Blog Marketing for the Expert Witness
Posting content to blogs, list servs and websites can be a good way to get the word out about expert witness services. If you have an area of expertise (i.e., forensic accounting, mental health treatment or DNA evidence) you may find yourself discussing that topic on such forums often. This post will provide some tips on how to do a blog marketing campaign for your expert witness services so that your posts aren't just sitting in cyberspace waiting for people who don't know about them.
To begin with, if you are not blogging already, it would be a good idea to start a blog for your website. Then you can use the blog posts like 'blog entries' and link them to your homepage (which is your landing page). This can be done by using a free plugin called "Google XML sitemaps." The plugin is easy to use, but has limited functionality. For example, I've noticed that it does not provide an option for images to appear in the sitemaps.
The Google XML sitemaps plugin also allows you to specify which categories of posts will appear in the blog map so that you don't waste time and effort by telling Google that every single one of your posts should be included.
For this post I'm going to focus on publishing posts to your blog (either manually or using the sitemaps plugin) and how you can use that content to market your expert witness services. In my opinion, the most important factors for an expert witness are: 1. Expertise as a Way of Life and 2. Trustworthiness
Blog posts for an expert witness will satisfy the first factor and will help satisfy the second factor if you follow some basic blogging guidelines. The things I recommend below are designed to help people find you in cyberspace, so there should be no problem with people finding your blog posts in Google (the search engines).
In other words, the blog posts will be a supplemental method of marketing your expert witness services to prospective clients. So make sure that you devote some time to writing outstanding blog posts.
Blog Title: Expert Witness Blog
Posting content to blogs, list servs and websites can be a good way to get the word out about expert witness services. If you have an area of expertise (i.e., forensic accounting, mental health treatment or DNA evidence) you may find yourself discussing that topic on such forums often. This post will provide some tips on how to do a blog marketing campaign for your expert witness services so that your posts aren't just sitting in cyberspace waiting for people who don't know about them.
To begin with, if you are not blogging already, it would be a good idea to start a blog for your website. Then you can use the blog posts like 'blog entries' and link them to your homepage (which is your landing page). This can be done by using a free plugin called "Google XML sitemaps." The plugin is easy to use, but has limited functionality. For example, I've noticed that it does not provide an option for images to appear in the sitemaps.
The Google XML sitemaps plugin also allows you to specify which categories of posts will appear in the blog map so that you don't waste time and effort by telling Google that every single one of your posts should be included.
For this post I'm going to focus on publishing posts to your blog (either manually or using the sitemaps plugin) and how you can use that content to market your expert witness services. In my opinion, the most important factors for an expert witness are: 1. Expertise as a Way of Life and 2. Trustworthiness
Blog posts for an expert witness will satisfy the first factor and will help satisfy the second factor if you follow some basic blogging guidelines. The things I recommend below are designed to help people find you in cyberspace, so there should be no problem with people finding your blog posts in Google (the search engines).
To begin with, if you are not blogging already, it would be a good idea to start a blog for your website. Then you can use the blog posts like 'blog entries' and link them to your homepage (which is your landing page). This can be done by using a free plugin called "Google XML sitemaps." The plugin is easy to use, but has limited functionality. For example, I've noticed that it does not provide an option for images to appear in the sitemaps.
The Google XML sitemaps plugin also allows you to specify which categories of posts will appear in the blog map so that you don't waste time and effort by telling Google that every single one of your posts should be included.
For this post I'm going to focus on publishing posts to your blog (either manually or using the sitemaps plugin) and how you can use that content to market your expert witness services. In my opinion, the most important factors for an expert witness are: 1. Expertise as a Way of Life and 2. Trustworthiness
Blog posts for an expert witness will satisfy the first factor and will help satisfy the second factor if you follow some basic blogging guidelines. The things I recommend below are designed to help people find you in cyberspace, so there should be no problem with people finding your blog posts in Google (the search engines).
In other words, the blog posts will be a supplemental method of marketing your expert witness services to prospective clients. So make sure that you devote some time to writing outstanding blog posts.
Blog Title: Expert Witness Blog
Posting content to blogs, list servs and websites can be a good way to get the word out about expert witness services. If you have an area of expertise (i.e., forensic accounting, mental health treatment or DNA evidence) you may find yourself discussing that topic on such forums often. This post will provide some tips on how to do a blog marketing campaign for your expert witness services so that your posts aren't just sitting in cyberspace waiting for people who don't know about them.
To begin with, if you are not blogging already, it would be a good idea to start a blog for your website. Then you can use the blog posts like 'blog entries' and link them to your homepage (which is your landing page). This can be done by using a free plugin called "Google XML sitemaps." The plugin is easy to use, but has limited functionality. For example, I've noticed that it does not provide an option for images to appear in the sitemaps.
The Google XML sitemaps plugin also allows you to specify which categories of posts will appear in the blog map so that you don't waste time and effort by telling Google that every single one of your posts should be included.
Conclusion
Premade content is never a bad idea, but if you have not blogged before and are just getting started with blogging, a premade template might be what you need right now. However, if you routinely blog and already have some posts that are in draft form for updating, then the premade template may not be the best option for your situation.
The main advantage of using a premade template is that it will provide you with a starting point for creating your own unique and personalized blog. You can tailor the styling to look like your website and change the content as needed to reflect how you want to represent yourself online.
If you do decide to go ahead with creating your own blogging template from scratch...