Translating Company Collateral to PowerPoint
It's not a secret that companies tend to use PowerPoint for their marketing and sales presentations. This is partly because it makes the information easily digestible, but also because it's inexpensive to create. One of the downsides of using this software is that it can be difficult and expensive to translate company collateral into PowerPoint slides, which means that if you're a translator looking for a new gig, your chances are slim. However, there are plenty of companies willing to buy translated PowerPoint presentations, and you may be one of them.
It all comes down to the text messages you send during your sales pitch. You'll need to craft the emails that accompany the PowerPoint slides so they fit with a company's brand and style, as well as their target audience — which means making sure that no one feels excluded or patronized by your message.
The easiest way to do this is by taking literally every single word in your message and making sure it's relevant to your client's cause, product or service. If you're selling white papers, it makes sense to talk about "white papers." If you're selling an SEO consulting consultation, it makes sense to talk about "search engine optimization." Once you include these words in your message, then the phrases can be translated into PowerPoint slides.
You'll want to use a personal email address for direct contact with clients. This is because a professional business e-mail address is too formal and intimidating for a company's skeptical employees. Instead, you'll want to send the initial message from a personal e-mail account that's not associated with your company website. (You don't want to appear as though you're trying too hard or are trying to sell yourself. You're just a translator in the same boat as your client.)
After the initial email, you can send any following emails from your professional business e-mail address. Make sure all messages are short, sweet and to the point — and follow up if you don't receive a reply from the recipient within 24 hours.
That's all there is to it. With some work and research, you can become an expert at translating company collateral into PowerPoint slides. If you're interested in doing this, contact me at and we'll discuss opportunities.
Article URL: http://globaltomorrows.com/titles/translating-company-collateral-powerpoint/
Title: Translating Company Collateral to PowerPoint
EisnerAmper LLP has opened an office in Washington, D.C. The new office will focus on the transatlantic market and provide clients with a more intimate platform for dialogue and an increased ability to resolve disputes between counsel located in multiple countries.
EisnerAmper is a full service marketing law firm with 20 attorneys and a team that is committed to delivering the highest level of quality legal services worldwide to clients across all industries. Experienced in working at the intersection of marketing, media and technology, EisnerAmper's attorneys have deep expertise in intellectual property, trademark and copyright licensing, product liability defense and digital content management.
The new location will enable EisnerAmper to offer personalized legal services as well as a proven track record of support to its clients around the globe.
"Businesses are increasingly reliant on cross-border print and digital content licenses," said Mark L. Mandelbaum, Managing Partner at EisnerAmper LLP. "As part of its efforts to expand our reach in the Washington, D.C.-Baltimore corridor, EisnerAmper is pleased to open a new office in the nation's capital—a market that has become an important hub for business development as well as intellectual property litigation."
A seasoned international attorney with more than 25 years of experience, Mark Mandelbaum left Chicago to practice at EisnerAmper in 2013. Mandelbaum joined EisnerAmper from Skadden, Arps, Slate, Meagher & Flom LLP where he was a member of the Corporate and M&A banking group from 2008-2013. While there, he handled a wide range of corporate transactions and secured funding for clients' growth initiatives.
A graduate of the University of Virginia School of Law, Mandelbaum concentrates his practice on IP and media law, including copyright and trademark licensing, products liability defense, marketing law and the international marketplace.
"The Washington office is yet another example of our continued expansion across the country to provide clients with a consistent presence in these important litigation markets," added Mandelbaum.
EisnerAmper LLP's Washington office is located at 1500 I St., N.W., Suite 850, Washington, D.C. 20036 (202-316-2000). The firm also has offices in Baltimore (1 S Howard St., 2nd Floor) and New York (130 E 60th St.).
Article URL: http://www.multichannel.com/news/distribution/eisneramper-opens-washington-dc-office/334125
Title: EisnerAmper Opens Washington, DC Office
EisnerAmper LLP has opened an office in Washington, D.C. The new office will focus on the transatlantic market and provide clients with a more intimate platform for dialogue and an increased ability to resolve disputes between counsel located in multiple countries.
EisnerAmper is a full service marketing law firm with 20 attorneys and a team that is committed to delivering the highest level of quality legal services worldwide to clients across all industries. Experienced in working at the intersection of marketing, media and technology, EisnerAmper's attorneys have deep expertise in intellectual property, trademark and copyright licensing, product liability defense and digital content management.
The new location will enable EisnerAmper to offer personalized legal services as well as a proven track record of support to its clients around the globe.
"Businesses are increasingly reliant on cross-border print and digital content licenses," said Mark L. Mandelbaum, Managing Partner at EisnerAmper LLP. "As part of its efforts to expand our reach in the Washington, D.C. corridor, EisnerAmper is pleased to open a new office in the nation's capital—a market that has become an important hub for business development as well as intellectual property litigation."
A seasoned international attorney with more than 25 years of experience, Mark Mandelbaum left Chicago to practice at EisnerAmper in 2013. Mandelbaum joined EisnerAmper from Skadden, Arps, Slate, Meagher & Flom LLP where he was a member of the Corporate and M&A banking group from 2008-2013. While there, he handled a wide range of corporate transactions and secured funding for clients' growth initiatives.
Conclusion
In summary, it's important to keep a focus on how to promote your case and how you can raise the most money. Doing so will save you time and money in the long run. Just be sure not to oversell yourself or try to convince investors that they should invest without first fully understanding a company's business model.
Furthermore, it's key that you practice and hone your pitch so that it is as smooth as possible. Remember, once you get investors involved in the decision making process, they can look for more ways to help your venture achieve its goals. Don't forget about this valuable part of the fundraising process!
Good luck!
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