The Wrong Way of Doing Postcards
If you're contemplating sending postcards this holiday season, we hope you reconsider: the U.S. Postal Service has adopted a postage price increase that will make every card more expensive to send. Sure, it's cheap to drop items into your mailbox, but as recent research shows, more people are using email now, and even the postal service acknowledges that in the future "the use of traditional mail delivery could decline."
There are plenty of other reasons not to send out postcards this year — and we wanted to put together a quick roundup so that you can avoid wasting time or money on them — . First off, there are two types of postcards: one-panel and two-panel cards. The two-panel cards are the better deal, because you get twice the amount of space for the same price and they can also be used as an oversized postcard (no extra cost). But even so, we would caution against using these cards at all. Why? Because they're terrible at gaining return visits. A follow-up to one-third of properly targeted and well-executed direct mail pieces generates more than four times as many returns as a follow-up to one-third of postcards delivered to similar names and similar neighborhoods.
The costs for sending postcards are also higher than you think. First off, you have to include a first class stamp, which will cost you 44 cents (or 27 cents if you have a "forever stamp") and that's on top of the cost of prints (they usually run $1.00 -$1.50 per piece). Also, if your mailing list is not properly targetted, the chances that your cards are delivered to the right person is very slim — which means there will be duplicate mailings and more postage charges and wasted time. So, save your peanuts and ink, and consider the savings in time, money and effort that you can earn by trying out email marketing instead.
Articles from www.marketingautomation.com
Copyright © 2012 Marketing Automation, Inc. All Rights Reserved. All other trademarks are the property of their respective owners. Copyright © 2012 - 2018 | MarketingAutomation - "Marketing Automation" all rights reserved! | Terms of Service - Privacy Policy - Contact Us
Follow us on Facebook: MarketingAutomationInc | Twitter: @marketingautomato | Google+: @marketingautomato Not all opinions expressed here are my own unless otherwise noted. The above blog post may be edited for clarity, or to correct spelling or grammatical errors. I try to provide accurate information, but I am not responsible for any mistakes or misinformation. I do not own any trademarks mentioned in the blog post nor do I work for any company named above. Any trademarks used are the property of their respective owners. This blog is protected under the DMCA Digital Millennium Copyright Act (DMCA).
The Privacy Policy is provided solely by Marketing Automation Inc. (M.A.) and describes the privacy practices for marketingautomation.com. If you have questions or need more information about this policy, please contact us via email at privacypolicy@marketingautomation.com or call us at (678) 685-3700
Any of the links on this site can be clicked on to leave us a comment with your thoughts regarding the article or if you wish to make a request. Please note that all comments are moderated and relevant comments may be displayed in full in my next post, depending on volume of comments to excerpt them.
Copyright © 2012 Marketing Automation Inc. All Rights Reserved.
Our mailing address is:
Marketing Automation, Inc.
4800 Buford Hwy NE Ste. 1450
Atlanta, GA 30319
Powered by Vistaprint
This blog is protected under the DMCA Digital Millennium Copyright Act (DMCA). The Privacy Policy is provided solely by Marketing Automation Inc. (M.A.) and describes the privacy practices for marketingautomation.com. If you have questions or need more information about this policy, please contact us via email at privacypolicy@marketingautomation.com or call us at (678) 685-3700
If you have any questions, feel free to contact us.
Copyright © 2018 | MarketingAutomation - "Marketing Automation" all rights reserved! | Terms of Service - Privacy Policy - Contact Us
Follow us on Facebook: MarketingAutomationInc | Twitter: @marketingautomato | Google+: @marketingautomato Not all opinions expressed here are my own unless otherwise noted. The above blog post may be edited for clarity, or to correct spelling or grammatical errors. I try to provide accurate information, but I am not responsible for any mistakes or misinformation. I do not own any trademarks mentioned in the blog post nor do I work for any company named above. Any trademarks used are the property of their respective owners. This blog is protected under the DMCA Digital Millennium Copyright Act (DMCA).The Privacy Policy is provided solely by Marketing Automation Inc. (M.A.) and describes the privacy practices for marketingautomation.com. If you have questions or need more information about this policy, please contact us via email at privacypolicy@marketingautomation.com or call us at (678) 685-3700Any of the links on this site can be clicked on to leave us a comment with your thoughts regarding the article or if you wish to make a request. Please note that all comments are moderated and relevant comments may be displayed in full in my next post, depending on volume of comments to excerpt them.Copyright © 2012 Marketing Automation Inc. All Rights Reserved.Our mailing address is:Marketing Automation, Inc.4800 Buford Hwy NE Ste. 1450Atlanta, GA 30319Powered by VistaprintThis blog is protected under the DMCA Digital Millennium Copyright Act (DMCA). The Privacy Policy is provided solely by Marketing Automation Inc. (M.A.) and describes the privacy practices for marketingautomation.com. If you have questions or need more information about this policy, please contact us via email at privacypolicy@marketingautomation.com or call us at (678) 685-3700If you have any questions, feel free to contact us.
About Me: Marketing Automation
Marketing Automation Incorporated (M.A.) is a marketing agency located in Atlanta with over 20 years of experience. We help businesses like yours achieve greater success through strategic marketing solutions and technology. For more information about our services please visit: marketingautomation.com , email sales@marketingautomation.com or call + 1 678-685-3700 .
Conclusion
Email marketing is a great way to increase the effectiveness of your marketing campaigns. The truth is that most potential customers do not open your emails, but they do look at them, so you can save a lot of money and time by using email marketing instead of sending physical business cards. If you have not taken advantage of this yet, now might be the time to start.
About the Author
Giovanni Lulich is a full-time technology consultant with over 10 years experience in software development. He is an experienced web developer and designer with expertise in PHP/MySQL and JavaScript/jQuery coding; as well as social media marketing and web design technologies.