Article Marketing - Not Sexy, But Successful
Article marketing is not sexy, but it can be a powerful tool for any business. If you have a website with an audience that is interested in your product or service, there are many ways to leverage article marketing to build your brand and generate leads. You don't need to go out and spend thousands of dollars on traditional advertising campaigns either: article marketing is practical, effective, and affordable!
How does article marketing work?
Article marketing (or "blog articles") works by publishing compelling content on websites you wouldn't usually find interesting. For example, if you're a local mom's group who makes baby food jars then you might want the write an article sharing how to make healthy baby food jars. You would then submit this article to mommy blogs, parenting magazines, and baby related websites so that you can target a specific audience and spread your message. This is really effective because people are much more likely to read the article if it seems like it's relevant to their interests.
The best part is that you can write the article once, then publish it on many different websites! You can use a website like www.BlogMutt.com to make the whole process quick and easy.
How do I get started?
A great place to find high quality articles is EzineArticles.com . You're free to submit your own articles or search for topics that are relevant to your business and industry. If you're just getting started, you can use their resources to learn how to write great articles.
If you want to publish on your own website, then think about what topics your readers would find interesting. Are there any questions that come up frequently in your business? Whenever someone asks "how do I..." or "when should I..." try to answer these questions using an article! Most importantly, provide great value and be as informative as possible. Readers love that!
When it comes down to it, your goal is to make a connection with the reader. You want them to learn something about your product or service. Think about what you could discuss that would be helpful for others in your industry, then write an article about it!
How can I promote my articles?
There are many different strategies you can use to promote your articles. You can send email messages to subscribers and newsletters, create a special landing page on your website, and even share them on social media networks. You can also use article marketing to generate leads and build brand awareness.
A lot of people hate the idea of article marketing because they think it's a "spam" tactic. But if you're putting out valuable information that is interesting to a specific audience, then you shouldn't see any negative results.
The best approach is to use article marketing as another method to get people on your email newsletter list. As long as you stick to providing great content and avoid being overly "salesy" then your outlook is much better. When you can target thousands of people with one article, it's a powerful tool for any business looking for leads!
What do I need?
You just need a website! If you don't have one already, consider starting with Blogger or even WordPress . These are free tools that have plenty of options for everyone from beginner to advanced users. You can set up your blog features and design your site with a few simple clicks.
If you're looking for a more custom solution, then you'll have to consider a blog hosting service like WordPress.com or Blogger Pro . Both services have templates that are easy to use and adjust; however, they do cost money up front. Some businesses can manage the costs of these services but others might want to look at free tools like Squarespace or Wix . These are wonderful options for starting writer's blogs as well!
For lead generation, why not create a landing page on your website...maybe a special page for lead generation? You can promote your articles and bring your audience to the landing page. Once on your website, you can promote your article posts by sharing them with social media sites like Facebook or Twitter . You could also send email messages to subscribers and friends.
You want to share everything you write...so don't be shy! Now that you've got this idea, consider how you can use article marketing with ideas like that as well!
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posted by ZenniOptical at 6:00 AM 0 comments
Article marketing is probably the most effective way to build a business online for many reasons, but it can become very expensive if you're not careful. It's all about finding the right sources and strategies to get the most out of your content. When you understand a little more about the process then you can save money, build your business and accomplish your goals!
Today I'm going to share some of my best tips for saving money on article marketing. You'll learn how to find great sources that are free, how to develop a strategy, and what tactics to avoid so that you don't overspend. At the end, I'll also share some ideas for alternative methods that are just as effective but much cheaper!
By learning how to apply these simple strategies, you will see substantial savings while still accomplishing all of your business goals! So let's dive right in...
Conclusion
Well, that's it! Now you can see how to use article marketing to build your own business without overspending. There are some great strategies out there for saving money and increasing your audience; however, you can't just start writing articles without a plan.
You really need to ask yourself how valuable this might be to your business as well. Would it be worth the money that you spend on article marketing if it brings in more customers or helps you establish credibility? If so, then don't let the price tag stop you from starting today!
Let me know what works best for you...what tips did I miss? Please share in the comments below.