Understanding Marketing: 5 Common Misconceptions
Marketing is a continually evolving field and new misconceptions arise with each new technological development. In this post, we're going to clear up five common misconceptions about marketing:
1. Marketing is Dead and Technology Killed it - As technology has advanced, marketers have adapted their strategies to meet user needs. This comes in the form of better targeting through data analysis and segmentation, personalized messages that are crafted on a case by case basis, richer content that's in line with what users are looking for
2. Marketers only care about you when they're trying to sell you something - On the contrary! Marketers want people to use their product or service as much as possible, but not at all costs
3. "Content is King" - While this phrase has a lot of truth behind it, content alone does not sell products/services. It's the balance between all marketing channels and especially a combination of advertising and content that works best
4. Marketers are liars - Marketers spend a lot of time researching and analyzing how to sell the most effectively. There are two types of lies: distortions and omissions. The key to successful marketing is not lying, but being able to communicate how your product or service can meet user needs in an effective way
5. "Social Media is Free" - If you're relying on social media to be your sole marketing channel, you're likely wasting both your time and money. In order to reach the right audience, it's crucial to invest in paid ads and other promotional methods
I'll be doing more posts on common misconceptions in the future so make sure to check them out!
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Tyler, a sophomore at Carleton College in Ottawa, has a strong interest in economics, philosophy and psychology. In his free time he enjoys playing video games such as Dungeon Defenders (Steam), League of Legends , and Hearthstone . He also enjoys writing about games on his blog . He was an Editor for The Carleton Chronicle his freshman year.
Conclusion:
Marketing is a continuously evolving field and new misconceptions arise with each new technological development. In this post, we're going to clear up five common misconceptions about marketing: 1. Marketing is Dead and Technology Killed it - As technology has advanced, marketers have adapted their strategies to meet user needs. This comes in the form of better targeting through data analysis and segmentation, personalized messages that are crafted on a case by case basis, richer content that's in line with what users are looking for 2. Marketers only care about you when they're trying to sell you something - On the contrary! Marketers want people to use their product or service as much as possible, but not at all costs 3. "Content is King" - While this phrase has a lot of truth behind it, content alone does not sell products/services. It's the balance between all marketing channels and especially a combination of advertising and content that works best 4. Marketers are liars - Marketers spend a lot of time researching and analyzing how to sell the most effectively. There are two types of lies: distortions and omissions. The key to successful marketing is not lying, but being able to communicate how your product or service can meet user needs in an effective way 5. "Social Media is Free" - If you're relying on social media to be your sole marketing channel, you're likely wasting both your time and money. In order to reach the right audience, it's crucial to invest in paid ads and other promotional methods I'll be doing more posts on common misconceptions in the future so make sure to check them out!
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I am a junior at Harvard University and from there on I will be entering into Harvard Law School. My major is Economics with a minor in Philosophy. I also enjoy playing and watching sports especially lacrosse. For fun I like to go and visit museums around Boston, go on walks through Harvard Yard, and enjoy time with friends. When I'm not busy with schoolwork or sports, I enjoy watching movies and reading novels.
I am a junior at Harvard University and from there on I will be entering into Harvard Law School. My major is Economics with a minor in Philosophy. I also enjoy playing and watching sports especially lacrosse. For fun I like to go and visit museums around Boston, go on walks through Harvard Yard, and enjoy time with friends. When I'm not busy with schoolwork or sports, I enjoy watching movies and reading novels.
I am a junior at Harvard University and from there on I will be entering into Harvard Law School. My major is Economics with a minor in Philosophy. I also enjoy playing and watching sports especially lacrosse. For fun I like to go and visit museums around Boston, go on walks through Harvard Yard, and enjoy time with friends. When I'm not busy with schoolwork or sports, I enjoy watching movies and reading novels.
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I am a senior at Harvard University. My major is Computer Science with an emphasis in Cognitive Systems Engineering. Also studying a minor in Mathematics. My interests include programming, snowboarding, and taking pictures of nature. I play the flute as well as being involved in the Harvard Debating team, where my skills include persuasion, public speaking, formal debating along with blitzing (a type of rush debate) and researching current topics within the field of ethics (which includes topics such as animal rights and poverty).
Not only have we had multiple snow days this winter, but yesterday was the first day of spring. Besides the terrible weather, I am excited for the warm weather and all the fun things that come with it. I am also glad to see that a few of us over here at CJ still have time to write posts. This week I'm going to be discussing this past Monday's Super Bowl, Google's first quarter results, as well as my thoughts on how they may impact Yahoo's future strategy.
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Monday night was a pretty exciting night for some who enjoy football and others who love commercials. Coming into the 2012-2013 season, Super Bowl XLVII was no longer a mere game; it was an event. It had been predicted that this game would be a boring, low scoring affair due to the lack of big name free agents available on the market and their subsequent decline in play. Some even went as far as to say that the game will most likely be one of the least exciting ever, but we all know that Super Bowls have always been unpredictable.
But after four quarters and close to three hours of overtime, we were treated to all four of America's football teams in action. What followed was a championship game that featured two extremely close teams doing battle on a cold night at home for the ages. Some stats that I found interesting: The teams combined for 11 turnovers in the game. The offense was the top scoring unit with 70 points, while the defense had the final say with 38 and an interception. On a side note, two of Baltimore's four touchdowns were on kick returns and they only lost by 6-16 points.
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After what felt like an eternity of waiting, Google finally announced its financial earnings for Q1 2012 yesterday. Let me say this upfront: the results weren't bad at all! In fact, they can be considered to be very good because Google is still doing extremely well when compared to the rest of Silicon Valley and Microsoft.
Conclusion: On a side note, two of Baltimore's four touchdowns were on kick returns and they only lost by 6-16 points.
Conclusion: On a side note, two of Baltimore's four touchdowns were on kick returns and they only lost by 6-16 points.
Conclusion: On a side note, two of Baltimore's four touchdowns were on kick returns and they only lost by 6-16 points.
Conclusion: On a side note, two of Baltimore's four touchdowns were on kick returns and they only lost by 6-16 points.