5 Keys to Capturing Prospective Buyers
Purchasing a residential home is often the largest financial decision you will make in your life. With so much at stake, it is important to find a company that understands the complexities of purchasing real estate and that can help you navigate through those complexities.
Here are five keys to finding the right team for you:
1. Their commitment to their clients - A buyer's agent must be fully devoted to his or her client, not just another commission-based employee. It's worth asking them how they make their money, because both commission-only agents as well as loyalty-based agents have value in this business landscape.
2. How much experience they have - In today's market, where most buyers need an agent who has between 5 and 15 years' experience, it's worth learning about a sales rep's background to see if he or she has the necessary experience to represent you in your next transaction.
3. Their dedication to their clients - Buying a home is a major life event; prospective buyers want agents who will help them navigate the process and who will be there every step of the way. Buyers want agents who will work with them throughout all phases of the buying process, from pre-sales, through escrow and closing.
4. Their reputation - Reputation is the key to success in any business, including real estate. A buyer's agent should be well respected in the community and ideally have a list of references from satisfied clients.
5. Their marketing strategy - Buyers are bombarded with sales pitches every day, so it can be hard to get their attention. The best agents know how to market themselves and their services effectively, as well as how to reach buyers who may not know they need an agent.
How RE/MAX Agents Market Themselves:
1. A professional web presence - While many agents rely on a web page to market their services, others use a number of avenues to reach potential buyers, from old-fashioned word-of-mouth referrals to social media and blogging. Regardless of the method, agents who build a solid presence on the web are more likely to succeed.
2. A personal and professional relationship with clients - RE/MAX agents know that when they sell one home, they will meet hundreds of new people. Keeping in touch with those people, whether via email newsletters or social media, is a great way to promote your services and to keep your name in front of people when they are in their buying frame of mind.
3. A willingness to help - Whether they are working with buyers or sellers, RE/MAX agents understand that the most important goal of any real estate agent is to help their clients find the right property at the right price. Agents who are committed to helping buyers and sellers achieve their goals, rather than just closing deals, are more likely to succeed.
How RE/MAX Teams Market Themselves:
1. An understanding of their market - Real estate is local, so agents who know the market conditions, the inventory, and the trends in their area are more likely to succeed. Agents who understand what buyers want are also more likely to succeed.
2. A well-defined marketing strategy - Realtors can use a variety of methods to reach buyers—from networking to social media—but they need to choose which methods are appropriate for their target audience. In fact, agents who can tailor their marketing according to different customer bases are more likely to succeed in this business than those with one-size-fits-all strategies.
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