5 Tips To Roll Customers Your Way With Promotional Items
Every business knows promotional items like company shirts, pens, and mugs help build brand awareness and promote your business. But if you don’t have an expensive budget to work with, there are other ways to get the word out about your company. The key is to think outside the box when it comes to marketing. Here are five ways to roll customers your way with promotional items.
1. Use Promotional Items as Customer Handouts
Your company logo or name is a powerful tool for marketing, but some customers may be skeptical about your business before they even meet you in person. Giving away promotional items like branded stress balls and mini flashlights will plant the seed in new customers’ minds that you are a reputable brand they can trust.
If you have an office, hand out branded pens and flashlights to all of your clients who visit your office. As a bonus, your customers will be more likely to remember your logo on their hands and pockets.
2. Promote Your Business By Sending Flyers with Promotional Items
If you can’t afford to pass out free promotional items, consider placing them in random places around your office or business. If you have a printing company, consider sending out promotional flyers with mini flashlights for customers to take home as a reminder of your business. If you have a college campus, you could place branded stress balls in all of the student mailboxes on campus so everyone has something to remind them of your brand while they’re at school.
3. Promote Your Business When Using Email Marketing
Anytime you send out an email promoting your business, be sure to include a promotional item like a branded pen or hand sanitizer. Customers will likely get excited about receiving such an amazing and personalized gift from you, and they’ll remember your business the next time they sign up for a new email campaign.
4. Use Promotional Items in Social Media Marketing
If you use social media marketing like Twitter or Facebook, consider adding promo items to posts as well. If you’re promoting your latest products or services, include promotional items like branded pens in every Twitter post.