Use Your Ebay Store To Double Your Sales
If you're an eBay seller, doubling your sales is the Holy Grail of ecommerce. This article provides a step by step guide to doing just that. You'll learn which listings are most likely to result in a sale and how to select profitable product niches. We also provide tips for enhancing your store's performance through SEO and choosing the right store name.
Ebay Store Name
The name of your eBay store is the most important factor in how it will perform. You want a name that doesn't sound too salesy or like a brand name and that buyers can easily associate with the product you're selling. A name like "Dog Products" or "Binoculars" may be totally unsearchable, whereas "My Little Dog House" is easier to find and is also likely to rank well in Google.
Ebay Store Location
The next factor is where your store will be located. eBay makes it very easy to change your store location, so it doesn't make sense to restrict yourself to a few locations. It's much more likely that you'll sell more products in multiple locations than in just one.
Include Country In Your Store Location
Even if you already have a store located in the United States, you should tell buyers that your store is located somewhere else by including the country name as part of your store URL. This will ensure that USA customers can find you even when they are buying from other countries.
Product Niche Selection
One of the most important steps in listing a product on eBay is making sure it fits within your chosen product niche. Niches with five or fewer products already listed are ideal, which means you should avoid anything too generic. You want to be able to make an interesting, detailed listing that includes a lot of pictures and several bullet points.
It also helps if your niche has a lot of buyers in it, so avoid things like "Office Supplies" or "Books". Instead look for more specific, targeted niches. For example, instead of just listing office supplies you could list things like "Felt-Tip Pens" or "Printer Paper". The latter has less competition and more potential buyers than the general category.
Description Length
You should try to keep the description text to a maximum of 250 words or less. You may want to break this up into several paragraphs, with each sub-heading indexed separately. If your item is large and heavy, you may also want to include images of the actual product in the listing along with more specific details.
Product Pics
The pic is one of the most important aspects of any successful listing. It should be highly descriptive and stand out from other listings in your category. Instead of using just a shot of an item, it's better to use photos showing close-ups, different angles and views. The more unique these are the better they will be at attracting buyers.
eBay Product Description
The most important thing to remember is your item description needs to be interesting and helpful for the buyer. Tell them about the product you're selling, and make sure buyers know that it's original. Don't forget to mention any flaws or problems your item may have.
The last thing you need to do is check that the listing doesn't contain any spelling mistakes or grammar errors. This will get flagged up and might prevent you from listing more items on eBay. You should also consider using a spell-check option when writing your listing to ensure it's completely error free.
Use eBay Product Descriptions
If you use the eBay search function, you can easily come up with a list of product keywords numbering in the thousands. These are words and phrases that buyers are likely to type into search engines to find your listing.
Product Tags
The next step is to create tags for your product categories. This will help your listings stand out from others and give them more authority and relevance. You can also include the tags on your listing's title and description by using HTML code for the tags.<br /><br />
You'll get much better results if you include a lot of keywords in each tag you use. It's also important to keep your tags relevant to the product you're selling. For example, don't use a tag like "gift-ideas" on a product that you're unloading.
Product Titles
The title of your eBay listing is very important in terms of attracting buyers. You want it to clearly describe the item and its condition while including as many product keywords as possible. When writing the title, try to limit it to 30 characters or less so that it fits into eBay's search engine results.
You should also put some thought into how you structure your listing's title because this can affect its search ranking too. On eBay, the title is the text that appears below your image or description.
Product Descriptions
The next thing you need to consider is the product describes. This is where you describe all of the important details about your item. These include things like its condition and features, as well as any information relevant to the country from which it's sold.
You could also include a few bullet points, but these can potentially be less useful for buyers since they're more of an advertizing device than actual useful information. You should definitely keep this for later if you want to sell a high volume of products on eBay.
Bullet Points
You can also use bullet points in your product descriptions to add extra features, benefits or specifications. You want to make your listing highly detailed, because the more information you include, the better it will rank in search engine results. The more comprehensive and detailed your listing is, the more likely it is to generate a sale.
If you're running an eBay auction, you can also add extra information to the bidding part of the listing that isn't available on a regular purchase format. This includes things like shipping times and costs. If you're selling something time-sensitive, this may be especially useful for buyers who want to take advantage of the auction format.
Product Descriptions
The description is one of the most important terms in your eBay listing. It's where you attract your buyers by informing them of all the product particulars that they need to know when they're looking at your listing. This is the place where you should take ownership of all the information that goes into it and make sure you clearly explain everything about your item.
eBay Listing Titles & Descriptions
If you're running an eBay auction, there are a couple of extra things you can do beyond just using a simple title and description. You can also use new HTML code within your title to add extra information, even if it isn't available on a regular sales format.
Conclusion
There are several aspects of the product listing that you should pay attention to when you want to sell products on eBay. These include things like the item's title, description and category. You'll also need to consider how relevant your title and description are, how creative you can get with your product images, and if you should include any bullet points or image descriptions within your listing text.
These are just some of the most important parts of selling an item on eBay where you'll need to carefully consider what text goes into your listing and why. Together they form a rich marketing platform that will help you sell more products on eBay while helping buyers learn more about what they're buying before they buy it.