Your Marketing Sounds Like You're Talking Underwater
If you want to market something with your voice, voice recorded messages are the way to go. Recording a message is easier than it sounds, too. All you need is an iPhone or other smartphone device, a headset mic or an external microphone connected to your computer.
The power of recording in your own voice makes these messages more personal and powerful than any ad copy. You don't have to rely on someone else saying what you want them to say, because they're coming from within yourself. Voice-overs can be heard even when the recipient is reading a document.
If you already have your own voice, why use recorded messages? There are a number of reasons to use voiceover recordings:
1. They're much more engaging than standard text messages or e-mails that try to sell your product by making them sound like they're talking to you. People connect with the message and the person delivering it, not just your product.
2. Voiceover messages can be customized to meet the needs of each customer. You can customize the recording so that it's as personalized as possible, using information learned from experience or gathered from research or survey data in whatever way is most beneficial for each customer. Vocal recordings can be tailored to sound like they're coming personally from you, which is incredibly powerful.
3. It's much easier to get the information out of the customer than a website or a brochure or advertisement. You can easily re-record your message until it's just right, so that it fits your customer's needs and desires as closely as possible.
As you're recording, keep in mind that you want your voiceover to grab and hold the attention of the reader immediately, so try to start off every sentence with impactful words that set up what's about to come. Highlight all of your important selling points for maximum effect: give your clients something memorable in every sentence.
Once the message has been recorded, it can be edited and re-recorded until it's perfect. If you need to do any cleanup work on the recording, you can simply use an editing software program such as Audacity on your computer. For example, if you need to change an ad slogan or a product name or whatever, just go into your recording and change things around. You'll be amazed how quickly the changes will show up on your phone!
I've used the method of recording voiceover messages myself in many cases. It's a tremendous help when you're trying to get people's attention and make them take action right away. In fact, I can't imagine not using recorded voiceover messages!
For more information on recording your own voiceover or to find out how you can use recorded messages to promote your products, visit the Voice123 website. You'll find everything you need to know about recording and editing your own voiceovers here. If you have any questions about recording, tweaking or editing your recordings, all you have to do is leave a comment in the box below this article! We'll be glad to help in any way we can.
– Dean Jackson, www.DeanJackson.com [ARTICLE END]
"Your Marketing Sounds Like You're Talking Underwater" has been reproduced on this website with the author's permission. If you wish to reproduce this article, please contact Dean Jackson, author of the original article.
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This entry was posted on July 17, 2014 at 12:09 pm and is filed under Uncategorized. You can subscribe via RSS 2.0 feed to this post's comments.You can comment below , or link to this permanent URL from your own site.Both comments and pings are currently closed.Tags: Recorded messages, Voice over recording companies, voice over recording in car and home, voiceover for cell phones and internet phone recordersNotes: No tags have been added yet.You can comment below , or link to this permanent URL from your own site.Both comments and pings are currently closed.Comments are closed.
Tags: business, company, copywriting, marketing, products, promotion
You can comment below , or link to this permanent URL from your own site.Both comments and pings are currently closed.Print This PostPublish Date: 9/2/2013 11:21:00 AMPosts: 616Comments (0)Link to this post Dean Jackson's voiceover recording method is a great way to promote your business with voice-overs. It's really easier than you think! – Mike Smith - July 21, 2013 at 2:06 pm
Dean Jackson's technique is one of many ways to promote a business with voice-overs. But you have to be very careful when choosing your recording studio. Some studios out there will try to rip you off. In my opinion, the best option is to find a specialist in voice-overs that offers a solid guarantee on their work and tons of happy clients. I like http://www.voice123.com , because it allows you to choose your own voice-over artist and gives guarantees on their work and service.How to promote your business with voice-overs? Use a good microphone and your own unique voice. Your recording studio will create custom recordings for you, if you ask them to do it. If you ask for a recorded message instead of a full-blown sales pitch, and you're willing to pay the price, then this is the way to go. If you want something that sounds really authentic, then my advice would be to find an old man who sounds like he's got a nicotine habit. When I have tried this technique in the past, I replicate someone's Dad's voice who has been smoking since he was 18 years old. There is nothing more authentic than an old man's voice. – Voice-over Don - July 21, 2013 at 4:37 pm
I agree that Dean Jackson's article is a great place to start. If you're already familiar with recorded messages and how they work, then check out my article here titled "Eight Tips on How to Create Voice-Over Ads".There are still many people who haven't heard of recorded voice-over messages. It's not something we're used to in this day and age. People tend to think that anything that sounds too much like an advertisement must be a scam or a rip off, but the reality is just the opposite. The reality is that people today are spending more and more time on the internet, using their cell phones and communicating via websites, social media sites and email. They don't have the time to sit down in front of a TV set or radio while they're browsing the web or reading the email. So why not let your customers listen to recorded voice-overs? When they hear your voice, they'll think you're real. And if someone is already listening to an audio ad online, then they'll probably be even more interested in buying your product or service.
Conclusion
The technique described by Dean Jackson is a great way to promote your business with voice-overs. It's really easier than you think! All you have to do is find a professional voice-over actor who will record your custom message and edit the recording so that it sounds just perfect. Then you can use the customized and recorded message in the media of your choice, such as your website or a cellphone ringtone.
If you want to know more about recording or editing recorded messages or if you have any questions, just leave a comment below this article.