Beginners Basics of Product Creation
If you know what certain components that make up your product, then this blog post will help you learn how to put those components into place and give you some ideas of what to include in your own product.
Today, we're going to talk about two aspects of product creation:
How to write a great product description. How to create a decent product page and/or landing page.
Basically, your product description will attract buyers in the same proportion as your page title and thumbnail attracted them. You can't put another deal on the table if you don't have the one that got their hand up. If you want people to find your product pages and click over, it's imperative that you sell your value proposition (your actual products) through those pages in order for them to have any chance of selling it themselves.
As a result, this post will cover how to create two types of product pages that maximize the amount of people who are first exposed to your products and encourage them to buy. The first type of page is a blog post that explains in detail why your products work, who they're for and how people can use them. The second type of page is a landing page that shows off the functionality of your product and encourages potential buyers to purchase with an offer such as "Buy Now" or "Subscribe". The blog post page will include all the points I'll be making here in full detail, complete with images and links you can use in both blog posts and product pages. The landing page will show how your product works and encourage potential buyers to purchase with the offer of an immediate download.
It's important that you create both pages, because you should have multiple sales pitches on each page, depending on what your target audience wants. I might have a "Buy Now" offer in my blog post and another offer in my landing page. If they go to the landing page and don't like what they see, then they've got the option of clicking over onto my blog post where I can sell them more information or different content.
The best place to start is with your product description. You'll want it to be clear and informative so that the buyer knows what they're going to get right away. After you come up with a great product description, you can move on to creating a landing page for your product where you can outline its value proposition in even more detail.
For our examples, we're going to use this very popular plugin (also known as a "theme" or "extension") called Visual Composer . I chose it because it's a great, high quality plugin that many people have an interest in.
When we talk about creating a product, it's important that we include the actual purchase flow for this product too. If you're selling a plugin, then the buyer needs to go into their "My Account" section and find the button where they can click over to your website and get immediate access to this product. The buyer can also go directly to that "My Account" section and find that product.
When putting your product together, however, it's important that you include at least three things in the actual plugin code:
1) A link back to your website/store. 2) A link back to this page if people want more information. 3) An incentive for them to purchase now or subscribe (if it's a membership site).