Beef Up Profits with Brochures
Know your audience and what they want from you. Think about the people who might be interested in your product, or are already using it and enjoying the benefits. Write down what types of things these people would find useful to learn about your company.
Do you have a free trial period? How easy is it to sign up? Where can they go if they need help after signing up? What is the cost of serving businesses with similar sizes and how much do they pay annually? All of these are questions that you should answer in order to get them excited about signing up for something that will benefit their bottom line.
Once you have your answers, it's time to begin the work of creating a brochure or pamphlet. You will need to ask yourself a few questions about the materials you want to use for your marketing piece. Will it be printed or digital? What color should it be? What size will it need to be? What type of paper is best? (Glossy, matte, recycled, etc.)
There are many reasons why businesses create brochures. If you're new to the business then you're probably trying to get your name out into the community so that people find out who you are and what you do. This is when the classic 8.5 by 11 inch folded brochure comes into play. These are great because they are easy to print and fold up nicely to hand out to people you may meet around town or at a networking event.
Remember that brochures don't have to be boring and that's where creative people can find much success. If you're health club, for instance, instead of a basic informational pamphlet, why not make it a little bit more fun? You could create an infographic on fitness moves that people can use at home or in the gym. Think about what would interest the reader and try to incorporate those things into your creation. It's important to know that not all your customers will be the same which is exactly why having a variety of materials to offer is a good thing. If someone wants something more informative you can hand them a brochure. If they want something with more personality you could pitch them the infographic that you were just talking about.
If you don't think an 8.5 by 11 inch folded brochure is enough then you may want to consider going bigger and using 11 by 17 inches paper instead. You can always fold it in half or thirds if that's easier for your audience.