10 Ways To Ensure Your Flyer Avoids The Bin
Flyers are a great way to get your message out there in an instant. But sometimes, that's the problem - you may have too much text on your flyer and for people to read it all the way through. So how can you make sure that people keep reading? Here are ten tips for designing a flyer that will avoid the bin!
1) Remove banal slogans like "The spirit of Christmas" or "It's time for summer to come." These phrases don't say anything about what you're selling or what your event is about. You should also remove any other bland slogans like these from your designs, too.
2) Never put a contact number at the bottom of your flyer. If people want to call you, they'll take the time out to find your number. The chances are that your contact number would just get lost in the clutter at the bottom of your flyer.
3) Make the most of any space you have left - use it up! Don't simply leave blank space on one side of a page because you don't know how to fill it. Try logos or other images on top of lists, or even just using dots or lines instead of leaving blank space.
4) Use colours that are bright, bold and eye-catching so that your flyer stands out from the crowd. In addition, make use of white space, as this will also help to attract attention.
5) Even if you're only selling one or two things, consider including a call out for more products or services. If you're selling twenty different items but only want five to sell in your whole campaign, it's better to throw in a few pointers for other offers rather than leave information about all twenty products unexplained.
6) Don't overdo it with the clichés when it comes to advertising your product. "The best value in town" and "Get more for your money" are great as taglines or one-liners, but too many is never good on a flyer. Keep them short and sweet - don't fill out the entire flyer with sales slogans.
7) Be sure that your writing is clear, concise and easy to follow, especially if you're advertising something that requires instructions for use or assembly. See if there are any long sentences that can be broken up into two shorter sentences, or if there are any words which need removing because they're unnecessary to understand what you want to say.
8) Never use too many fonts on your flyer. While one or two may have a decorative effect, too many will make the whole thing look cluttered and messy. In addition to that, you should also consider having the same font as a header throughout all your information.
9) Make sure your flyers are easy to read - avoid all-black designs or putting photos on dark backgrounds, because this will make them difficult to see, especially if they're printed on poor-quality paper. Also avoid rainbow-coloured text together with colourful images, since the combination could cause people's eyes to hurt and make it difficult for them to concentrate.
10) Make sure your flyers are easy to handle. Avoid designs which have a lot of folds or creases, because these could tear or get damaged easily. Similarly, you should use heavier paper, since this will make your flyers much more durable and sturdy.
In summary, if you want people to read your flyer and actually make the effort to contact you, remove all the unnecessary information and replace it with something that will help them keep reading. Be sure that what you write is legible and simple to understand - if it isn't then people won't take the time out to read it properly.
Hope you found these tips helpful!
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Conclusion
Searching for the ultimate flyer design service or adding your perfect flyer on this article's resource list will definitely help you in the long run. Apply these tips which I've shared with you in this post, and you'll really stand out of all other companies. If you still don't get it, ask someone more experienced about these tips first before starting to design your own flyers. By doing this, you'll have a much better selling point compared to others!
As I've mentioned at the start of this post, printers aren't much different from designers when it comes to learning new skills - unless they're from a formal design school that is.