5 Must-Have Techniques For Creating Unbelievably Productive Copy
"In this article, I’m going to share with you five techniques that will help you create copy that is irresistible. Copy that grabs your prospects by the eyeballs, and won't let go until they've ordered your product. Copy that's so irresistible it makes sales a foregone conclusion."
1. At the top of the page, use phrases like "Imagine how you'll feel when…" or "Imagine what it'll be like when…"
2. Use words and phrases like "how much better," "what if," and "could be".
3. Use phrases like "you deserve," "you can," and "it's your turn".
4. Put extra value into the sales copy by adding testimonials, case studies, and expert endorsements.
5. Use direct quotes from successful customers.
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Title: Comparing the Benefits of Gold with the Benefits of Silver Colored Jewelry [ARTICLE START]
Use a descriptive title that compels the reader to read further. In this case, the letter 'g' is repeated twice in a row making it stand out on the page. This is helpful since when viewers are online, they scan for keywords and/or phrases that draw their interest. The headline "Comparing the Benefits of Gold with the Benefits of Silver Colored Jewelry" is attracting readers because it's different from what they are used to seeing.
Vary your headlines throughout your article to make sure that prospective readers notice them more than once. This will help them draw their attention to your article/blog post and not bounce off in search of something new. Another key component for effective headlines is that they should be short and concise.
In this case, the headline is "Comparing the Benefits of Gold with the Benefits of Silver Colored Jewelry" which is a short and concise headline.
"If you're like me, you know there's nothing quite like pure gold jewelry...it symbolizes luxury and wealth. So why not get a piece that looks as good as pure gold, but costs a whole lot less?"
This is an example of using a personal story. This makes your copy more effective because people are more likely to read something that they can relate to. This will help readers form an emotional connection to your copy as opposed to making them feel like they're reading an advertisement/sales letter.
In this case, the line "If you're like me, you know there's nothing quite like pure gold jewelry...it symbolizes luxury and wealth." makes readers feel as if they are reading something personal and relatable.
"But here's the rub: Most expert guides claim that silver jewelry is just as good as gold. They even tout the advantages of silver (like lower cleaning costs). But I can tell you from experience that silver jewelry can't compare to pure gold. That's why I'm sharing this little nugget with you."
This is another personal story/description to help readers relate to your copy.