Bidding Directories - General Introduction
A bid directory, in the advertising world, is a place where advertisers can place a bid on each page view.
A bid's price will change depending on the bidding population at a certain time. This population is determined by the advertiser's geographical location (i.e., country) and internet service provider (ISP). A bid's duration is also determined by the ISP and geographical location of the advertiser.
Bid directories often have what are called "bid packs". This means that any one individual advertiser cannot buy up all of that particular directory's traffic, thus preventing any one company from controlling too much of an advertisement space or creating monopolies with other companies in that environment.
The most common way to place a bid is by entering the number of page views you need, the date that these pages will appear on the internet or wherever it is your page is being presented, and how many times per day your website will be viewed or distributed. Other options might be to enter keywords, words or phrases that should be appeared as part of your paid advertising attempt. There may also be a way to choose how you want someone to pay you money for each click.
A few other options are available depending on what kind of environment that you are placing bids in but these vary from one situation to another so it is best if the companies which have bid directories take the time to explain what their system looks like.
Lastly, you can choose the best place that you would like to be placed in. These places may include:
"This is a bid directory and therefore anyone can have a page in it. The only thing that these directories are used for is distributing advertisements which are given by advertisers."
These bidding directories will take the money that has been paid by an advertiser and then distribute it to the people who place bids on their pages to view. The reason why this option is not very common is because some of these bidding directories will display different ads depending on who has placed the bid for that particular ad space.
Source: http://www.biddirectory.com/article-general-introduction/18540-bid-directory.html#ixzz3h3iZHlCp
Perez, Cesar A. (n.d.). Bid Directory - General Introduction [Electronic version]. Retrieved from http://www.biddirectory.com/article-general-introduction/18540-bid-directory.html#ixzz3h3iZHlCp
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