7 tips in creating publicity for corporate events
Marketing is all about publicizing a corporate event. It's not enough to have a timely event, one needs to have it noticed as well. Making sure they reach the audience they need and deserve is the key to improving their marketing efforts and producing positive outcomes for them. The following tips will help you tackle that task head-on:
- Devise an overarching plan for your marketing campaign
- Researching keywords relevant to your company
- Utilize social media outlets to tell people about your company
- Consistency and efficiency are key in producing effective results
With these seven tips, anyone can effectively promote any type of event. In the end, it's all about the plan and how you approach marketing it.
In my experience, there are always undiscovered ways to do things better. While preparing this article, I have stumbled on new tips and methods of using social media in promoting events that really help you achieve your goal, whatever that may be.
Here are some useful tips I have discovered:
- Showcasing your event on social media is a great way to get noticed by potential guests and make them aware of the event. Don't be stingy with the use of this tool for advertising your event.
- If you are planning a very specific type of event, like a networking dinner, organize it on Facebook and invite people to your event there. They will see it as a more personalized way to interact with people than just posting it on Twitter or updating their status on Instagram.
- People who signed up for an event will initially receive notices about it via email and SMS text. But their chances of showing up at the event will be much higher if they hand out a flyer at their workplace and ask those who are interested to join.
- Offer various types of incentives or gifts to those who attend your event. They could range from tickets for different attractions to entry tickets to special events being organized by different companies. This is another reason why you must put great effort into planning the content of your event and selecting the right gathering partners.
- Using social media as a way to promote an event may not be the perfect strategy for enterprises who have only a very limited budget. However, in cases where you need to maximise your exposure and minimise your budget, similar benefits can be achieved through print advertisements. There are several websites that specialize in creating custom printed ads for corporate events on discounted rates.
- When it comes to planning your event online, remember that you need to give greater value than what is being offered by social media websites such as Facebook or Instagram. While these sites should be used as promotional tools, you must take additional efforts to package your event online.
- You can choose to promote your event by using more traditional methods. For example, use the media that is more likely to reach people that you want to draw into your event. Radio stations will really help you reach potential guests who are not active on social media websites.
- Your event may need a lot of attention in order to be the most successful one yet. But don't start obsessing over its success right away. It may end up exceeding your expectations and being a great success without any effort at all. There are cases when guests arrive and don't even realize that your event was even on the same day or month!
- If you are planning a marketing campaign for your event, avoid sending SMS notifications about the event to people who didn't sign up for it. This will only damage your image in front of those people and you may even miss out on potential guests.
- Last but not least, there are many players in the corporate events promotion space. You should have an idea of what companies have been doing with their marketing efforts, so you can use their tactics to achieve success.
Many companies don't really know how to promote their corporate events using social media outlets in the right way. In the end, the success of your event will depend on how you plan everything and who you invite.
Among companies that have already tried social media in promoting corporate events, it is clear that Facebook has become a very popular one. However, there are other channels that may also produce results.
If you have already created a Facebook page for your company, don't neglect this venue to promote your upcoming event. People can use this page to learn about what kind of events are being promoted and when they will be taking place so they can plan their schedules accordingly. You should also add a link to it on relevant social media websites like Twitter or Instagram so the participants can connect with you online as well.
Once you have started promoting your event on Facebook, don't hesitate to reach out to a lot of people as soon as possible. It's best if you start this campaign from the very beginning and work towards it every day. Think of each event that is being promoted on the Facebook page. What types of people will be able to join it? What kind of guests, who or what company are they? It's all about generating ideas for new giveaways and social media ads, which will help you promote your event even better.
In order to successfully promote your corporate events through social media outlets, you should think about how much effort you want to put into achieving this goal. It's also important to think of different ways to promote your event. You don't have to avoid news media if you want people to attend your event. But it's important to think about which outlet will be the best choice for that particular type of event.
If you intend on using social media outlets like Facebook, Twitter or Pinterest for advertising your upcoming events, you should know that there is no specific formula for promoting corporate events on these sites. However, there are some useful pointers and ideas about how you can use them in conjunction with other platforms for attracting potential guests.
For example, you can also have a Facebook contest where people who like your page are eligible to win prizes. You can also try to use social media venues as a way to talk with existing customers, asking them for their feedback on the event.
If you want to get more followers for your social media pages, you can focus on gathering those who are already interested in the event that you are promoting. It's much easier if these potential guests already know about your events and have access to information about when they will be held.
It's important not to be overly obsessed with your success online.
Conclusion
Businesses are always looking for new ways to promote their brand. Some companies rely on traditional methods of getting their name out there, such as ads in newspapers and television channels. However, it is also very important for them to use social media platforms and websites that have become the main source of information for most people these days.
Most companies who have been able to maximize their exposure with social media platforms now look at it as a great way to make extra cash through advertisements on these sites. Still, some businesses stick with traditional strategies while others want to experiment with new ways of promoting a corporate event online and offline.