What On Earth Are Trade Exhibitions For?
Although the commercial aspect of trade exhibitions has diminished in recent years, there is still a lot to learn about the business world by attending these events and observing the interaction between buyers and sellers. Trade exhibitions are an opportunity for you to see new products, meet with potential suppliers, build long-term professional relationships, and even create your own niche market.
This article gives you an idea of what trade exhibitions are all about and how they can be beneficial for anyone looking to enter or maintain their place in industry.
Trade exhibitions have been around for several centuries. They have been used by the Chinese, Aztecs and Egyptians, among others. One can argue that trade exhibitions are modern-day examples of the ancient market fairs and markets where goods were traded between buyers and sellers.
"The main purpose of trade exhibitions is to showcase products to the widest possible audience in an environment where buyers can deal with suppliers by looking them up in catalogues and putting orders". This can be done by taking a look at the exhibits only or going through any detail you wish to see about the particular product you wish to buy.
Most countries have their own national tradeshows but most recently there has been a trend for international trade shows. This is due to an increase in globalization, which has allowed companies to expand production and marketing outside their home country.
Trade exhibitions are where you can meet people and create contacts for future business deals. As some exhibitors are also looking for partners in new markets with products that they do not have, this is a great place to let them know about your company's products or services. Having the opportunity to bring new clients to your business is an invaluable benefit of attending trade shows.
Often trade shows will be located in a different city other than your own, giving you the opportunity to visit a new city or state. You can experience local culture and hospitality while taking care of business at the same time.
Trade exhibitions can be a great place to network with people from other companies and countries. You are able to talk with them about the products and services that you offer, exchange business cards and contact information, and even request for future visits or phone calls. Sometimes you can also gain access to exclusive events like seminars or parties.
Trade exhibitions have a broad range of audiences which enables manufacturers to reach their target market. There are trade shows geared toward children's toys, classic cars, IT products, electronic goods etc. This allows small companies to participate in large events which may be too expensive for them otherwise.
Trade exhibitions are also a good place to show case your business's achievements and expertise of your products. This is another great way to create brand recognition in the market and generate sales and leads.
The Exhibitor Relations department can be an essential tool for trade show attendees. You should visit the Exhibitor Information booth and introduce yourself to these professionals because they can help you plan your trade show experience by providing you with information, literature, data on products or services, assisting your company in seeking new contacts and distributing materials. They are also good sources of information on the latest news about exhibits, exhibitors and visitors, so it's a good idea to frequently visit them during trade shows.
Trade exhibitions are a great opportunity to make business contacts, find out more about upcoming events and stay up-to-date with the latest news and trends of your industry. Staying on top of all this information will be useful in any future business deals you desire to do with other companies.
Throughout your participation at trade shows, it's important to stay professional at all times. For example, during a break, if you're having lunch or after an event is over, take the time to network with exhibitors/vendors and find out where they are from and what they do. It's important to not be confrontational, but instead, be friendly and upbeat. Having a good attitude is the key to boosting your business so always remember to smile and make eye contact with people.
The culture at trade shows may be very different than what you are used to at home so it's important to stay open minded. Bring something that you can do in your free time like journal writing or listening to music. This will help you keep a positive frame of mind while preserving your own cultural identity.
Trade show etiquette is very similar to any other social gathering in that it's important for you to dress for success, being well groomed, and also carry yourself in a professional manner. You could wear business attire or casual clothes, it's up to you but make sure they're clean. Make sure that you don't wear anything that may detract from the image your company has worked hard on developing, like shoes with holes in them.
Now that you know what trade exhibitions are all about, and the benefits of attending a trade show, now is the time to make a plan to attend one of these events. Make sure that your company is properly represented and ready for business. Have signed contracts in hand and be prepared with high quality product samples. You don't want to miss out on any opportunities because you were unprepared. Most importantly, enjoy yourself and have fun!
Photo Credit: Bigstockphoto.com
This post was originally posted at http://www.newmarketexpo.com/blog/view/trade-shows-and-exhibitions-2013/. Republished with permission from the author and publisher.
Originally written by Salvatore Parisi on Nov 24, 2013 1:36:45 PM GMT+0000 . Posted in Marketing Newest Blog Posts Tagged with: business, marketing, marketing tips, trade shows and exhibitions . Both comments and pings are currently closed.
Posted in Blog by Brian on December 31, 2013 1:18 AM
Posted in Federal Government Federal Government Policies
The U.S. National Park Service is a unit of the U.S. Department of the Interior whose mission is to care for America's natural, historic and cultural heritage sites—national parks, monuments, national seashores and other public lands—and preserve the American identity they represent while also educating the American people about their significance. The federal government administers this park service as well as hundreds of other national monuments and some national recreation areas across all 50 states and at least 140 other countries around the world.
The National Park Service (NPS) was established in 1916, however the U.S. Department of the Interior has been charged with protecting and preserving the country's natural, cultural and scenic resources for more than 200 years. A number of the first national parks were created in 1916 during President Woodrow Wilson's administration but with the department's creation on March 4th, 1965, all 12 national park units created by Wilson were added to the fold. The National Park System had a total of 103 million acres when President Franklin Roosevelt signed a bill creating the Antiquities Act into law on June 8th, 1906.
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The National Park Service is charged by the U.S. Congress with protecting and preserving our country's natural, cultural and scenic resources to ensure that the American people can continue to enjoy these resources well into the future.
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There are many federal agencies that govern national parks, monuments and seashores as well as public lands that include national forests, recreation areas, wildlife refuges, etc. Every department in the federal government has a role in ensuring these resources remain dynamic for future use by all Americans.