Banner Design: Do It Like a Pro
The next time you're in charge of a commercial, athletic event, or company-wide campaign’s marketing materials, keep in mind that banner design can be both an artful and straightforward. It's important to consider the space when you design your banners so they don't fall short visually. There are few things worse than a banner that is hard to read because the words or images were poorly spaced out. Remember to align text so it's readable at all sizes on any part of the image and place anything heavy on top of thin elements, like by placing text over photos or designs with thin lines and shapes.
Whether you’re putting together a banner for a large corporation or a small business, it is important to give attention to the placement of your design. Make sure that the letters are easy to read from far away instead of being too close together so that your audience can see them clearly at various sizes without having to squint.
There are many variations of banner designs. It can be an image, photo, logo, tagline or slogan and there are various ways to make it stand out from the crowd. The easiest way is by using color. There are different color schemes you can use for different situations like company logos, shop banners and more. Colors are an effective way of grabbing the attention of your audience. They can be used for the background of your banner or for a certain part such as the logo.
The first color to use is black because it’s easy on the eyes and it can fit any theme. If you want to add some color but not too much, then you can use a single color. You can also use multiple colors which is great if you have an exciting event coming up and want people to be excited as well. Another thing that you can try is using gradients and textures. They are fashionable and attractive when done right.
If there is a brand or event you are trying to market, you can put it on your banner. You need to make sure that you get permission for the use of the brand or logo from whoever owns it.
You can also create a unique design for your banner by using shapes, lines and words that will catch your audience’s attention. You can incorporate both photography and text if there are things that need to be said. Text is the most free-form element so it's important that they look nice and legible at any size. You don't want them to be too big or small either because they won't easily be readable in person.
When putting together your design, try to avoid overlap and clutter. You can do this by keeping your text in a single column or putting it on the same line as the image where it can be read more easily. It's a good idea to create space between the text and other elements because it's easy to read. So make sure that you place your text within this area of space.
Creating color combinations for banners is another way to get attention for your design. You can add bright colors which are inviting but not overwhelming with mid-range colors that aren’t too bright or dark.