Advertising Agency Software: What You Need to Know
If you’re looking for advertising agency software, there are many options to choose from. But first, let’s talk about what it is and what some of the main benefits are.
Advertising agencies have a variety of needs. They need a powerful software system that can organize their clients, tasks, and projects in one convenient place while still being fast enough to keep up with the pace of an advertising agency. Software also needs to be flexible enough so that agencies can easily integrate their own processes into the system and customize it so that it’s exactly how they want it.
There are many different major types of advertising agency software on the market today (see table below).
Software for agencies typically comes in two basic types: a fully functional, out-of-the-box system where all you need to do is plug in your clients, create tasks, and manage projects, and an extension of this kind of software that allows you to integrate your agency’s processes with the software.
So how do you choose which type is best for your agency? The answer depends on a few things.
Some agencies are unique, in that they don’t really need an all-inclusive package. If this is the case, then it would be wise to look at the various packages that offer especially robust integration solutions. This type of solution will allow you to build your own system by combining individual pieces of software.
This option is great for agencies that want to combine a CRM, task management software, project management software, and any other custom software needs that they might have.
This option works best for agencies that already have an established process in place and are looking for a way to integrate individual pieces of software together. This way, you’re not trying to reinvent the wheel every time something new is needed. The downside to this approach is that you’re relying on each piece of software being up-to-date and working correctly with each other without any troubleshooting involved.
The last option is the middle ground, where you choose a package that has some of the features and functionality of a CRM, task management software, and project management software while still allowing you to take advantage of what each piece of software can offer.
Oftentimes agencies are looking for something that is capable of doing all three things. But you’re not looking to go too far overboard and deal with all the nitty-gritty work. Instead, you want to make sure that your agency’s needs are being met.
Popular packages:
Teamwork . This is one of the oldest packages out there and it works as expected. If you’re an agency that has a lot of clients and projects, this is the one for you.
The downside: the software can be a bit clunky and it’s not the easiest to use.
AgencyDesk . This one is very similar to Teamwork, but it’s much easier to use and you’ll find that even if it looks similar at first, there are some differences with how things are laid out.
This package is great if your agency doesn’t have a large number of projects but needs a way to keep track of their clients in more detail than other packages provide.
iBrandSoft . This package provides a lot of the same functionality as AgencyDesk and Teamwork, but it’s designed to be a lot easier to use.
This package is great if your agency has a large number of clients and needs something that they can just plug-and-play. It’s easy-to-use interface will make it much easier for everyone on your staff to get acquainted with this software.
The downside: there are some features missing that are found in other packages that may be an issue for agencies with more complex needs.
SugarCRM . This is one of the most popular packages because it’s tried and true, fast, and easy to use.
The downside: some agencies might find that they need more features than what this package has.
NetSuite . This is a newer package on the market, but it’s quickly becoming one of the more popular packages.
The downside: Some agencies might find that this is overkill for their needs.
Salesforce . This is at the top of the list for many agencies because it can do just about anything, and you can use it for multiple different functions within your agency.
Its biggest strengths are in client management and customer relationship management (CRM). But if your agency needs project management software, then Salesforce will work there, too.
The downside: this package is pretty expensive and a bit difficult to use for people that aren’t familiar with it.
Action Network . This is a newer package that provides task management features, but it also has project management functionality.
It offers a lot of functionality in its CRM tool, and it’s flexible enough to meet the needs of agencies of all sizes.
The downside: the package itself is pretty basic (but getting better) so if robust tools are needed then this probably isn’t the best option.
ElkaPitney . This one is a great option for agencies with small budgets, as it’s free for non-commercial use.
This package is pretty simple and easy to use, but it does have the ability to add integrations and customizations.
The downside: this software isn’t capable of doing everything that other packages can do without some extra effort.
There are many other packages on the market to choose from, but these ones tend to be the most popular with agencies today.
Source: https://en.wikipedia.org/wiki/Marketing_agency
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