Boost Your Emotional Marketing Potential
In this post, we'll look at how emotions are often the deciding factor for purchasing decisions. We'll explore ways to market more successfully to potential customers by understanding the emotional triggers that can influence their buying habits. Finally, we'll dig into what you can do with your marketing strategy to make it more emotional — giving you better results without a bigger marketing budget!
**Chapter 2: A Guide for Blogging in Businesses and Organizations of All Sizes**
What does an organization blog?
A blog is a collection of posts from one or more people within an organization. Blogs can help you improve your search engine optimization (SEO), gain reputation and trust, establish a brand voice, and empower your employees. You can also use blogs to provide customer service and to get in touch with other bloggers in your industry. And that's just to name a few of the amazing benefits of creating an organization blog!
**Chapter 3: How Your Customers Want to Be Serviced**
So, how do you actually begin to do this? It's important not only have vision but also have a plan for implementing that vision.
**Chapter 2: How to be a Successful Business Blogger**
By now, you've probably read many articles that list off the numerous benefits of blogging. There's no denying that being able to write and publish content on a regular basis has some seriously excellent benefits for anyone, from small business owners to major corporations. It helps you stay relevant in your industry by giving you the chance to share valuable insights, advice and commentary about your products or services. It provides a fresh opportunity for customers and potential clients to get acquainted with you and your business. Perhaps most importantly, it gives you the chance to connect with your customers on an emotional level by starting conversations and responding organically to their comments and questions.
**Chapter 4: Writing Your Blogging Strategy**
Understanding what your audience wants is key in how you write your blog. You can use these seven tips to help make sure that you're getting started creating a blog that is relevant, attractive, and trustworthy. It takes time to develop the right writing style, but it's well worth it in the end.
**Chapter 4: Six Killer Tips for Writing Engaging Blog Posts**
The "blog post" might be a dying term, but the concept is here to stay (and improve!). In fact, if you're not already blogging, now would be a great time to start. Blogging has become so much more than just another way to publish content. Blogging transcends the simplistic view of merely publishing another article and actually communicates something much more powerful. Now, this isn't to say that blogs don't need articles or that articles don't need blogs, but rather that they can (and should) supplement each other.
**Chapter 5: How to Make a Blogging Plan**
Most bloggers fail to plan their content at all, which is why they get so frustrated by the lack of interest in their blog. They're surprised when no one visits their blog, comments on posts and shares their content.
**Chapter 4: How to Create a Blog Post**
To write a blog post, start with identifying an issue you want to address in the form of a question. Then sit down and think about it. Make notes as you brainstorm. Get out your computer and begin entering the ideas into your blog post. Once you have this outline, you can use it as the framework for your actual blog post. Once that is done, arrange the content on your blog without worrying about formatting too much. A good rule of thumb is to keep it simple and use HTML code sparingly unless you really need to control exactly how something appears on your page in certain circumstances (like when blogging from a Web site other than your own).
**Chapter 6: Clear and Concise Blog Title Tags and Abstracts**
Some of the most important elements for your blog are not actually part of your post. They're included in the title tags and abstracts that you use. By including key keywords in the titles of your blog posts, as well as in your abstracts, you're able to get more people to visit your blog and leave more insightful comments on your posts.
**Chapter 8: The Power of a Trustworthy Blogging Platform**
A blogging platform is not just any website where you post your blog. It's a set of features that are designed to help you and your readers. These features include the ability to share content through social networking services like Facebook, Twitter and LinkedIn, to embed videos and audio, as well as create and manage comments from within the platform itself.
**Chapter 6: Image Optimization for Bloggers**
Optimizing photos for blog posts is a great way to improve your search engine rankings (SERPs). To take advantage of the image optimization process, first upload the image to your blog. From there, you can use an image editing software to scale the size of your image and optimize it in a way that is more SEO friendly.
**Chapter 7: Adept Blogging: The Power of Social Media**
If you have a blog, you need to be active on social media -- plain and simple. Even if you're not using social media to actively promote your site (which we'll talk about later), at the very least it's another avenue for people to visit your blog.
Conclusion
**Chapter 9: A Stake in the Future of Blogging**
This is just the beginning for bloggers. We've barely scratched the surface. That's why it's important that you keep reading and learning so that you can continue to grow your blog and website. There are a number of sites where you can find more information on blogging, including Wikipedia and Quora. It's also important that you keep up to date with changes in your field -- you can use RSS feeds or social media to stay connected with what's going on -- especially when it comes to new trends in content creation, marketing and search engine optimization (SEO).