Advertise, Advertise, Advertise
We believe that advertising is a good thing. It's the lifeblood of our economy, and most importantly it provides every member of society with the opportunity to promote their skills and knowledge. We all need to be selling ourselves so that we can buy things in return. And there's no better way to sell yourself than through advertisements! You should know:
1) From billboards, magazines, TV commercials, radio ads—we're constantly being bombarded by advertisements on a daily basis.
2) There is an old saying "you can't take your money with you when you die.
3) If you're old enough to remember, you'll remember the golden age of advertising. When LIFE magazine featured a full-page ad for Sunkist orange juice on their cover.
4) In the 1960s, there was a war between the TV networks and advertisers fought for the best time slots. This is why some positions are paid so much (such as Saturday Night Football).
5) About 4 in 10 adults are on Facebook—which means that every one of them has seen at least one advertisement today.
6) Advertisers spend over $100 billion per year to advertise on TV, radio and print media. This equates to an average of $2.40 for every American.
7) There are about 4,000 new items advertised on TV and radio in the US each day. You're probably seeing some of them right now.
8) An ad can sell products to millions of people at the same time with enough creativity. The "gave up smoking" advertisement was one of the most successful in history, reaching 7 million people in just a few weeks. It is not uncommon for an advertisement to be watched by over one million people.
9) When it comes to TV commercials in the US, males out-watch females by a ratio of 14:1 with mothers out-watching children the most (by a ratio of 13:1).
10) In the US, a TV commercial is watched for about 30 seconds on average.
11) A commercial can cost between $500,000 and $1.8 million to produce.
12) About 97% of all television commercials are watched within 10 days of airing.
13) Two out of every 3 people watching TV in the US today is doing so in their homes.
14) Studies have shown that during the Golden Age of Television, advertisers were able to sell products with 33% fewer commercials (with an additional seven seconds being added to each commercial).
15) An average household watches an average of 4 hours and 15 minutes of television every day.
16) The average American spends about three years of their life watching TV.
17) People usually have the highest engagement with the brands they follow on social media (for example, Facebook profiles).
18) About 86% of consumers claim to be influenced by social media when choosing products and services.
19) According to a Nielsen study, about 82% of people regularly look at numerous brands' social media pages. That figure increases to 93% among younger Millennials (ages 18-25). In addition, 19% of all internet users say that social media is their primary source for news and information about a brand.
20) About 4 in 10 people who use Facebook and Twitter claim that they're influenced by posts from brands or celebrities.
21) The average social media user spends about two hours on social media per day (with about 58% of that time being spent on mobile devices).
22) The average consumer is exposed to upwards of 1,700 advertisements per day (about five per hour). This number increases to about 3,000 advertisements for those with internet access. And this is on top of advertising seen offline.
23) On average, people see a total of 4,000 ads over their entire life. This number increases drastically to 20,000 when you also include ads that are seen while watching TV and listening to radio programs.
24) A typical ad has a 38% chance of being seen by someone.
25) A 2010 Nielsen study found that an average person is exposed to 60 different ads every day.
26) According to a Piper Jaffray survey, 55% of all TV commercials are shown in 30-second intervals, with only 6% being longer than 30 seconds.
27) The average number of words in a television commercial is 443, with the average amount of time being 32 seconds.
28 ) A total of 7,000 words are used in about two and half minutes of TV advertising (with about eight seconds dedicated to each word).
29 ) The most common word used in advertising is "it".
30 ) The most common word used in advertising is "you".
31 ) The average adult knows about 156 brands. And the busiest consumers know about 600 brands.
32 ) The average person is exposed to 10,500 brand names each day.
33) We are exposed to an average of 8,000 advertisements per year.
34) As many as 3,000 different brand logos/icons can be stored in our brains at a given time. This is something that we have worked hard to accomplish—it doesn't happen by itself unless you take some effort to absorb these things.
35) The average person is exposed to some form of advertising every 10 minutes. And that is not including any influence or influence-like exposure that you may not realize.
36) According to the Advertising Research Foundation, the average adult knows 13 brands and the average teenager knows 25 brands.
37) On Facebook (and in general), our friends are 8 times more influential than other folks we meet online.
38 ) About 30% of all adults say they will cut back on their spending if they suddenly lose their job, while another 24% say they would stop saving for retirement or emergency funds if something happened to them. However, 20% would stop saving for a vacation and 36% would stop paying down debt (if pushed).
39 ) According to a Baskin Robbins survey, 40% of people say that they have purchased a dessert at a restaurant after seeing it on TV.
40) About 50% of consumers plan to order more food in the next 12 months because of television advertising.
41) 60% of Americans use the internet to find information about products and services before making a purchase. In fact, about 63% use the internet for product research or purchase comparison research when compared with those who don't use it for those purposes. This is not including any other types of information—such as websites, telephone calls and print ads.
42) Some research suggests that the internet has increased the number of products purchased per consumer.
43) The search engine Google controls about 90% of all internet searches by consumers.
44) It is estimated that nearly ⅓ of all retail sales come from online shopping. This figure is expected to double to ⅔ by 2021.
45) It is estimated that 74% of online shoppers admit to visiting a competitor's site after they start looking at something on a website they usually use. In addition, 43% say that they have bought from a competitor site because the price was better and 32% say it was easier than going back to their usual site.
Conclusion
Brands and businesses will have to adapt in order to survive in the next few years. The trends I have laid out above are not going anywhere and will only become more important as time goes on. There is no one size fits all approach and the best plan of action will depend on what you're selling or offering. However, keep in mind that the vast majority of people do not like ads. And most consumers are actively trying to avoid advertisements at every turn—they try their best to watch less TV and ignore most pop-up ads online (which is why online ads have a very low click-through rate).
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