12 Ways To Use E-learning For Customer Acquisition And Retention, Part 1
When you think of e-learning, what comes to mind? Is it a new office where your company is training from the comfort of its own establishment or is it just a theoretical idea? What if we told you that e-learning holds more value for your business than you thought and that there are specific benefits for your customers as well?
This post will explore the best ways to use e-learning techniques in order to build stronger customer relationships. As long as our readers act on these strategies, we can guarantee they’ll be able to increase their sales by 10% or more!
Get ready for some basic but highly effective tactics on using e-learning for customer acquisition and retention. You will learn from our experiences and from experts in the field as well.
First, let’s take a look at some of the benefits of e-learning:
Cost-effective and time-efficient. A single course can be tailor made to fit your business’ needs. Beyond that, you can use it as a continuing education program for your employees, which will not cost you extra money;
Ability to target your desired customers with a better understanding about them on specific topics or problems. You can highlight what your target customers really want or need , using different buzzwords to make it seem more relevant. You can also customize courses based on the demographic data you collected to increase conversion rates.
E-learning can be used to provide information and support to your customers at any time and when they need it most, even on their own schedule.
A great opportunity for lead generation. Once you have a customer interested in your products or services, send them a promotional email about an e-learning course suited for their needs and interests. This is a useful way for customers to find out about your company without pressuring them into buying anything right away. You will also be able to collect leads if people register or subscribe to your mailing list after viewing the e-learning course.
This is what we have been told, but does it really hold true? Let’s take a look at the facts!
Fact 1: E-learning makes a great first impression.
All things considered, e-learning seems to be a great way for businesses to practice relationship building. Even if it’s just a simple landing page that introduces your company, you are still able to make a good first impression with your potential customers. Surely they won’t be able to see how you present yourself in person in an online environment like this? It gives you freedom of self-expression and lets your personality shine through.
Everything will be laid out in front of them and this opportunity is something you can’t afford to miss.
Fact 2: E-learning helps your business reach more people.
The best thing about e-learning when it comes to customer acquisition is that it has the ability to reach anyone at any time, without restriction. The only thing you should consider is the target demographic of your marketing so you can effectively send out e-learning courses to their preferred learning method or device: desktop computer, laptop, smartphone or tablet.
Fact 3: E-learning gets more people engaged with your business.
In 2011, it was estimated that there were over 100 million active users on e-learning platforms worldwide, which was a 142% increase from 2010. Because these numbers are rising at such a staggering rate, the demand for e-learning courses is also increasing exponentially. The reason for this huge growth is the higher quality of content of courses in these platforms. You can upload a lot of information online and it’s visible to millions of people who can view it at any time they like; whether they are in front of their computer or on mobile devices.
Fact 4: E-learning enables you to tailor your course based on demographics and behavioral data.
What works for one demographic might not be effective for another. This is why it’s important to understand your target customers before you present them with a course or program.
E-learning platforms are also equipped with behavioral data tracking programs. You can monitor how users interact with your e-learning product and see where they leave, which navigation buttons they press, how often they come back to your product and what content they read first when they sign up. You can use this information to improve the quality of your future courses or even tailor-make them to the individual preferences of each customer.
Fact 5: E-learning offers a variety of content formats and platforms.
E-learning comes in a variety of content formats, which means that you can present your customers with different ways to learn about your products and services.
You can create long e-learning courses or make bite-sized chunks of information for snippets, or even make quizzes for customers to test what they’ve learned.
Fact 6: E-learning solutions allow you to reach specific audiences more effectively.
One thing that we feel is so important to e-learning is that it allows you to target specific audiences.
This is something that can help you achieve your goals much faster.
For example, if you want to attract customers from a specific demographic or geographic area, e-learning is the best way to reach them. We suggest that the courses you create are tailored towards specific target audiences.
Tip: Take advantage of the analytics that come with e-learning platforms and use them for your marketing targeting – your conversion rates will improve dramatically!
Fact 7: E-learning offers flexible and cost-effective course development.
You will be able to make changes and update courses based on customer feedback, which is why they are so effective.
The reason for this is because you have the option of making short-form e-learning courses, which are updated and reused over a longer period of time. You can build-up a library of courses that can later on be used as e-learning templates.
This way, you don’t need to create a new course over and over again.
It will cost you less money overall because you don’t need to invest in developing these e-learning templates every time they are used. This is also helpful when it comes to budget planning; this way you know your costs are fixed and won’t keep on increasing.
Fact 8: E-learning is not just for selling products or services.
Conclusion - Why You Should Invest In E-Learning
Businesses need to invest in e-learning solutions to increase their profitability and expand their reach. The reasons for this are obvious: more businesses are using e-learning platforms, making it easier for you to join the game without competing with everyone else. Since it takes less time to develop and manage an e-learning course than a traditional one, most businesses also prefer to go with this option.
The truth is that the demand for e-learning courses will never end. The world is evolving, which means your customers’ needs will be changing as well. It’s important that you stay up to date and market yourself accordingly in order for you to benefit from these changes.