Article Marketing And Search Engine Optimization
Article marketing and search engine optimization go hand in hand. When you're trying to create content for your website, it's all about finding the best ways to encourage traffic to that content and attract the search engines' attention.
When you write about a broad topic, you want your piece to be found in as many places as possible so that people will find it organically. If someone from one of those learned communities can find your article and share it with their friends, then your article is doing its job by boosting traffic! In short: the more people who read and share an article, the better chance it will have of being found through organic discovery on Google.
When you have a piece of content that's getting a lot of traffic from different sources and communities, you know that it has been "viralized". It has spread through the internet like a virus and is gaining in popularity. When people share your work with friends, it's like your website or blog is getting free advertising!
Your content will also be more likely to show up on search engines. If you write an article about "How I Reached A Month Without Smoking", then people are looking for information about that topic. They're going to type in the words "How I reached" into Google, and they're going to find your article because it contains those exact words. That's SEO!
When you're writing an article, your goal should always be to attract the search engines and maximize the potential that anyone anywhere can find, read and share your work.
Here are some of the best ways to optimize an article in order to maximize its success:
1. Write a headline that contains hot keywords related to your topic, but that has never been used before. This will make it more likely for people who search for those keywords on Google to find your content. It may even catch the eye of bloggers who are looking for great content with which they can blog about (in which case you could get some free publicity!).
2. Make sure your article has a unique and memorable title tag. Make it attractive, use keywords that are relevant to your article and make the title fit in with the rest of the text. Remember, most people will only read about 5-10% of an article before deciding if they want to continue reading or not. The title is what's going to get them hooked!
3. Use headings for keywords to draw people in! People who are searching for a specific topic will be more likely to continue reading if your article is organized into sections with headings for those keywords. This shows them that you know what you're talking about and have written a page that is going to be valuable to them!
4. It's a good idea to include a summary or introductory paragraph of your article. This is called an "abstract" and it should include your keywords as well. This can help people decide if they want to read the whole article, since most people don't read articles entirely when they arrive on the page. Instead, they're looking for keywords and titles that inform them whether or not it's worth investing their time in the piece.
5. In addition to writing content for your website or blog, consider writing guest articles for other blogs in order to improve search engine rankings and recognition. Not only will you be providing a valuable contribution to your field by writing for other blogs, but working with others also helps keep your ideas fresh.
6. Utilize social bookmarking sites in order to promote articles and share them on other websites! [ 1 ]
7. When submitting your article through Google's Search Engine Submission Tool, make sure you have a URL that does not begin with http:// or https:// . This tells Google that the article is not hosted on the internet, so it's not seen as an internet page. Your content should be in its entirety from the beginning of the page to the end.
8. Write about controversial topics that people either love or hate. If you can capture the reader with a controversial topic and prove to them that you have something of value to say, then you've got a reader for life!
9. Make sure your content has more than one link in it. This shows Google that you're not only creating content in order to force the reader to click on your paid links, but that they are actually reading it! Google values information and sees it as a sign of selflessness if people want to share what they've written elsewhere on the internet, which is why they rank articles higher when others link back to them.
10. Use keywords and proper article formatting to make sure your content appears on the first page of Google. Ideally, you want people to find your article when they type in a search for that specific keywords!
11. Share your article on social media sites like Facebook, Twitter, Pinterest and LinkedIn with links back to your site. This will not only take you back to the main page of your site where you can sit back and bask in all the adoration, but it may also give you free exposure for other websites that may have written about your article!
12. Use graphics or images within your content in order to draw people in and encourage them to read further. The human eye is naturally drawn to images and graphics, which is why you must use them strategically in order to get the most out of your article!
13. Write evergreen content that is useful to the reader. If your post can be read at any time and easily applied to their own lives, then you know it's a valuable piece of content! The more timeless and practical your article, the longer it will remain popular over time.
14. When writing an article for a specific website or blog, try to include keywords that reflect that site's audience. This shows search engines that your content has been written with them in mind and will help pages rank higher when people use those keywords!
15. Link back to other articles that you may have written that relate to your topic in the content of your post. This shows Google that you're not just creating static content for the sake of it, but that you are interested in expanding upon what you already know. That's another way to increase search engine rankings!
16. Use proper article formatting and structure in order to avoid confusion with people who don't read. If a reader sees a few paragraphs, or an entire piece where they don't understand what they're supposed to be looking at, they may simply give up and move on without reading the rest of the article!
17. If you have written a very long article, use subheadings to help the reader keep track of what they're reading by dividing it into sections. It's also a good idea to add an image next to each subheading to keep things simple and make the page look clean and organized.
18. Use keywords strategically in order to draw traffic and increase search engine rankings for future content!
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Conclusion…
So there you have it: 11 creative ways to use keywords in order to attract more readers to your website or blog!
In addition, we've included additional resources that will help you develop your skills as a writer and improve your article writing ability. It's our hope that this content has given you the motivation and insight you need to get started writing your own content. Good luck!
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https://www.socialmediatoday.