Advertise to millions -#6- Multiple marketing techniques.
Do you want to reach millions of potential customers at once? If so, it’s essential that you know your marketing techniques.
Staying current is imperative in the world of marketing. Luckily, there are always new marketing techniques to look forward to. Here are just a few of the many different options that you can use to advertise your company and products:
-Print Advertising
-Radio Advertising
-TV Advertising
-Internet Advertising
-Search Engine Optimization (SEO)
-Paid Search Marketing (PPC)
-Email Marketing
The options seem endless, right? But don’t worry — we’ll teach you how to use them all.
The first thing that you have to do is decide what goal you’re trying to achieve. Are you interested in increasing brand awareness? Trying to increase sales of a particular product? Or perhaps you want to gain an edge over your competition?
If your goals are not clearly defined, it will be difficult for you to tell if these marketing techniques are working for or against your company. You don’t want people who don’t recognize the name of your company walking into the store and purchasing products from someone else. So make sure that your goals are well-defined before jumping into the marketing world.
Once you have decided on a goal, it’s time to plan how to achieve it. Here are some steps to follow:
-Determine your target audience.
-Brainstorm marketing techniques that might work for you.
-Research each technique and determine which would be most effective with your specific situation.
-Learn how to use the new technique.
-Evaluate.
In this article, we will discuss many different marketing techniques that you can use to advertise your company and products. We will also show you how to use them and provide links to help you get started.
Print Advertising
An ad is a paid announcement in a publication or on a medium such as radio, television or the Internet. Print advertisements include magazine ads, newspaper ads, and direct mail ads. Here are some tips for creating effective print advertisements:
A strong headline can make or break an advertisement. Make it clear what you’re offering – remember, it should be relevant to the page it appears on in order to grab the reader’s attention.
A flyer is a smaller ad that’s meant to be passed out to your customers or clients. What will grab their attention for this advertising method? A headline such as: “New Store, New Product.”
A creative layout definitely gets your advertisement noticed! Make sure it has eye-catching color and an attention-grabbing design.
Did you know that, by comparing similar products and prices, you can tell which advertising techniques are working? For example, look at a magazine where the prices of similar products are different (maybe one is free with purchase). You may see that the magazine with the higher price is the one selling more through its advertisements.
Print ads are effective in the short term, while other advertising methods can be effective at reaching a long-term audience.
Radio Advertising
Radio advertising, also known as broadcast advertising, involves the use of commercial radio stations, television or Internet-based media as a medium of communication. Radio advertisements provide an inexpensive way to get your message out to a targeted audience. You can use radio ads to promote your product or service in a variety of ways:
You can advertise on local radio stations and reach new customers in your area. You can create an advertisement that you send via email (and then post online). You can get a hold of the direct email addresses for company owners within your industry and send them an email about your product. You can create a radio advertisement that you send via snail mail (and then post online). You can advertise on satellite radio stations and reach a larger audience.
Television Advertising
Television advertising, also known as broadcast advertising, is a form of marketing communication that employs the television medium in order to promote goods and services or brand awareness to sell goods or services. Television advertisements are generally 15, 30 or 60-second spots that air during programs in which a lot of people are watching.
Internet Advertising
Websites, blogs and social networking can reach many potential customers at once. If you advertise on the Internet, you can promote your company and products to millions of users at once instead of just a few local customers who may never have heard of your company before. There are many ways to effectively advertise on the Internet:
Add Google AdSense ads to your website. Create product reviews on Yelp and other review sites. Get involved in social networking and spread the word about your products and services. Write a blog.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving your website so that you appear higher on search engines’ search results pages. The goal is to increase the perceived popularity and higher ranking of your website in order to attract more visitors. Search engine optimization involves:
Using keywords that are relevant to your site for content and navigation. Following accepted guidelines for web design (such as using HTML). Creating a website that contains high-quality, unique content that Google can crawl easily.
Conclusion
Remember the two secrets of advertising! Make your advertisement clear and specific, and make sure it has a strong headline.
Bibliography - Topic 3
The following is a bibliography with sources on this topic, organized by chapter:
Ch. 2: Resources 1 Ch. 2: Resources 2 Ch. 3: Resources 1 Ch. 3: Resources 2 Ch. 4: Sources for Social Media Etiquette
Chapter 2 – Social Media Etiquette
Here are some resources that can help you in your quest for social media etiquette (or non-etiquette).