Business card’s Lasting First Impression
Business cards are proven to be the most effective and convenient of all marketing tools. From giving your company a chance to “say something,” to introducing new people through name-dropping, business cards are simply valuable. However, physical business cards have historically been printed on inexpensive paper stock and often frayed with time – all while doing nothing to stand out in an already cluttered professional world. Luckily there is a way to turn that first impression around and send a message that will not be forgotten: laser engraved business cards.
Laser engraved business card printing offers many benefits that traditional paper stocks do not offer including weather resistance and visual pop. There are a few different types of business card stock available for you to choose from depending on your needs, the most common being plastic coated paper. These stocks are printed with a very thin coating (think frosting on a cake) that makes them so appealing and almost “melt-proof” in their ability to hold ink. Even better is that these business cards actually have an inherent glow to them because they have an aluminum or copper content. This creates a stunning visual appeal which will not be lost on your audience’s eyes – whether they realize it or not.
Certainly paper is not the only option. Plastic business cards are extremely durable and most certainly put your first impression on the map. However, there is another option available to you: metal business cards. While these cards do cost a bit extra, they are incredibly stunning and one of the most unique marketing tools out there – not to mention its durability will leave your audience thinking about you for years to come!
Metal business cards are commonly made out of brass, silver or gold and laser engraved with a message that lasts forever. With a business card like this, the recipient is sure to have something that they can keep and hold onto for years to come. The designs created with metal business cards are endless (see below for examples), and while they may cost a bit more than other options, the investment will be well worth it.
The takeaway from this article is that traditional business card printing will never be able to stand up to laser engraved business cards. In fact, when you compare the two it’s obvious there’s no contest. Laser engraved cards are not only more weather resistant, but the designs created on these cards stand out in a crowd. Whether it’s a frosted business card which is raised off the stock, or a metal business card featuring beautiful custom designs and several finishing options, you will not be disappointed with laser engraved business cards.
SOURCES:
1. Paper versus Plastic Business Cards – comparebusinesscards.com/blog/paper-versus-plastic-business-cards/#more-2144
2.Business Card Glossary – printingforless.com/glossary_bussiness_card_printing.