15 Tips to increase your Adwords profits
Do you want to make more money from your online ads? We can help. In this post, you'll learn 15 tips to increase your profit margins and get the best ROI for your ad spending, whether it's on Google AdWords or another platform. Along with some of our favorite sources for internet marketing tools, we've got plenty of ideas for boosting your bottom line - no matter what industry you're in!
-It's worth noting that the tips in this article are written from the perspective of someone who has a business selling a product or service online. They could also be useful if you’re an individual looking to sell items or services on sites like eBay, Etsy or TaskRabbit.
1. Create a website and make it easy to find
The best way to capture your target audience is to talk to them. That's why we created Bidsketch. It's a site that allows users to create mock bids for anything they can think of, whether it be a hair appointment, car repair or whatever else is on your mind. When someone searches for those items on Google, Bidsketch pops up in the search results — and that means more conversions!
-Another great tip from HubSpot: Make it easy for users to find you. If you have trouble finding your own website through a search engine, consider creating something like Bidsketch where people can easily find you via Google searches.
2. Build a trustworthy online reputation
When you enter a search term into Google, the first thing that appears is usually the company name you're searching for. If your company name is anything but trustworthy, or if it's difficult to navigate and find information about your business, it can cause users to click away before they even heard of you.
-Another reason your website needs to be easy to navigate is that people are more likely to trust a website that they know and understand. The easiest way to build trust in your brand is by having proper content on your site such as information about any certifications or awards you have received.
3. Show your visitors how you're different
Even if you're in the same industry as another company, it doesn't mean that your site has to look the same. If all companies in a similar field have a similar layout and color scheme, there's no reason why yours has to be the same. If everyone is using the exact same font, why use one that's harder to read? A little creativity can go a long way toward helping you stand out from other businesses.
-One of our clients had more than 1,000 registered users on his site (compared to just a handful for his competitor) and he attributed most of it to being able to create custom templates. With a site like Bidsketch, it's easy to create a custom template and make sure your brand stands out.
4. Don't hide your phone number
It's tempting to put your phone number in the footer of your website or in some other place that users have to go out of their way to find, but it's one of the most important things you can do for your business. When someone searches for your business online, they're looking for a reason to trust you enough to call you — hiding your phone number is doing the exact opposite of that.
5. Use Google Analytics
If you don't know exactly how much traffic your site gets, it's impossible to know how well your site is performing. And if you don't know how well your website is performing, how can you make changes to increase the amount of traffic it gets?
-HubSpot also recommends that companies put a tracking code deeper in the website so that they can find out exactly which landing pages are converting the most. This way, you'll have a better idea of where to invest your time and money for even more conversions and sales.
6. Optimize for local searches
If you're in the business of providing a service, many potential customers will be looking for you on Google within a 50-mile radius. Make sure you're going to appear at the top of their searches when they do. This way, if a user is searching for "dry cleaners near me," your company's site will be included in the results.
7. Consider using two ad groups per campaign
This is an old tip, but it's still effective: Many companies believe that by using multiple ad groups in a single campaign, they are diluting their available impressions and spending more money because they have more ads competing against one another than they would otherwise. But by dividing your ad group into two separate ads, you can split the money from each. You won't spend as much overall, but you'll get more visibility.
8. Avoid investing in PPC ads
It's just one of those things that many people think they have to do, but really don't. If you're not making much money by using PPC advertising, it's not even a bad idea to think about throwing the ads away altogether. It's like purchasing an expensive car only to keep it for a year and never use it again: It doesn't make sense for the business and it doesn't help the bottom line either!
9. Try using Google Alerts
Google Alerts is a great way to track when your brand name is mentioned in the media, on blogs and in other places. This can help you keep an eye on how your brand is being perceived and will also let you know when someone is talking about you!
-Using this tool can lead to increased online visibility thanks to all of the online mentions it will generate. If something important happens and someone in the media needs to know more about your company, they're more likely to check out your website if there are numerous articles referencing it.
10. Get a website designed
The last thing we'd recommend is that you let someone else build your website. It might cost a little more upfront, but paying an additional fee to have someone take care of the hard work of making sure all the links are pointing where they need to be and inserting text is far cheaper than having to do it yourself.
-We've had numerous clients who were hesitant to even consider having a professional design their site because they felt like they didn't know enough about HTML/CSS/web design. But that's just not true: We've had some of our clients who weren't computer programmers build sites for us. It really doesn't matter if you don't know how to code! All the company needs is a clear idea of what they want their site to look like so that a design company can take it to another level.
When you hire a professional design team, they will be able to create the exact brand experience that your business wants and gives them the freedom to think creatively. They will be able to use their artistic senses and create something that has been discussed over dozens of meetings and is based on sound business practices.
Conclusion
Every best-practice that we've mentioned above will make a difference in your website's performance, but you don't have to do them all at once. You should spend time looking at each of them and determine which are most important for your industry, business and strategy.
Once you've identified the most important best practices, create a plan to execute these individually over time. If you're doing all of the above, it will take time to implement them. Don't put yourself into a position where you're ignoring one of these practices just because it won't get done right away.