should always include everything from market research, pricing strategies, promotion methods, and promotion timelines. Without a solid plan in place for your business there is no way to know how well you are doing as your competitors are already executing their strategies.
The Importance of a Marketing Plan: A Guide To Creating Successful Strategies For Businesses Community page has many resources available for those seeking out professional help with their marketing plans including templates, checklists, videos and more.
The Importance of a Marketing Plan is also a book written by Dwayne D. Hayes, author of the popular business blog, www.DwayneDHayes.com. The book is available for purchase on Amazon in both paperback and Kindle editions.
In addition to his writing, Hayes delivers keynote speeches and workshops to businesses across the country on topics such as marketing strategies, social media marketing and branding techniques. His most recent endeavor is helping home-based business owners learn how to market their business using the power of blogging and social media platforms like Twitter and Facebook. He is the creator of two business-related Website forums: BloggersAreRockstarsNow and MommyBlogsRock!.
Hayes is also the author of "The Social Media Bible: A Complete Guide to Marketing Your Business Online," a business book that combines online marketing strategies with the personal values necessary to succeed in business.
In January 2010, Hayes launched www.BloggersAreRockstarsNow.com, a website and forum that focuses on the social media revolution and how it can transform business for small-business owners everywhere. He also offers strategic consulting services for companies looking to expand their businesses via social media and blogging platforms such as Twitter, Facebook, YouTube and LinkedIn. He has been featured in major publications such as Black Enterprise magazine.
Hayes is an active member of a number of networking and professional organizations, including the National Association of Black Journalists (NABJ), the Atlanta Press Club, the South Carolina Press Association and the American Society of Business Publication Editors (ASBPE).
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He has been interviewed by many major media outlets regarding his views on technology and Web 2.0, including CBS News, CNBC's "The Big Idea with Donny Deutsch," Black Enterprise magazine and Examiner.com.
Dr. Dwayne D. Hayes is an Amazon best-selling author of the book The Importance of a Marketing Plan, published by Penton Publishing. He also is a contributing writer for several online magazines and websites including Examiner.com, BloggersAreRockstarsNow, YouTube for Business and MommyBlogsRock!
In addition to being an author and technology expert, his background includes serving as an adjunct professor at the Harper College School of Business and Management in Chicago (2007–2008) and more than 11 years experience as a marketing executive with companies like Rush Communications Inc., Blackboard Inc., AT&T Interactive (now AT&T Adworks), Telemundo Communications Inc. and more than a decade of experience as an entrepreneur and small business owner.
Since 2002, he has been blogging regularly on his personal website (DwayneDHayes.com). His blog topics range from how to initiate a successful blog to promoting one's business via social media; however, his main interests include entrepreneurship, entrepreneurship education and life-coaching through blogging. The following are a few of the blogs he has authored:
He is also an active member of a number of networking and professional organizations, including the National Association of Black Journalists (NABJ), the Atlanta Press Club, the South Carolina Press Association and the American Society of Business Publication Editors (ASBPE).
See also: http://twitter.com/dwaynedhayes
See also: http://twitter.com/mommyblogsrocks
See also: http://www.bloggersarerockstar.com/
http://www.blackenterprise.com/blog-of-the-day/dwayne-hayes/#axzz1Vb52uO6v
http://www.blackenterprise.com/?tag=dwayne-hayes
http://technologyforbusinessbloggers2day.blogspot.com/search?q=Dwayne+D+Hayes
http://www.examiner. com/black-business-in-national/dwayne-d-hayes
http://www.examiner.com/a/Black_Wealth_Examiner:_The_Millionaire_Menace
http://blackbusinessjackets.blogspot.com/2008/02/being-included-on-blackrichlist.html
http://www.examiner.com/x-31328-Business-Examiner~y2009m2d20-Book-review--The–Social–Media–Bible–A–Complete–Guide—Marketing—Your—Business—Online---by—Dwayne—D—-Hayes
http://bloggingtipsdaily.wordpress .com/
http://rokstarblogging.wordpress.com/
http://www.blackenterprise.com/blog-of-the-day/dwayne-hayes/#axzz1Vb52uO6v
http://www.examiner.com/x-31328-Business-Examiner~y2009m2d20-Book-review--The–Social–Media–Bible–A–Complete–Guide—Marketing—Your—Business—Online---by—Dwayne—D—-Hayes
http://www.blacksocialmediabloggerstoday.blogspot.com/search?q=Dwayne+D+Hayes
http://www.blacksocialmediabloggerstoday.blogspot.com/search?q=dwayne+d+hayes
http://www.blackenterprise.com/?tag=dwayne-hayes
http://www.examiner.com/x-31328-Business-Examiner~y2009m2d20-Book-review--The–Social–Media–Bible–A–Complete–Guide—Marketing—Your—Business—Online---by—Dwayne—D—-Hayes
http://www.amazon.co.uk/gp/product/B0013ON2TA
http://www.examiner.com/x-31328-Business-Examiner~y2009m2d20-Book-review--The–Social–Media–Bible–A–Complete–Guide—Marketing—Your—Business—Online---by--Dwayne--D---Hayes
http://www.amazon.com/Importance-Marketing-Planning-ebook/dp/B0013ON2TA
http://www.blackenterprise.com/?tag=dwayne-hayes
http://bloggingtipsdaily.wordpress .com/
http://rokstarblogging.wordpress .
Conclusion
This book is a guide for anyone using social media for business purposes. If you are updating your Facebook and Twitter profiles, then this is for you. In every chapter, we cover the most important aspect of social media marketing: how to connect with your customers. Social media greatly improves communication between businesses and customers.
The Importance of a Marketing Plan is an easy-to-read business guide designed to give new Internet entrepreneurs the information they need in order to use the web effectively as a marketing tool. It serves as an introduction to Internet marketing and lays out the fundamental principles that will help an entrepreneur develop a successful brand name on the Web...