A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business?
A logo can make or break your company. With so much at stake, it's easy to think that they’re just a few-hundred-dollars luxury item that you must splurge to get your hands on. But are these fears justified? Read this article to find out the answer and more!
A great logo is a marketing must-have for any small business owner or entrepreneur. It brings an instant sense of professionalism and creates excitement around your brand. When I was starting my music blog, I knew I needed a top notch logo designed by the professionals at Logosoftheday.com .
The Logosoftheday.com logo design process was simple and seamless. After submitting my request, I quickly received a few initial designs to pick from. This made the whole process that much easier and less time-consuming than when I was working with other companies who just sent me a generic questionnaire and then took forever to get back to me with something semi-customized.
With The Logos of the day logo design service, there were multiple options available for me to choose from. I also had the option of paying a small customization fee if I wanted any changes made to the designs already offered by them – which was very convenient for working with my budget. Finally, they were able to get my logo done within just a few days!
Having these types of services available online are essential for smaller companies who want to cut down on the overhead costs of hiring their own designers. The Logosoftheday.com company has made it possible for even small-business owners to have professional logo designs that look amazing and look great on their websites and letterhead.
Don't get me wrong: I wish I could say that all of my friends who were a bit more flush with cash could afford this type of logo service, but that's just not the case these days (especially when you're trying to get your company off the ground).
Now that I'm the proud owner of a new (and well-designed) logo to go along with my new blog site, I really can't say enough about how important a great logo is for any organization. With the right logo and branded letterhead, you receive instant credibility as a business and help customers relate to your brand.
In this article, I want to talk about why a great logo is such an important part of marketing for any small business or startup. I'll also be sharing some of the benefits I experienced by having a logo designed by The Logosoftheday.com .
What is a Logo?
A logo is the very first impression that customers, clients and fans get about your business. It can instantly bring them back to your website, social media account and any print publications you may have for quite a long time after they've seen it. The reason that a great logo is so crucial to any organization's success is simple: when someone thinks of your brand (or product) they automatically associate it with the company and message you're trying to convey.
So, if someone has preconceived notions about your logo, they'll likely choose not to work with you. Why would they want to put their trust in a company with a bad logo? Without a good logo, you may lose out on new customers and the chance to connect with them at all.
Let's take a look at two different scenarios and discuss how logos can positively affect your business in both of them:
Scenario 1: You're just starting up and don't have any customers or extra money to spend on getting your brand off the ground. You could invest in designing several different logos if you had enough money available. But maybe you can't afford this luxury just yet. What should you do?
Scenario 2: You're a well established, great organization. You've been around for many years and have invested in a great logo that reflects your brand and company image. But you probably don't want to be tied down to just a "traditional" logo. There may be times when you need something different, but still relevant to your brand. How do you accomplish this without having to pay thousands of dollars for a design team?
To answer these questions, let's take a look at one of the most popular small business logo design websites on the internet: Logosoftheday.com .
Benefits of a Logosoftheday.com Logo Design
Now that we've established the importance of a logo in your business, let's take a look at some of the benefits and features that can help you decide if this service is best for you.
1. Great Packaging: When my logo was created, I also received a custom-made folder and online order form. This included a digital copy of my new logo file and an unlimited supply of usage rights (without having to pay any monthly fees). This simple addition made me feel like the company cared about me and my business. It made me feel like I was important enough to have the best possible logo.
2. A Website That's Custom-Made: When working with The Logosoftheday.com company, I had my logo design sent to me on CD and installed on my new website without any delays or issues. They also made sure that all of my custom options were taken care of at no extra cost.
3. Excellent Customer Service: I had several communications with the people at The Logosoftheday.com regarding my new logo design and they were always very quick to respond to all of my questions and concerns.
4. The Colors are Ideal: I felt like the colors I picked for my logo were ideal for my business. It looked great on my letterhead and website. The colors seemed to fit with everything nicely without being too "out there". It was a good choice for me, which is why I decided to go with it as opposed to other options.
5. Personalized Service: My logo design was not only created by the company's professional designers, but it was also made to look perfect by their in-house marketing team. This meant that their customers get personal, personalized attention from them at no extra cost – which is something that can't be said about many companies that offer professional logo services for small businesses.
Conclusion
As you can see, having a great logo and branded letterhead made a huge difference in my business. Once I had these items created, it helped me to be more visible to potential new customers and clients.
After a while, customers began contacting me and pointing out the logo on my website. This started to create more trust among them. They realized that I was not some random company who'd just decided to use the internet for something trendy, but that I was truly representing my brand in a true way that matched everything else about it: integrity, quality, commitment and professionalism.