3 Cold Calling Mistakes that Trigger Rejection
It seems like simple human communication: pick up the phone or send an email to a potential customer and ask them if they are interested in your product, or service.
But all too often, people forget what it means to be a professional in their field.
If you are selling something and are targeted by the wrong people, you may be in for a very bad experience that will never lead to a sale.
When it comes to selling, whether it's on social media, browsing a website, or calling someone on the phone all of these methods of communication leave a similar impression: "I want to be your friend and help you out." I call this "pity selling".
The worst feeling to feel when calling or approaching someone is that they feel sorry for you because of your situation. These customers then feel like they have to lower their expectations and give you what they think you deserve. They don't do business with psychopaths.
So how do you get people to want to do business with you?
You get the details right. The majority of people who are qualified for your business don't actually want the job that you have to offer. They just want your advice. It's more like a consulting situation than an attempt to sell a product or service. "What do I need to achieve this goal?" Not "Tell me what I need so I can be happy with my life.
But, you can't expect people to hand over their business information at the drop of a hat. There's no reason for them to open up to you if they haven't been made an offer or if your product or service is not what they want.
When I first started selling on Facebook, I was in fact selling one of my own products. I knew very little about the product but because I had taken the time to understand my market and find out more about them I received many requests for more information. A few people who liked what they saw wanted to make me an offer which I accepted. That's how it works: set goals and work towards them.
Even when it comes to taking a job as a consultant, you need some allure or appeal that pulls people in.
When you get the details right, you become an expert in your market. This is not something that most people can easily do because they are often too busy thinking about their own personal problems.
To summarize: stop selling your solution and start selling your expertise. When you sell yourself and gain the trust of your customer, then they will buy from you without question.
If you have questions about what is holding you back from success and how I can help, please feel free to contact me: info@wowmarketer .com .
Best regards,
Felix T. W. Christal
The key to selling is to sell yourself first and foremost. However, this is easier said than done because many of us don't know what it means to be a sales person. Here are ways a person could successfully sell themselves: [ARTICLE END]
Subscribe To The WoW Marketer Blog Posted By: Felix T. W. Christal
I've been trying to figure out how some of my successful customer's have done business with me or have found me via social media without even talking to me on the phone or emailing me first.
It's possible that some of them are doing all of their business on the phone or at meetings but, I have heard from many people that they like to keep as much distance between themselves and the people they buy from as possible. This is not very surprising given how technology has advanced over the past few decades. People don't even talk to each other when standing in line at the grocery store.
The two most common ways of doing business are: emailing and calling customers. Of course, there's also the added step of online shopping which involves all sorts of entry forms for your contact information, name, address and credit card information.
I can use my phone and email to reach more people quicker and more efficiently but, I know that often times there is too much information on the contact form for people to feel comfortable giving it out to me. So, I don't use it. It's not that I don't want to sell my products or services, it's just that many don't feel confident about doing business with someone they have never seen in person or had a phone call with.
People like making their own decisions so they won't be so eager to spend money on something if they don't really trust the person who is selling them what they are buying. The only way around this is to prove to them why they can trust you. Any business that depends on phone calls and emails must learn to build a relationship with their customers so that they can persuade and sell without giving the customer push back.
It's all in the marketing part of the business. Marketing is not just what you see or hear on TV, or in a magazine ad, it's how you speak to people when you have their undivided attention. People like being sold by someone who is confident but not pushy. It's like when you are in school, you are more willing to listen and follow someone who has proven themselves trustworthy. Without trust, businesses fail.
When I first started selling my own information product on Facebook without paying for traffic , the first time I was targeted by spam or fake users, I was surprised that they even targeted me because there was no way they could have known if I had any interest in their products or services. That is, until I figured it out!
These fake users were targeting successful pages that were already getting real likes from potential customers who would be interested in what they were selling. The fake users were using images of the pages and pasting in the same words but, with different fonts and colors. In fact, the pages that I was buying from were even showing up in my newsfeed all over my home page.
That's when I realized that a lot of people didn't know how to do business with me without stealing my idea for themselves. They weren't interested in what I had to offer so they went and found someone else who looked like them using the same pictures and photos that somebody else had posted on their page so they could get some likes and gain attention too.
Conclusion: The more successful you become, the more people will try to steal your idea and copycat what you have created. Just because your product or service is better than someone else's doesn't mean that you can be copied. What they stole from me was my idea which they used as their own but, it was not really my idea.
The next time I ran into fake likes, or followers on my pages, I simply blocked them and said something like: "I don't want to waste any of my time promoting products or services that are not in line with what I would prefer to offer on my pages." Then I simply ignored them for the next couple days.