Beyond Marketing -- Brand Management
Your company's brand depends on it. What does that mean? It means understanding your company's story, your identity, and the values you want to present to customers. But what if you haven't identified your brand yet? How can a business know what it really stands for? This infographic from Beyond Marketing helps small companies define their brands through the process of brand management. If you're struggling with marketing or are just finding out about branding for the first time, this is an invaluable resource.
This post tells you how to go beyond marketing -- branding can help give your company a stronger identity, one that will be able to withstand competition and grow more successfully than those who don't understand it firsthand.
Title: How to Go Beyond Marketing
In this article, you'll learn why it's so important for every brand to have a distinctive identity. Branding helps to establish and define a company, but what does it really mean? You'll find out here.
This post explains how to go beyond marketing -- how to build a brand that communicates an emotional message and ties into the rest of your organization, one that will stand out from your competitors and grow stronger than those who don't understand it firsthand.
Title: How to Go Beyond Marketing [2]
The point made in the title of this blog post is simple (though more difficult than it sounds). Branding is important for every company, whether you're a large corporation with hundreds of employees or a home-based business with one.
Title: 10 Steps to Building a Better Brand for Your Company
This post walks you through the first step of developing your brand -- setting goals and creating a mission statement. You'll gain clarity in what it means to be different from others and how that's beneficial for your business. This is the core part of branding, so it's important that you get it right.
Title: How to Go Beyond Marketing [3]
In this article, you'll learn how your brand can help everyone you hire -- not just the people who work at your company. You'll pick up tips on how to get your employees on board with your company's identity from the start, even if they aren't directly related to marketing or branding.
Title: 4 Simple Steps for Branding Your Business [4]
The first step for any small business is creating a tagline -- the core message you want to convey. Once that's clear in your head, you can start building a brand image that conveys the same message visually.
Title: How to Create Your Company's Unique Brand Positioning [5]
Creating a unique brand positioning (USBP) for your company is a step that many companies forget about when developing their brand. Though it won't affect your logo or color scheme, the USBP can be just as important as those aspects.
Title: 10 Steps to Building a Better Brand for Your Company [2]
Once your mission statement is ready and you're clear on why you're different from other companies, it's time to get started on the look of your brand. This post walks you through creating a company logo and branding itself in three steps. Keep in mind that creating a unique brand positioning, custom branding, or a tagline is the last step of brand development -- not the first one.
Title: How to Go Beyond Marketing [6]
Branding takes time -- more than most companies can afford. This blog post suggests that some companies focus too much on developing a good logo or getting their name out there, when really what they need is research into how people perceive their company. You'll learn about common reactions your company could face and how to prepare for them. Your branding efforts should be focused on helping people see you as unique -- no matter what other companies are doing.
Title: When Your Brand Isn't Selling
Most companies make the mistake of thinking that branding is an end all, be all. However, this infographic from Beyond Marketing points out that good branding comes after you've done your research and honed in on what you're selling to customers. Once your brand is strong, it can help get customers who might not be in the market for a certain product to buy what you do have.
Title: How to Build a Strong Brand That Lasts [7]
This is a comprehensive guide to building a strong brand. It'll show you how to find the right voice and build an emotional connection with customers. Most importantly, though, it'll help you figure out what works for your company.
Title: Basic Branding Secrets Every Small Business Needs to Know [8]
Regardless of whether you're a marketing guru or just getting started with branding, there are basic things you can do to help your company make an impact. This blog post lists some of the most important ones and explains what they mean in plain English so any business owner can understand them.
Title: How to Brand Yourself for Success
There are many ways to brand yourself, but no matter which one you choose, there are some common characteristics. This blog post describes which of those attributes you should focus on and what they mean in order to build a successful brand.
Title: How to Build Your Own Brand [9]
Many businesses use the same naming conventions and color schemes as their competitors. It's important, then, that each business has a unique branding style that sets it apart from the rest. This blog post is specifically aimed at helping small businesses with branding -- not necessarily individual brands within them -- so even if you're starting with just one or two products, this article still applies.
Title: Branding for Small Business [10]
This post includes a number of principles to help you brand your small business. It'll show you how to create a brand that provides value and makes money, one that stands out from other brands and gives your business an identity. Title: 10 Ways to Improve Your Brand
Many companies focus so much on marketing that they forget about branding. This blog post focuses on the latter, though it touches on the former as well. It'll walk you through ten ideas for improving your brand by broadening its appeal, making it better-known, or improving how customers perceive it. This post originally appeared on Ecommerce Fuel .
Title: 5 Ways to Build a Strong Brand [11]
This is a very detailed post that's heavy on steps, but it really gets into the nitty-gritty. It'll walk you through building a brand, one step at a time, beginning with goals and ending with your finished product. Though this process seems like it'd take awhile, once you've got it down you can apply the same principles to any other business you start.
Conclusion
Branding is one of the most important parts of any brand. Stop by our blog next time you're looking for information on small business trends, resources or ideas.
Title: How to Build a Strong Brand [12]
In this post, you'll learn how to build a strong brand through customer loyalty and trust. You'll discover how to create a unique voice for your company and make sure people are responding to it, regardless of where they're coming from.
Title: How to Create an Effective Branding Strategy [13]
Effective branding never happens overnight. It takes time, research, and careful planning in order for your company's brand to be successful.