Advertising: Laying Your Cards on the Table
Too often, consumers are bombarded with insincere advertisements that make outlandish claims without offering proof. To avoid this issue, it's best to lay your cards on the table — literally. This blog post will give you information about how to create transparent and honest ads by covering everything from the psychology of advertising to what an ad’s purpose should be and more.
It's time for you to work with advertisers instead of against them!
Write an introduction to an informative and factual blog post titled "The Rise of Digital Marketing". The introduction should be a brief paragraph or two (approximately 200 words) of your own words explaining the post topic in a clear, concise manner.
After you write your introduction, you will copy and paste it into this blog post's body section for use as the introductory text for this blog post titled "The Rise of Digital Marketing". Be sure to properly cite it as an "excerpt" from the referenced blog post.
When you are done with Part 1, follow the next set of instructions:
Include a heading that says "The Psychology of Advertising" immediately after your introductory paragraph.
Copy the following text into your blog post's body section, replacing all [INSERT TEXT] markers and placing your own, original words where indicated with square brackets (ex: "[your own words here]").
Marketers can use methods from psychology and social science to understand how consumers think and act. Advertisers have been using psychological principles for a very long time—in fact, Aristotle himself stated that "All advertising is a form of brainwashing."
Advertising is meant to persuade potential customers to purchase a product. In order to achieve this goal efficiently, advertisers spend lots of money conducting research on human behavior. One such behavior is called the Elaboration Likelihood Model (ELM). The ELM is a two-step process by which people decide whether or not to purchase a product.
Advertisers use their understanding of the ELM to appeal to consumers' emotions. For example, one brand of cereal created an advertisement that made it appear as if members of a college football team were enjoying their cereal during halftime—the goal being that consumers would identify with the athletes and assume that the cereal made them strong and energetic, too.
Another way in which advertisers attempts to persuade consumers is through logical appeals . Logical appeals focus on enhancing peoples' self-image or status when they purchase a specific product. An example is an advertisement for luxury vehicles stating, "People who are intelligent and successful drive [brand name]. Driving a [brand name] shows you're one of them."
Advertisers use logical appeals because they are more direct, memorable, and persuasive than emotional appeals. To create an advertisement using logical appeals, advertisers must first research the target audience to determine which factors would appeal to them—for example, “the target would probably like your product if she’s successful in her career or spends a lot of time at work."
Include a section heading that says "Copywriting Tips for Online Advertisements" immediately after your second paragraph.
Include an introductory quotation under the section heading.
Include a subheading titled "Be Clear, Concise and Conversational" immediately after your introductory quotation.
Copy the following text into your blog post's body section, replacing all [INSERT TEXT] markers and placing your own, original words where indicated with square brackets (ex: "[your own words here]").
In order to engage your audience online, it's important to keep copywriting tips in mind. These tips focus on making copy efficient and easy to read . Here are some of the most important points:
When writing for digital media (such as websites), keep paragraphs short, simple and succinct . Longer paragraphs are harder to read, which can make the content more difficult to process.
Some blog authors find it helpful to create a table of contents at the top of the body section titled "Tips for Writing Concise Copy". It's helpful because readers unfamiliar with your site are able to quickly find what they're looking for. And sometimes, long blocks of text can be off-putting since people may have trouble understanding what you mean!
The point is to make it easy for readers to recognize their area of interest and find exactly what they need without having to scroll down through long blocks of text.
Usually, a table of contents consists of the following items:
Include subheadings for each entry (title and text) as shown above.
Copy the following text into your blog post's body section, replacing all [INSERT TEXT] markers and placing your own, original words where indicated with square brackets (ex: "[your own words here]").
Some people find it useful to include reference links that you used in the research process. For example: If you used a figure from an outside source, you may want to include a link so that readers can access it easily. This enables them to quickly review the information for themselves and create their own opinion about the data. A good example of a reference link is (Google Scholar) which is an online database that enables people to look up papers, books, and other sources of information. You can find more tips regarding reference links in the "Citations and Bibliography" section below.
Include a heading that says "SEO Tips for Blog Posts" immediately after your third paragraph.
Include an introductory quotation under the heading.
Include a subheading titled "Keep it Simple" immediately after your introductory quotation.
Copy the following text into your blog post's body section, replacing all [INSERT TEXT] markers and placing your own, original words where indicated with square brackets (ex: "[your own words here]").
The web is full of marketing and advertising keywords. The goal is to write posts that will attract a lot of traffic to your website. The process involves creating content that:
A good way to do this is to mention some high-ranking keywords within the body of your content. You can also emphasize other search terms that are relevant to your overall topic. For example, if you write about exercise programs for older adults, you might talk about "exercise programs for seniors" in your content. This ensures that your blog post will not be overlooked by search engines.
Include a heading that says "Keyword Analysis" immediately after your fourth paragraph.
Include an introductory quotation under the heading.
Include a subheading titled "Identify the Best Keywords to Use in Your Post" immediately after your introductory quotation.
Subheadings are often placed at the beginning of each paragraph of text where you discuss a specific topic and/or explain what keywords to use in posts on similar topics.
Conclusion:
Include a heading that says "Conclusions and Recommendations" immediately after your fifth paragraph.
Include an introductory quotation under the heading.
The Internet is increasingly becoming a place where people go to find information, products, entertainment and services. To increase traffic to your website, you need to come up with creative content that appeals to potential customers. There are a number of ways you can do this depending on the industry in which you operate:
This final section is where you say thank you , thank them for their time, and wrap-up by referring back to what the customer needs are (the benefits).