Bump & Upselling in Marketing
Quickly and unexpectedly, we’re in the era of artificial intelligence, of bots, and shoppable posts. The classic “upsell” is being replaced with what can only be described as a “bump,” an unobtrusive product suggestion that appears at a set point in the customer journey.
In this post I'll explain how marketers are using upselling to get more sales from their customers by dispensing with the classic hard sell for a gentler approach that is being described as "bumping."
16. Getting Better Conversions in Your Landing Pages with Behavioral Targeting
By: Stefan Marr
Source: https://www.wordstream.com/blog/ws/2017/09/26/landing-page-behavioral-targeting
Title: Getting Better Conversions in Your Landing Pages with Behavioral Targeting [ARTICLE START] Do one thing really well...
17. How B2B and B2C Marketers Can Use Video to Grow Their Businesses (in 2017)
By: Stefan Marr and Mari Smith ??????(in 2017) Source: https://www.wordstream.com/blog/ws/2017/04/24/, https://www.linkedin.com/pulse/video-marketing-tips-grow-business-stefan-marr
Title: How B2B and B2C Marketers Can Use Video to Grow Their Businesses [ARTICLE START]
Video has become a critical element in marketing today. It's not just Facebook and YouTube anymore, but also Instagram and Snapchat. And while video may be important, creating quality content is not easy. According to HubSpot research, 81 percent of marketers agree that creating high quality videos is difficult, due to lack of time and resources for content creation.
18. How to Outsource Your Marketing: The Ultimate Guide to Outsourcing Your Daily Marketing Tasks
By: Stefan Marr and Mari Smith
Source: https://www.wordstream.com/blog/ws/2016/09/09/, https://www.linkedin.com/pulse/how-outsource-marketing-ultimate-guide-outsourcing
Title: How to Outsource Your Marketing [ARTICLE START]
19. How To Be a Champion In Customer Service [Infographic]
By: Stefan Marr, Mari Smith, & Richard Jefferson (in 2017) Source: wordstream.com/blog/ws/2017/10/24 This downloadable infographic is called "How To Be a Champion In Customer Service." It's a great way to share it with your followers.
Title: How To Be a Champion In Customer Service [ARTICLE START]
A world of problems is just waiting to be solved, but our world has become too complex for the frontline agents to take all of them on. We need to partner with them and empower them so that together, we can make a difference in improving the quality of life for every person on this planet.
20. How to reach 1 Million Customers in 18 Months
By: Stefan Marr, Mari Smith and Richard Jefferson (in 2017) Source: https://www.linkedin.com/pulse/how-reach-1-million-customers-18-months
Title: How to reach 1 Million Customers in 18 Months [ARTICLE START]
This is a great video that shares a case study of an online retailer who reached this milestone with the help of the WordStream team.
21 . How To Tell Your Story in 24 Hours or Less By Stefan Marr And Richard Jefferson - Business Narrative Writing Guide ??????(in 2017) Source: https://www.wordstream.com/blog/ws/2017/09/30/, https://www.linkedin.com/pulse/telling-story-24-minutes
Title: How To Tell Your Story in 24 Hours or Less [ARTICLE START]
22. How to Use Twitter to Drive Traffic and Sales [infographic]
By: Stefan Marr and Mari Smith (in 2017) Source: wordstream.com/blog/ws/2017
Title: How to Use Twitter to Drive Traffic and Sales [ARTICLE START]
23. How to Use Twitter to Influence Your Audience
By: Stefan Marr and Mari Smith (in 2017) Source: https://www.wordstream.com/blog/ws/2017/08/14/, https://www.linkedin.com/pulse/using-twitter-influence
Title: How to Use Twitter to Influence Your Audience [ARTICLE START]
24. How To Use Twitter as a Marketing Tool: Strategies For Engagement and Growth [Infographic] By Stefan Marr And Edward Volf Source: wordstream.com/blog/ws/2017, http://bit.ly/2zsjbYa, http://bit.ly/2AQwt0l, https://www.linkedin.com/pulse/how-use-twitter-marketing-tool-strategies-engagement
Title: How To Use Twitter as a Marketing Tool [ARTICLE START]
If you want to use Twitter as a marketing tool, you first have to understand the personality and goals of your target audience. Then you can tailor your message to maximize its appeal. There are lots of ways to use Twitter to improve your business, but we'll focus on the most important one: growing followers who will engage with your content and support your brand.
25 . Using Google My Business to Get Found and Grow
By: Stefan Marr, Mari Smith, & Richard Jefferson Source: https://www.wordstream.com/blog/ws/2017/10/24/, https://www.linkedin.com/pulse/using-google-my-business-get-found-and-grow
Title: Using Google My Business to Get Found and Grow [ARTICLE START]
26. VMS Overview Infographic 2017 By Matt Beswick Source: http://allaboutvisionquotes.blogspot.se/2017/, http://bitly.com This infographic is called "VMS Overview Infographic 2017.
Conclusion
That's all for this list of our most popular posts on the WordStream Blog.