4 Simple Steps To Great Free Advertising
Advertising is tough. You can spend a lot of money, or you can spend a little to get a lot. Yes, there's no escaping the fact that advertising costs money, but it doesn't have to break the bank. In this post we'll show you four simple steps for great free advertising with little risk and big returns!
Step One: Create an online store
Step Two: Get your products in front of new customers
Step Three: Use or create social media channels
Step Four: Share your success with others!
1) Create an Online Store - You've got to let people know what you're selling before they can buy it! So the first step is creating an online store. We recommend using Shopify, which gives you the flexibility to customize your store while also offering the security and trust of a bigger company. Other good choices include Big Cartel and eBay.
2) Get Your Products in Front of New Customers - The real beauty of an online store is that it gives you instant access to millions of potential customers around the world! You can set up your store so that it is entirely automated and runs on autopilot until you have added enough products to make it run smoothly. This is a great way to build an online store in days instead of months.
As you are building your online store, you'll want to focus on adding products that offer the greatest potential for generating sales. This means that your store should feature products that people want and need. Hint: Products with a high conversion rate will generate the most sales! E-commerce analytics are a great way to determine which products to add next and how much revenue they will bring in each month.
3) Use Social Media Channels - Social media channels are incredibly powerful, but they require constant monitoring and participation. If you're managing your own social media channels, we recommend using Hootsuite to manage multiple accounts at once. Buffer is an alternative that allows you to schedule posts in advance and then forget about it.
Both Hootsuite and Buffer have free plans that should be sufficient for most small businesses. You may also want to use a social media listening tool like Mention or Social Crawlytics to monitor the way your brand is represented across the web, which can often catch posts and comments before they get out of control. For example, if someone makes a negative post on Reddit or Twitter about your brand, this tool will alert you that there are potential problems on the horizon before they become a crisis.
4) Share Your Success With Others - Posting your success is crucial for taking your business to the next level. According to a study from 99u, sharing your wins significantly increases engagement and improves SEO. A study on the power of social media by Social Media Today also shows that posting positive content increases sales. It's important to surround yourself with positive people in order to maximize the power of your social posts and other efforts to share success.
The beauty of this advice is that it applies across all channels. You can put out positive content on blogging platforms like Medium or Facebook, and share it with relevant groups on LinkedIn, Twitter, and Google+, and so on.
If you're interested in learning more about free advertising and generating sales for your business, give us a call at 877.534.1208. We'd love to talk with you and help put all of this advice into action today!
URL: http://www.content-hero.com/blog/4-simple-steps-to-great-free-advertising
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