The Viral Marketing Secrets Free Ebook
What if you could find out how to get an exorbitant amount of traffic to your website, get more subscribers than you know what to do with, and make crazy money in the process? Sounds too good to be true, right?
But it's not. You can have all that by simply downloading this free ebook on viral marketing secrets. It'll tell you everything there is to know about the art and science of creating a viral message, getting people excited about the idea and spreading it around like wildfire.
One of the most powerful ways of getting a hold of targeted traffic is through viral marketing. What does that mean? It's easy – if one person passes your message on to another, then everyone else will see it and then they'll pass it on too, and so on and so forth, until you have a virtually unstoppable chain reaction going.
And when you've got something like that going for you, you can become very popular in a very short space of time. Really, there aren't many better ways of getting a whole load of attention for your website than by using the power of fads and trends. And that's what this bundle will teach you: how to 'catch' trends and ride them to popularity.
Viral marketing basically relies on the fact that, if people like your content, they'll pass it on. The more they like it, the more they'll want to pass it on. This means that if you get a lot of people liking your content, then you're going to have a lot of people passing it on. And that's where the traffic comes from! Once those particular visitors come to your site and see what you have for them, we're sure they'll come back for more – but at least you will already have their email addresses, so you can target them again in the future.
So, how do you use this to your advantage? The key is to think about the type of message you want to pass on. For example, if you're trying to sell a product online but haven't got one yet, you could try a limited-time offer, with a throw-away message that promotes only that product. People will love it because it's exciting and they won't see any other offers – they'll be all yours!
On the other hand, if you're promoting some information on your website like a guide or how-to's, you should probably stick with something more subtle – something that doesn't make people feel too pushy or greedy.
And there are some messages that work better for different types of websites. For instance, if you're writing a blog, then you should avoid mentioning specific products in your article. That's because readers will feel like they're being told to buy something straight away. Instead, think about what the message you want to pass on is going to be – and make sure it's not going to make people pushy or hungry.
If you need a few examples of viral marketing messages, consider the kind you get on certain websites: "Click Here To Visit Our Website" – that's a nice simple one that'll hopefully get thousands of visitors coming through your site.
Of course, the opposite end of the spectrum is to produce the kind of message that will cause people to go away and never come back – maybe you've got a website that's not particularly popular or populated with useful content. Perhaps you're trying to sell something or promote a service and are just not getting enough visitors. If so, then it might be worth stopping everything and starting over from scratch.
But don't feel too bad about it – we've all been there before! However, that doesn't mean you can't start again in the future if things keep going the way they are. Once you have your website back in a better state, you can start doing some short-term experiments to see what kind of messages are more likely to get people excited about coming back.
Well, enough about the individual types of message – how do we actually make this happen? The first thing to remember is to try and create a sense of urgency. People want news, and they want it at their fingertips. But if they don't get it quick enough, then they'll go away. So you have to give them something that looks like it's going to be of interest – but only for a limited time.
You can do this by using a countdown timer, for example. You could have the timer running on your site, and then when it hits zero you'll automatically pass on a message that'll remind people about it. When they get there, they'll possibly get more information about why they should come back for more.
Another good way of creating urgency is using an instant-message sign-up software like "Google Alerts". If you have a lot of people coming to your site, then it might be worth setting these up to make sure that people can't just get on with their lives without knowing about your offer. It's all a matter of how badly you want the traffic!
One way of getting more people to come back is by actually asking them to do so. You could have some kind of message in a comment box or even just at the bottom of your page that asks people if they want more information about what you're doing. If they're interested, they'll probably click on the message and then come back to you. Then you've got them under your thumb.
You could even approach them directly by emailing them a few times first, before you ask whether or not they'd like to see more content in the future. By getting that sort of permission first, you're definitely getting the email address of someone who's interested in what you're doing – and that's definitely a good start!
Of course, all these tips are just a tiny bit of information about viral marketing. This is because there is so much more than can be said when it comes to spreading the word about your website and everything that comes with it. However, don't worry too much – as long as you've read the rest of this book, then you'll have the very best tips for getting your website up there.
And by following all of the advice in this book, you'll soon know exactly how to get a lot of attention from the people you want to talk to in your field.
YOUR FIRST TIME USING VIRAL MARKETING
A lot of people like to use viral marketing as a way of getting more traffic. It's no surprise – after all, it seems easier than hard-selling your product! However, that's not necessarily true.
Conclusion
This kind of marketing is actually more difficult to do than anything else, simply because you have to come up with a message that people will actually want to share with others. It's all too easy to fall back on the old trick of giving people something for nothing – but if it doesn't feel like something they want – then they're not going to get in touch.
Case study: The Home Depot
The home improvement chain The Home Depot has been using viral marketing for years. This is because it's very difficult for a company of its size to advertise itself effectively on TV or any other traditional modes of advertising. Instead, it uses social media sites like Facebook and Twitter and doesn't even have its own website.