The Theory of Viral Marketing via Videos and Websites
Videos and Websites are the newest and most effective form of viral marketing. Whether it be a humorous cat video on Facebook, a funny commercial shown on TV, or even your corporate website, videos and websites have the potential for millions of views within hours.
While not every piece of content you share will go viral, incorporating a few simple steps into your strategy can up your chances.
"The key is to keep it simple, expect the unexpected and enjoy the ride." – Doug Cunnington, Vidacado Founder.
1. Video & Website Creation Tips:
Authoring quality content takes time and resources. With thousands of blogs and websites being published every second, you need to be ready for when your content goes viral – with a plan that can scale your audience acquisition strategy in hours instead of days. Therefore, start planning early! Try these suggestions below…
Video:
– Use a simple and urgent title (compelling but not click-bait) in the first 60 characters (blue text) of the description tag of your YouTube videos. For example, a title of "Top 10 reasons why FOX is better than ABC" with a description that says, "In this video John from XYZ will share his top 10 reasons why FOX is better than ABC"…
– Start free YouTube competitor sites for videos that are already viral and rank well on search engines (YouTube competitor sites can be created via Vidacado). If the viral video already has over 1,000 views and 100 subscribers you can create a website/channel name of the same name with your company name in it and paste Google Adsense at the bottom… You can use Vidacado to create these websites in minutes.
– Use a company name in the thumbnail of your videos and at the bottom of your website (see example below). People are more likely to share with a company than a person…
Website: Social bookmarking sites can be used to drive traffic from Google, Yahoo and other search engines. To get traffic from social bookmarking sites, you can use Vidacado to create high quality websites for minimal costs. These websites will rank for relevant keywords for traffic and readership…
– Create a YouTube optimized website with your own domain name as well as Adsense branded on the bottom. This is best practice that converts better…
2. Videos & Website Promotion Tips:
- For video promotion, you can use your website/company site to promote your videos. If you do not have a website, use YouTube to promote your videos. Signing up for YouTube Partner status is free and gives you access to analytics for all of your videos…
– Share the video on all of your social media channels (Facebook, Twitter, Google+, etc) as well as through all of your email contacts, text messages and phone calls…
– Websites can be promoted in the same manner. Share your websites/pages on all of your social media channels and email contacts…
3. Viral Marketing via Videos & Websites Final Thoughts: Effective viral marketing strategies take planning, but shouldn't take a lot of time to set up. There are many other important aspects to marketing online, but a well planned viral campaign is part of every effective online strategy…
"Viral marketing is more than just a buzzword." – Doug Cunnington, Vidacado Founder.
– Use the recommendations stated above and you will be on the path to creating an effective viral campaign via videos and websites.
If you would like to learn more about the tactics used by others that have become viral, this article was written for you…
"How to Create A Viral Marketing Strategy"
-Doug Cunnington, Vidacado Founder.
Read More: http://viralstrategiesonline.com/theory-of-viral-marketing-videos-and-websites/
ARTICLE END
As mentioned in the article, your company name can be used in the description and title of your videos and website. It's also a good idea to start a website with your company name including those keywords in it that are relevant towards your business (i.e. XYZ transportation company, XYZ press release writing, XYZ broker review sites, etc).
You can also create videos that are relevant to your industry, use keywords that are relevant for your business in the description and title of the video and then link the video to a website with your company name in it.
Video creation is pretty straightforward, but you can use Videohive to create high quality animated videos for only $50. I've used their services twice with great results. When using their services be sure to provide them with a script of what you'd like included as well as include keywords/phrases that are relevant towards your business in the script (i.e.