Branding - do you know who you are?
As the world becomes more and more saturated with brand after brand, is it really that easy to draw consumers in? The answer is a resounding yes. Here are just some of the ways your business can establish itself as distinct from other companies:
· Define a solid sense of identity. You need to know exactly what your customer wants, what they value and who they are in order to design branding that speaks directly to their needs. This means that you need clear objectives and an articulated plan for customer loyalty, support, and satisfaction (CUSAS) initiatives because these things aren’t taken into account when companies think they have a good eye out for branding needs.
· Know your customer. Though it seems like a given, there are actually a lot of companies that don’t do this well. It is important to be able to see things from their point-of-view, and also to understand what they need. You need to know what they love and hate, what they value and hold dear, and what they find enjoyable as well as disgusting. Knowing these things will allow you to come up with successful campaigns that your customers will remember and appreciate.
· Have the right tools at hand. This means having a marketing plan in place that can help you determine the ways in which your prospective customers would like to be reached out over the internet or through social media networks. It is important to be able to adapt your business’s image and mode of approach through various media outlets, without losing its identity.
· Know your competition. This goes hand in hand with understanding your customer base. It is important that you know what they do because this can help you identify if you have a stronger edge than them in terms of targeting specific markets or doing CUSAS initiatives.
Aside from the above, brand awareness also requires consistent maintenance and an ample support network behind it.
Resources: http://www.entrepreneur.com/article/229587
http://www.business-standard.com/article/top_management/branding-do-you-know-who-you-are--116030500244_1.html
http://www.entrepreneur.com/article/229587#ixzz2vLBlWkCY
Official website: http://genevettelitehockey.com
Genevettes are a family of skaters who have met and formed a team from the Quebec City area, Canada . They were formed before the Genevettes's first season. They are known to be very aggressive, intense, and they skate hard every shift.they are led by captain Genevieve Richard.
Genevettes's Facebook page :https://www.facebook.com/pages/Genevettes-Female-Hockey-Team/111130168506749?sk=info
Official website: http://genevettelitehockey.weebly.com
Genevettes’s Facebook page :https://www.facebook.com/pages/Gentelles-Hockey-Genevettes/181713798054945
Official website: http://www.officialdunbar.com/
The official website of the Dunbar Fighting Irish Senior Hockey team. Dunbar is a high school hockey team in the area of Halifax, Nova Scotia, Canada . The website has information about all details on the team and its players. There are also pictures as well as news about games and statistics for each of the games played for the current season. It also has information about upcoming games, schedules, lineups and more.
Dunbar’s Facebook page :https://www.facebook.com/DunbarHockeyTeam
Official website: http://www.saultstar.com/sports/hockey/bears_page.html
The official website of the Soo Hockey Bears. This is another hockey team in Canada . The site contains a schedule and information about the games that are played by the team, which are also available online to watch at any time via the live streaming option with sound on the website for those unable to watch in person or at a live game event. There is also information about past, present and future games of the team as well as photographs of players and other events from recent or prior years.
Sault's Facebook page :https://www.facebook.com/saughockeybears
Official website: http://www.seniorhockeyleague.com/players/2016-player-ratings/
The official website of the Soo Hockey Bears, this is a hockey team from Canada . This team offers a schedule and information about the games that are played by their teams, which are also available online to watch at any time via either live streaming or archived video on their website for those unable to watch in person or at a live game event. There is also information about past, present and future games of the team as well as photographs of players and other events from recent or prior years.
Sault's Facebook page :https://www.facebook.com/saughockeybears?fref=ts
Official website: http://www.westerncanadiangolgallsblueshockeyclub.com/index.html
The Western Canada Gold Girls Hockey Club is a member of the Saskatchewan Women's Hockey League that hosts games and training sessions for young people interested in playing hockey in Saskatchewan . The site contains information about the league as well as a schedule of games and rosters. There are also photographs of coaches, teams and individuals associated with the team.
WGC's Facebook page :https://www.facebook.com/WesternCanadaGoldGirlsHockeyClub/
Official website: http://www.saskbowmakershockeyleague.com/index.html
The official website of the Saskatoon Bowmakers Hockey League . This is a hockey team that is affiliated to Hockey Saskatchewan . It has a schedule of upcoming games and information about membership details as well as news from past and present years. There are also photographs of coaches, teams and individuals associated with the team.
Sask Bow's Facebook page :https://www.facebook.com/saskbowmakers
Official website: http://www.arcticwolfs.coop/planet
The official website of the Arctic Wolf Hockey Club (AWHC) in Manitoba , Canada . The site has information about upcoming games as well as schedules for previous and future seasons as well as information about past, present and future events of the team and individuals associated with it. There are also photographs of coaches, teams and individuals associated with the team.
Arctic Wolf's Facebook page :https://www.facebook.
Conclusion
The article has presented a short but insightful analysis on how to create and maintain a solid brand that is associated with your business. It is important that you understand how you market will work and what elements it will consist of as well as the process by which you plan to implement it. By understanding your customer base, having a good knowledge of the products or services you offer, having an ample support system behind you, being patient in maintaining your company’s image and doing consistent maintenance on it, you can create a solid brand that can just become part of your organization’s identity.
1 April 2013 http://www.theglobeandmail.