Brilliant Concept In Direct Marketing Is Attracting Thousands
It's 2015 and marketing is still one of the most important parts of any business. Direct mail, billboard ads, radio commercials; they still work but they're not as effective as they used to be. In this modern era, companies are focusing their efforts on online marketing which has helped focus on a particular group: millennials.
In a recent study by Philips (2013), Millennials have been described as "smart-phone obsessed," who are always connected to the internet and have access to an abundance of information with just one search query. These characteristics make it difficult for traditional advertising methods to connect with them in a meaningful way.
However, there is one modern marketing strategy that is being used to attract the younger generation: social media. Through social media, a company can now target a very specific audience which is huge for millennial advertising and businesses trying to reach them. In fact, social networks also have some unique characteristics that set them apart from other mediums we've discussed like radio and TV.
Unlike traditional advertising and marketing methods which usually only focus on how it will affect the business in the short term, social media provides a more realistic view of what is happening and what consumers are looking for in a product or service. This makes advertising on the internet great because you can see how your company's presence is appreciated by customers. You can also measure your results to see if they're effective and how you can adjust your strategy in the future.
For example, we all know how much effective Facebook ads are. They've been shown to get over five times as many clicks compared to an old fashioned print ad. That's huge! The reason why Facebook ads are so effective is that they provide more information than traditional advertising options. Basically, when you go directly to a product page on Facebook, it shows you the design, price and more information about the product which makes it more appealing to present than a black-and-white image on a billboard. It doesn't hurt that users are emotionally connected with this kind of advertising since there is social proof that people find appealing.
Millennials also react differently when using social media with 80% of them saying that they want to listen to peer opinions on a product or service. While this isn't a statistic we could measure with traditional advertising, having this online presence gives businesses the chance to collect customer data which they can use in the future. This kind of marketing is all about ongoing relationships, which makes it important to keep communicating with your customers even after you've made a sale. Also, these interactions give you more information and personal data so that you know how to better target your audience in the future.
We've discussed how Facebook ads work well for millennials but we haven't talked about Twitter ads yet. Twitter ads are also a great way to reach your target audience and they're very easy to set up. They're similar to Facebook ads in that they're based on keywords that people use when searching through Twitter's search engine. These sponsored tweets can be targeted towards people who are interested in the same topic as you or your brand, which makes it easier to get their attention. Unlike Facebook ads, Twitter ads also allow you to choose your format which is great because you can choose to show an image or video depending on what you want to highlight with your brand.
While these two advertising options are great and all, there's one social network that is shaping the millennial world even more than Twitter and Facebook: Pinterest. Unlike the other two platforms, Pinterest doesn't have a search engine. However, it is still incredibly important because it has over 100 million active users and growing. Most of these users are women which makes it a great place for any business targeting this demographic. Since Pinterest is completely image based, it makes sharing and saving products possible with just one click! This feature is gold for any company trying to make their products go viral because the more images you have of your products, the more likely they are to be seen by people browsing the site.
In fact, Pinterest is so good at sharing images that it makes a brand's organic reach increase. What is organic reach? It's the amount of people that are exposed to your posts on the network without you having to pay for your advertising. As you make more posts, more people start seeing what you're posting and will follow your business page or pin your content which causes you to get even more exposure. That sounds like a win! This feature is great because it helps out businesses with small budgets but big dreams. Without being able to pay for a lot of advertising, you can still grow your Pinterest account and get more traffic to your site.
There you have it! Some major differences between social media, Facebook ads, Twitter ads and why Pinterest is great for reaching millennials. It's vital that you know how to reach this audience because they will be taking over the world in the coming years, especially when it comes to buying products like homes and cars. Even now they're having an impact on Millennial-targeted businesses like restaurants and retail stores. In order to reach this audience effectively, businesses have to adapt their marketing strategies and other branding efforts so that it fits their needs. Don't forget to keep in mind that you need to be on the pulse of your audience's preferences! Then again, if you try to figure that out on your own, you might miss some trends that are extremely important for success.
You can also read our blog post about social media strategy and branding which goes into way more detail about the changing landscape of social media marketing. This is an extremely important step in any company's growth because it gives them some insight on what they should be doing in order to make their brand stand out. If you think that this is something that you want to explore for your company, then check out our services page to see how we can help! We're always happy to work with new businesses and see what kind of marketing strategy will be best suited for them.
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Amped Asia provides creative digital marketing services for brands and companies. If you are looking for an agency that will develop a fully custom digital marketing solution for your brand, please get in touch. You can contact our professional team directly via email at hello@ampedasia.com or call us on +60 12 238 8969.
Conclusion
Social media marketing is no longer a niche skill. It is an essential part of any business's growth strategy and it is imperative to understand how millennials interact with the different types of platforms. With the help of this blog post, you can make the most out of your social media marketing efforts by having a basic understanding of how these platforms work and what makes them different from one another. If you are considering setting up a Facebook page for your business, then be sure to read our guide to launching your Facebook page so that you can start generating likes, shares and other social media marketing benefits.