The Marketing Opportunity of Online Printing
Printing services have come a long way in the last decade. Gone are the days of walking past large kiosks and strange printers that don’t really know what you want. The printing industry has gone digital, which is a fantastic opportunity for marketers to reach out with branded marketing materials.
This post will show you how to incorporate marketing into your printer service by first understanding what the benefits of this new technology are and then by proposing some ways to integrate those benefits into your own brand.
The marketing benefits of online printing are absolutely astounding. The digital aspect allows you to have a fully customized and made-to-order process. You can choose the paper, cover and everything in between that goes into your product. Additionally, you can choose which printer to use, which could be a more local production option than an Internet printing service.
This means that you can actually view your product before placing it into production. In the past, this was not always the case. The creation of virtual mock-ups has allowed for businesses to see what their order will look like before it is produced, so there is no guesswork involved when it comes to format or layout issues with your materials.
This is the best part of online printing – you get to be in control of your time, cost and product. You have the opportunity to have a fully customized marketing campaign that nobody else is going to have because you are making it yourself.
One other benefit of online marketing materials is reusability. For example, many companies like campaign buttons. These sort of materials can be used over and over again and repurposed for new campaigns without having to purchase any new products or spend extra money on them. This has the added benefit of saving your business money by investing in a single piece that can be reused over multiple campaigns at no additional costs! A typical campaign button costs around $0.25 to $0.50 per unit, so if your company spends over a thousand dollars on marketing materials, you can save money by purchasing a campaign button.
Aside from the cost benefit, there are also other marketing benefits of online printing. Let’s take a look at some of the more popular ways to integrate this technology into your brand and campaign.
The first way to use online printing is by purchasing buttons or badges for events or tradeshow booths. These buttons can be used for multiple things such as investor pitches, promotional items for employees and giveaways for customers and clients. Purchasing these kinds of materials in bulk can help you save money. Buttons and badges are also great for raising brand awareness at events.
The next way to use online printing is with online campaigns or social media updates. For example, if you’re hosting an event or having a trade show, having custom printed banner stands, posters and tablecloths can help your brand stand out from the crowd and give you the opportunity to create a connection with potential consumers or clients. You can use online printing to create multiple marketing materials for your event, such as badges for all the guests or giveaways for the attendees to take back home with them.
This can be an effective way to reach out to potential clients and customers. Although it may seem like an online marketing gimmick, it can actually have a big impact on your business if you choose to use it correctly.
The final way to integrate online printing into your marketing campaign is by selling printed items containing your logo or design. For example, you can sell t-shirts, stickers or any other small printable items that advertise your company through social media and events. There are plenty of other ways to brand and promote yourself using this technology, too!
There are a million and one ways for businesses to use digital printing for their products and services. However, the most effective way of using this technology for your business is by designing it yourself.
The integration of online printing into your digital marketing campaign can be a powerful way to reach customers and clients. Download the infographic below to learn about the benefits of digital printing and how it can help you to integrate digital marketing into your business.
Join the discussion on Facebook and let us know what else you think could be done with online printing that could be beneficial for your business!
Title: Online Printing Marketing Toolkit – Free Guide to a Digital Commerce Strategy [FREE]
It's never too late to start researching ways to provide great customer service and solve problems quickly. Marketing is a big part of every business and many companies are already making the most of the tools available. This guide will help you to learn about some different ways that companies can make use of digital commerce strategies to help out customers, improve brand awareness and eventually boost sales.
Spoiler Alert! Download your free guide today to discover how to make the most out of your printing service and give customers an exceptional experience that will keep them coming back for more!
For this reason, marketing has become increasingly important for businesses both large and small. It is essential that companies create an effective marketing strategy to help them gain customers and build brand awareness. Using a wide range of marketing tools can greatly improve your company's efficiency.
Marketing Strategy for Success – Tips for Creating a Marketing Plan for Your Business
A lot of people have the misconception that marketing is all about spending money on advertisements and billboards, or that it's the realm of people who have a knack for creative writing. The fact is that marketing is much more than that. It's a process. And, it's a strategic process that you must actively take part in to be successful at.
Some people are naturals at marketing. They have the gift of being able to make other people see the value in your product or service and they have the knack for making customers feel like they're spending their money on something worthwhile instead of something that is simply…just another choice.
This piece isn't about how you can become an overnight marketer who is sought out by other companies because of your prowess at making customers want to buy from you instead of them (though we do offer copywriting help if you need it).
Conclusion: The most successful marketers are those who understand the value of using marketing as a tool. They know that marketing is an integral part of their business and they take pains to not just get by but to excel instead.
"Marketing isn't a mystery, it's an art form, and you have to do it right or you're all but guaranteed failure."
- Brandon Shear, DC Director at AgencyOne
The following are some tips that can help:
1. Learn How To Use Social Media With Marketing And Advertise Your Product Or Service Online
Pretty much everyone has heard the term social media by now. That doesn't necessarily mean you put all your eggs in one basket though.