Three Ways To Create A Trade Show Booth Backdrop
Trade shows can be a great way to meet new customers and do business. In order to make a good first impression, you will want your booth backdrop to really stand out from the crowd. Here are three ways you can create a trade show booth backdrop that will help you look professional and successful at your next trade show event.
A) Use the company colors in your graphics: Using these graphics is an easy way to showcase how well the organization matches with their potential clientele’s needs or wants. You are displaying that you understand what they need or have interest in which helps build trust between both parties.
B) Use large format graphics: Large format graphics have the text and images printed directly onto the fabric which helps keep you from having to worry about printing onto a paper backdrop that can be heavy and difficult to set up. Many trade show displays are made with a lightweight metal frame, which makes it easy to transport between locations. This sets you apart from other companies that use a printed piece of paper and have to worry about damaging or tearing the paper due to it being mishandled. You can easily roll up or fold your large format graphic into tight crevices within your booth without worrying about any folds or damage occurring. If you do use a printed piece of paper, it can often be costly and many times a company will just not take the time to purchase one. If you have the large format graphics, it can be a more cost effective option and make your image look more professional than using an old piece of paper.
C) Use the 3-D wall: The 3-D wall has been used for years at trade shows to promote products or services that relate directly with an audience. You are able to accurately communicate specific benefits in a high impact manner that is sure to be noticed by all who enter the trade show floor.
By using these three methods, you can create a trade show booth backdrop that is sure to make a lasting impression on those entering the trade show floor. This will help to increase the amount of people coming to your booth which could lead to new and long lasting relationships with future clients and partners. This will also help you stand out from all of the other companies that are trying to get attention at your specific event.
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Conclusion: Attending trade shows on a regular basis can be expensive and time consuming for marketing professionals. Being familiar with the standards and practices of trade show marketing as well as how to properly create an easy to transport trade show booth backdrop can help you save time and money. By using these tips, you will be able to set up your booth in less time than your competition which in turn will help you get the exposure needed to make a lasting impression on potential clients or partners.
Author: Richard Lengeler, Executive Director
Source: http://www.business‐advisor.com/blog/post/how‐to‐create‐a‐trade‐show‐booth
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