10 ways women restaurant owners and managers are using unconventional restaurant marketing and advertising to skyrocket profits
There are more than 150,000 restaurants in the United States alone. In order to survive, restaurateurs and managers must do whatever it takes to separate themselves from their competition. The best way to do that is by taking a nontraditional approach to marketing and advertising. Today’s marketers have access to many more tools than they did just 5 years ago, and they can tailor those tools specifically for their restaurant’s needs — even if that means using unconventional strategies like promotional tie-ins with other local businesses or hosting events during off hours. In this post we look at 10 different ways women restaurant owners are setting themselves apart from the competition through creative marketing campaigns.
1. Tap Into the Power of Social Media
Social media is the best way for hotel and hospitality businesses to connect with their customers and let them know what’s going on in their establishments. A lot of restaurants are still hesitant to do this, but those that do have seen some incredible results. Patrice Orlando, head chef and owner of The Three Little Figs in Clifton, New Jersey, was able to double her sales within months by using social media platforms like Facebook and Twitter effectively. Read more about her success story here: http://www.hospitalitynet.org/hhg/340982-social-media-doubles-sales-restaurant
2. Host a Restaurant + Art Event
Restaurants are typically the type of establishment you want to take your date to, but a lot of times it can be hard to come up with interesting conversation topics. This is where a restaurant+art event comes in handy. These types of events bring two different communities together and allow patrons to get a glimpse into both worlds. If you’re hosting an art event for your restaurant, consider also giving patrons a taste of the food by offering special discounts on select menu items.
3. Create a Video Blog
A unique way to get your message across is by creating a video blog for your restaurant. This will allow you to post vlogs, photos, and updates as often as you’d like, which is perfect for hourly restaurant news. Also think about using social media platforms like Facebook, Twitter, Instagram and YouTube in conjunction with the video blog to really maximize your reach. For example, if you’re the owner of a pizza place and talk about the toppings on pizza (as most do), consider bringing those toppings into people’s posts on social media platforms by creating a specific hashtag or tasking individuals with tweeting about what goes into their pizzas.
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