Brand New. 10 Secret And Effective Marketing Strategies
Every business needs to do marketing, unless you're lucky enough that your product does all the marketing for you. Advertising is one of the most effective ways to promote a company, but it's expensive and hard to measure its effectiveness. Marketing campaigns that are less expensive and more measurable are called "inbound" or "organic" marketing.
In this article, we highlight 10 strategies for funky fresh inbound and organic marketing:
1) write good content 2) publish it on social media 3) get influencers to share it 4) leverage partners 5) tell a great story 6) focus on building relationships 7) collaborate with causes 8)...
1) Write good content
This is one of the most important elements of inbound marketing. Write about what people want to read about. Marketing your products takes a backseat when you write good stories and useful tips that your customers want to share. For example, if you write a blog post on how to increase sales by increasing the speed of loading pages, you might get some publicity and traffic from well-known publications such as Mashable.
2) Publish on social media Social media is an essential component of any marketing strategy, because it allows users to share data with their networks. It boosts brand awareness and creates direct communication channels among the company and its users.
3) Get influencers to share it A blog post will not go viral if only your friends and relatives read it. It needs an audience that is willing to engage with it and share it with their networks. Look for influencers—bloggers, journalists, thought leaders—who can help spread the word by linking to your content. These influencers drive traffic and awareness to your brand. In exchange for the link, offer them a free blog post or e-book in return. For example, LinkReferral is a company that offers on-demand link building in return for a free e-book or case study from you .
4) Leverage partners
Partner with businesses that have complementary products or services, or businesses that want to send you customers. You'll gain credibility and credibility is king in the blogosphere.
5) Tell a great story Most people are attracted to brands that reveal how they benefit customers and can help drive sales. Use video, infographics, podcasts, social media posts, brochures and more all to explain your story and your value proposition, making you the go-to authority on your industry.
6) Focus on building relationships Social media is primarily a two-way communication tool: you are communicating with people and they are communicating back. To leverage social media for marketing purposes, you need to invest time and energy into building relationships with your customers. Post frequently and respond to customer comments.
7) Collaborate with causes
Tap into the loyalty consumers have for causes they support, by associating your brand with these causes to create more emotional engagement. For example, companies such as Kiva Zip and TOMS Shoes work with microfinance organizations, who provide small loans to entrepreneurs in developing countries. In exchange for a one-time purchase, these companies send users on "missions" where they can help make a difference in the world.
8) ... and the rest are marketing strategies
All the strategies mentioned above help you create winning content, build relationships and get influencers to share that content. But there's more to do. These strategies are highly effective for kick-starting your success in the blogosphere, but they won't be enough on their own to lead you to success in your industry.
To beat your competition and grow as a business:
9) Use keywords properly Selecting keywords is one of the most important elements of any marketing strategy. You want people to find you when they search for it: choose words that target people who have money or want those products or services, because these searchers are what we call "buyers" . For example, if you are selling computer games, you would want to rank for the keyword "buy computer games" . But don't be overly generic. If you want to rank for the keyword "computer games", include words that are more specific, such as "buy Assassin's Creed 3 on Xbox live" .
10) Optimize your website Properly optimizing your website using keywords will ensure that it appears in search results when people look for products or services that you offer. It also gives you a significant advantage over your competition because it makes it easier for people to find your brand and therefore increases your traffic and revenue. Keywords may come directly from potential clients or can be gleaned from competitor websites. For example, if you are an accounting firm that wants to rank for the keyword "buy tax software", you'll want to include this in your website's meta description .
How to do all of this and more? And how can you tell if your marketing is effective? Stay tuned for more blog posts about these topics.
About the author:
Ricardo Calil is a serial entrepreneur who has helped over a thousand people get started with their own businesses. He writes about small business marketing, social media and startups on his website. Click here to learn more about Ricardo and his story . [ARTICLE END]
Source: http://www.articlealley.com/article_541107_42.html
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About Ricardo Calil This is a short description in the author block about the author. You edit it by entering text in the "Biographical Info" field in the user admin panel.
Comece a ganhar dinheiro com seu blog! Saiba mais... Comece um negócio totalmente GRÁTIS! Ganhe R$5 por dia! Saiba mais... Profissional de Marketing digital, coach e palestrante, Ricardo Calil é editor do site Bloqueio.com , escreve para Revista Startups e é um dos mentores da Startup Weekend Curitiba . Site: http://www.bloqueio.com/ Twitter: @Startup_Ricardo Facebook: https://www.facebook.com/StartupRicardo Instagram: @ricardocalil
Tags: AdWords, Blogger Marketing, Blogging, Bloglovin', Blog Posting, Blogs, Business Plan, Entrepreneur, Facebook Marketing Tips and Tricks, Google AdWords Social Media Marketing
Published by Ricardo Calil on 12 Dec 2016
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About Ricardo Calil This is a short description in the author block about the author. You edit it by entering text in the "Biographical Info" field in the user admin panel.
Conclusion: how to apply all of this? Stay tuned for more blog posts about these topics. Source: http://www.articlealley.com/article_541107_42.html
Posted by Ricardo Calil at 19:32 No comments:
This is a post that I've been wanting to write for a very long time, so I'm really excited that the time has finally arrived!
How to Build Traffic for Your Blog If you want to build traffic for your blog, there are many ways you can go about it. You can buy it through social media advertising, pay-per-click ads or article marketing, or you can try building organic traffic from search engines and social media sites like Facebook and Twitter.