Brand Identity Design: Standing Out in the Crowded Marketplace
How do you stand out in the cluttered marketplace? That’s the question too many entrepreneurs and small businesses ask themselves. It can feel like an impossible question to answer.
But it doesn’t have to be! In this post, we reveal four secrets that will give your branding strategy a competitive edge so your business stands out from the rest and makes more money.
1) Be Unique - I'm not suggesting that you come up with something completely new or unheard of but rather, take what you are doing and find a way to present it differently than others in your industry or category are doing. You want your prospective clients to look at you and say - "Wow! I've never seen that before" or "I didn't even know I wanted that but it makes total sense now that I see it". It's a matter of finding the combination of words, images and messaging that truly resonates with your target market.
2) Be Meaningful - This goes hand in hand with being unique. There has to be some meaning behind what you are offering and it has to resonate with your target audience. In other words, you want it to mean something to them.
3) Be Useful - Your brand needs to be useful. If you can find a way for your prospective clients to use what you are offering in their daily lives and make that an integral part of their lives then you know you have something special. Think about how Netflix has changed the way we watch television or Apple has changed the way we listen to music. Creating a brand with this kind of impact is difficult but if there's anyone that can do it, it's those companies because it addresses a problem in their lives – having the time and energy left over at the end of the day for their families so they can be more present.
4) Be Memorable - You want your brand to stand out in the minds of prospective clients so they can remember it when they need what you offer - right down to the logo. It's all about developing a memorable, timely and relevant brand that matches your target market.
If you follow these steps then your brand will be more likely to stand out from the crowd so you can reach more prospective clients and increase sales.
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Brand Identity Design: Standing Out in the Crowded Marketplace
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The Law of Attraction Love is the law of attraction, not love at first sight. The reason we come in love at first sight is because of our beliefs because we are all quite beautiful. We believe we are destined to be with someone and therefore fall in love at first sight, but that is not the case. Love is the law of attraction and you will attract what you focus on. When you fall in love with the person physically, when you look at them, think of them, or want them for some reason other than what your heart leads you to believe that you should desire then you are not (in fact) falling in love and it may lead to your downfall. It's important to know how to shift these thoughts and emotions that cause us to desire certain things before it manifests into a deeper relationship with someone else because as soon as we think about embracing a relationship we begin wishing for it. When we wish for something it is because we are in tune with what we desire. If you find yourself in love at first sight, wishing to be with someone, and having these feelings of intensity toward them then you may want to rethink this relationship. Love at first sight is based on the physical and not the emotional connection . Please look into this more deeply so you understand how your thoughts can affect your emotions. The way you feel about something is the manifestation that can cause your downfall. It's important to know that the only relationship that can be created from these situations are ones of friendship and often this is because we complicate the simple. The truth is that the simple way doesn't need to be complicated. If you are in a situation and want to know if you should keep seeing this person, if it's going to work out in the long run, or if it's not ever going to work out then there is a solution. You don't have to worry about what will happen if you focus on your belief system, knowing that it will turn out just fine and end up with someone who will cherish your time spent together. There are things to worry about like deciding whether or not a relationship is good for both people involved, how long you should be together, what will the future hold for both of you, or if the person who is in your life has any hidden agendas and that's when things can get messy. My belief system is that as humans we are working toward something and it's important to know where we are at in order to know what is necessary in order to reach our destination. Asking these questions helps us figure out if this relationship will work because each question can help us gain more insight into our own lives. If you are in this situation, then ask yourself the following: 1. Do they fill the voids in my life? 2. Do they bring me happiness? 3. Do they add to my life instead of take away from it? 4. Have I had a positive experience with them? 5. Would I like to see them more often than just as friends? 6. Do I feel anything for them when we are not together or not doing anything ? 7. Have I been with them for a long period of time and don't see an end in sight? If you answered yes to all these questions then you may want to consider that this relationship is more than just friendship and the desire that they add to your life is love. The relationship itself can be filled with many things including anger, tears, happiness, arguments, laughter and memories that will never be forgotten. If you decided to walk away from the other person then there's no need to feel badly because you know what works best for you. The truth is that this person was brought into your life for a reason and there are no coincidences when it comes to love. If there is a wildcard that is present in your life, then you need to focus on that and not be distracted by anything else because if you have even one wildcard then love will be hard to come by because of the unexpected things that can happen. When we are in love with someone we tend to forget about things so we should make sure to focus on what is important for us when it comes to relationships. It's important for us to believe in ourselves, know who we are and what our purpose is so we can live a larger life today than yesterday. Think about this...you are not trapped in what has happened already and there is no need for you to feel bad or guilty.