Tips and Ideas for a Corporate Identity Makeover
The first stage in any corporate makeover is always understanding what it is that you want to do. If a company wants to branch out and increase their market share, they need to revisit their branding and ask themselves how they want the public to view them.
This article will guide you through the first stages of creating a successful corporate makeover by exploring what your company does, who your competitors are, and most importantly why people should care about your brand. We’ll also look at what messages or imagery might be best for communicating with your target audience before we tackle one of the toughest parts in any branding project - coming up with a name that encapsulates all of this information.
Understanding Your Markets
The number one rule of any branding project is to understand your markets. This is usually the hardest part in branding, simply because it’s so hard to know exactly who you are talking to. The first step towards making a successful corporate identity makeover is asking yourself ‘who am I trying to appeal to?’
This sounds like a simple question, but it can take time and very precise planning to come up with the right answers. If your company doesn’t know itself well enough, it won't be easy for them to come up with a name that encapsulates all of their positioning.
Different companies and different products appeal to different groups of people. Some demographics are more likely to be attracted to certain colors, shapes or styles than others.
For example, if you’re looking at a site for a new reality television show, you need to know who your target audience is in order to create a successful corporate makeover. If you ask a young female audience, you may get very different answers than if you asked middle-aged men. Is your show for the rich and famous? Then it will have a very different target demographic than a show about the lives of ordinary people working in an everyday job.
Step one is to draw up a list of your current and potential target audiences. Then, you need to define what these demographics are looking for. This may seem like an unnecessary step, but knowing your target audience will make it easier to create a brand that appeals to them.
The Truth About Your Competitors
Another easy way to make sure you’re on the right track with your branding is to research what other companies are doing. This will help you get a better idea of the kinds of messages that resonate with your target audience and how you can appeal to them more effectively.
If you’re looking at a corporate identity makeover, it’s important to understand what your competitors are doing. We live in a very competitive marketplace and it’s vital that you make sure your company stands out from the rest. It may be tempting to try and create a name that doesn’t directly reference your competitors, but it can help to understand how people feel about them. This will help you get an idea of what feelings need to be addressed in order for people to respond to your brand.
The best way to find out exactly how your competitors are doing their positioning is to compare and contrast. Take a look at what they’re offering and ask yourself how you can do it better. If you’re making a corporate identity makeover, it’s important to know exactly what people are attracted to in your competitions. This will help you create a niche for your brand that will stand out from the rest.
It’s also very important to take into account that this may not be just about creating an entirely new brand from scratch. Today we live in a very market driven economy and companies will always be competing for people’s attention. Sometimes corporations look to take over markets that have been dominated by another company, but in most cases it’s better to create something completely new and fresh.
When it comes to branding, it’s all about attracting people to your products and services, but not alienating them. A brand shouldn't exist just for the sake of increasing profits or gaining more customers. A corporate identity makeover should deliver an entirely new experience that allows people to feel like they are part of something bigger - this makes a huge difference when you're trying to get people on board with your brand.
Creating a Corporate Identity Makeover
In order to create a successful corporate identity makeover, it’s necessary to work out exactly what you want people to get from your product or service. This is usually done by creating a mission statement for your brand. This is essentially a statement of intent that describes exactly what your company does. It’s about the feelings that you want people to have when they interact with your business.
It’s important to remember that the best name isn’t always the most original or unusual name. The best name is one that fits in with your overall mission statement and delivers exactly what it says on the tin. If you’re planning on creating a corporate identity makeover that delivers on your company’s mission statement, then the name of your company should be able to tell people exactly what they are buying - right down to the smallest detail.
Think of it this way. If you were trying to sell someone a cup of coffee, would you describe it as ‘a delicious blend of coffee beans with a rich flavor that allows you to stay alert for longer?’ Or would you say ‘the best cup of coffee you will ever drink!’?
The naming process is one that can take some time to get right but once it's done, creating an entire brand will be much easier.
Naming Your Company
When it comes to naming your company, it’s important to remember that names are like snowflakes - they always look different and when you take them apart they all have slightly different meanings. It’s important to remember that while others may be able to tell you exactly what a name means, your target audience will not be able to do the same.
This means that while you can use a name like ‘Cafe Chic’ in your branding, other people will not know exactly what you mean. This is why we recommend avoiding anything too broad or generic. It’s best to think of your name as a piece of art and find the perfect one that will make people feel like they are part of something bigger.
Choosing a Company Name
Unlike a name for yourself, the name for your company should actually help people connect with it. You don’t want your company to be too difficult to remember or confuse people, so try and choose something that is as simple as possible.
Conclusion
The truth is that having a great name is all about connecting with people on an emotional level. When you create a name for your company, you are creating an image that can help people connect with your products and services. This means that you want something memorable, but not generic or overly sentimental. The best way to come up with the right name for your company is to think of it as a piece of art and create something that appeals to people on an emotional level.