7 critical aspects of a fantastic logo design
Do you know what makes the best logo designs? I bet a crisp, clean design, with strong colors and timeless typography would be at the top of your list.
The purpose of any logo for a company is to become its brand identity. A lot of work goes into getting that ideal logo, but it doesn't have to be overbearing or overwhelming if done right. I think you'll agree when you see this article that the 7 aspects of a great logo are all there -though some employ more than one- in these examples!
The 7 critical aspects of a fantastic logo design are:
1) Simplicity ... 2) Consistency ... 3) Proportionality ... 4) Readability ... 5) Creativity ... 6) Distinctiveness ... 7) Timelessness ...
They are all critical aspects of a fantastic logo design!
Simplicity is extremely important in any logo design, yet how many times have you seen a logo that had too many elements competing for your attention? Many logos fail to get their point across due to the fact they are not visually appealing, or too cluttered. This is not to say that it can't be done. They key here is consistency ; simplicity can work well if done right.
Another critical aspect of any logo design is proportionality in the design. When viewed, a logo should not lack balance or symmetry. It's good to have some elements that do not seem to relate to the logo, but they should be used carefully and sparingly. When too many elements are out of proportion then your eye is distracted instead of focusing on what the design is trying to convey.
The third critical aspect can be quite obvious; readability! A logo should be easy to see and understand in all situations, even without the written word beside it. This aspect can easily be overlooked by designers trying too hard to get creative with their designs when this critical aspect is lacking.
Creativity is the ability to have ideas, which makes your designs stand out from the rest of the crowd. Subtle differences are important in any logo design; you don't want it to look like you copied it from someone else!
Distinctiveness is a must as well in any logo design. It's no good if people confuse your company name with another company's (unless, of course, that's what you're going for). Not only is it important for part of your brand identity, but it also helps mark your company as unique in its industry.
A final aspect to mention is timelessness . Our designs will always be marked by their age. This is the only drawback to a logo design, because in time it will become dated and out of style. Think of how many logos you see in your day to day life that were once cutting edge but are now impractical. A real timeless logo design should last forever as long as its purpose remains relevant!
Keep these seven aspects in mind when designing your next awesome logo. [ARTICLE END]
It's true that most logos don't look like they have much going on and are quite simple, but they certainly aren't boring; they're simple because designers want to convey a strong statement, fast and clear. You can see how it is easy to lose sight of what's important when designing a logo sometimes and that's where these seven aspects come in; they keep the designer on track to create a fantastic logo.
So now you know what should be included in your next design, so you can show others the difference between a designer and an amateur.
Published by: Rob Kelly at 7:25 PM
Posted by Harith Lim at 6:32 AM
No comments:
While I think that each of those aspects are critical, I don't think that there will ever be a logo design which covers all 7 aspects. There are simply too many elements involved to do so. For that reason I believe that it's even more important to focus on the individual aspects of the logo design. So here is the list:
Simplicity - The strong use of white space, solid shapes and simple lines, minimal uses of other colours, etc... Consistency - A single concept or idea supported by every element in the logo. Proportionality - All of the elements should be proportional (or work as well as) without having too many/too few elements getting in the way. Readability - Users should quickly understand what they see and how they were meant to be interpreted. Creativity - A good logo will have an underlying idea or concept behind it. Distinctiveness - There should be something in the design that makes it unique and stand out from others, not just a random shape. Timelessness - Ideally, the design will never go out of style, but if it did you want to make sure that future users will still recognize its purpose/meaning.
While it's true that not all of those aspects are critical in every single logo design, they should be used as a guide when designing a logo. In fact, I frequently use them on my own designs! I tend to lean towards the "Creativity" aspect a bit more than the rest because I believe that adding new or different ideas to your logo is what will make it stand out from others.
It's true that most logos don't look like they have much going on and are quite simple, but they certainly aren't boring; they're simple because designers want to convey a strong statement, fast and clear. You can see how it is easy to lose sight of what's important when designing a logo sometimes and that's where these seven aspects come in; they keep the designer on track to create a fantastic logo.
So now you know what should be included in your next design, so you can show others the difference between a designer and an amateur.
Conclusion The main logo is a logo that consists mainly of a symbol or icon of some sort, but it may also include a word mark. The word logo originates from the Greek λόγος (transliterated logos ) and the stem of the Latin verb ligo , meaning "to collect" or "bring together ". Logo is also linked to the Ancient Greek term logos endiathetos , which means "word placed on an object." A logo was originally a monogram or unique set of letters and it was used to identify a group by its initials. Over time, logos came to not only feature letters and words, but abstract images as well.