Top Ten Questions to Ask YOurself When Selecting Your Target Market
Answering these questions will help you become more strategic and focused in your market selection so that you're better able to serve your needs as well as the needs of potential customers.
#1 What are my marketing goals?
#2 Do I have a budget?
#3 Who am I trying to reach?
#4 How many people do I need to reach them?
#5 Have I identified any major competitors with a similar target market?
#6 Am I asking the right question in my search engine queries or social media posts like "What should I make?" or "How do they do it?" or "When will this work?" etc.
#7 Am I being specific enough with my language to generate search engine results for product ideas?
#8 Do I have an item that can be made in large quantities?
#9 What is the most likely place that I can sell it?
#10 Are you prepared to go the distance?
Source: https://virginiapenetrable.com/blog/top-ten-questions-to-ask-yourself-when-selecting-your-target
Title: Are You Ready? -- The Importance of Making Sure Your Business is Scalable in the Next 10 Years.
In the next decade, your business needs to be prepared to scale up faster than it ever has before if you want to stay in business. The problem is that not all businesses are scalable. That's why we're exploring this topic and sharing valuable insights in our series on Scalability.
In an article by Dr. Mitchell Levy, he discusses why so many businesses suffer as they grow and are unable to scale up as needed...
“We are facing a perfect storm: the cycle of traditional global economic factors (low growth rates and low rates of return), the global shift to digital technologies and services, and global demographic changes creating new opportunities for businesses. These trends lead not just to an unprecedented level of competition among companies, but also an environment that is difficult for many businesses to navigate both as they grow and later as they move into retirement or other phases in their existing lifecycle.”
The fact is that if you want to be a successful business owner, you need to take the time necessary to understand where your business will fit best in this future world. In order to do this, you must learn about scalability - your ability...
To provide more value per unit of time, money, materials, and energy
To respond faster to a changing world
To adapt to changing customer demands
Source: https://content.linkedin.com/article/1084704-are-you-ready-the-importance-of-making-sure-your-business.html
Title: 5 Steps to Scale Your B2B SaaS Sales
B2B SaaS is the fastest-growing type of enterprise software. It’s also one of the most scalable. But if you don’t have a solid sales process, you won’t find scalability. If your sales process doesn’t let you scale, you won’t get the most out of your investment in your product and customer success team.
This article by Ryan Buell dives into the process for scaling with a B2B SaaS company...
It starts with sales. If you’re selling to other businesses, in addition to selling to customers, you must have a scalable sales process. The key here is the definition of scalable: It has to be able to handle additional decision makers and complexity without breaking down.
Here’s the top 5 steps that you need in order to scale your B2B SaaS sales...
1. Every sale requires a prospecting plan
3. You also need a strategy for outbound outreach that leverages your existing content
4. You should have an active voice on at least one social media platform that supports your audience and provides educational content and commentary related to your industry or niche. If possible, you should have a social media personality as part of your sales team.
5. You need to be use case-driven in presenting your value proposition to a potential customer.
...Without this kind of process in place, you’ll find it very hard to scale up.
Source: https://www.thesalesrevolution.com/the-sales-revolution/5-steps-to-scale-your-b2b-saas-sales
Title: How to Scale a B2B SaaS Company in Doubtful Times
The reasons that your company is important in uncertain times are many, but most have to do with your value add and growth potential. However, like all things related to scaling, the key is in what you do next.
Like pretty much every other business owner, you are always fighting with competitors for the same limited pool of customers. In order to compete and fulfill business objectives, you need to scale your sales process. As Ryan Buell from The Sales Revolution points out...
"When you're selling to businesses...you must have a scalable sales process. Here's the key definition: It has to be able to handle additional decision makers and complexity without breaking down."
In this article, we dive into some of the tactics that will help you create a scalable sales process in B2B SaaS that allows you to continue growing. In particular, our points of focus include...
1. Every sale requires a prospecting plan
3. You also need a strategy for outbound outreach that leverages your existing content
4. You should have an active voice on at least one social media platform that supports your audience and provides educational content and commentary related to your industry or niche. If possible, you should have a social media personality as part of your sales team.
5. You need to be use case-driven in presenting your value proposition to a potential customer.
...Without this kind of process in place, you’ll find it very hard to scale up.
Source: https://www.thesalesrevolution.
Conclusion
Thank you very much for taking the time to read this How to Scale a Business Quickstart Guide.
When you are ready to scale your business, please make sure you take a moment to visit the links above or below and get in touch with the experts in this field. You will be glad that you did.
Best of luck!
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