Business Selling Process (Simple)
The selling process is a vital part of the business world. Everyone in the company needs to be aware of this and buy into it, or it will not work out as well as everyone hopes. In order to make people believe that you are committed to this process, you need top explain what the process entails and why it's important for success in your particular business.
Some companies use a more complicated system that includes certain milestones throughout their selling process. Most, however, seem to focus on a few simple steps that everyone in the company needs to know about. Even if your company uses a complicated strategy for selling, it is still vital that you cover the basics and let your employees know how they work together to help you succeed financially.
The first step in this process is building relationships. The more time and effort you put into building relationships with your prospects, the easier it will be to sell to them when it's time. In order to do this, you need to both build friendships and nurture them over time. You need to get people talking with each other, learn their interests as well as their motivations for buying or not buying your product or service.
The next step is to find out what their needs are and how you can fulfill them. There are a few ways to do this:
- Observe customers, ask questions, listen to their answers.
- Ask for feedback from your customers.
- Ask for advice from employees about certain problems you are having with your product or service.
You also need to learn any special parts of your company that the customer thinks need attention, and plan on addressing those needs at some point in the future. Finally, always show appreciation for their business by doing something nice for them, like giving them a good review on a website or referring them to another potential customer so they have more chances at success in the future.
Once you've found out what they want and how they want it, you need to decide on a way to present your product or service to them that will appeal to their needs. Most of these presentations should include showing your product or service in the best way possible. When people can see the potential for success with your product, it's much easier for them to consider buying it.
Once you've made a sale, you need to remember that this is not the end of working with this customer. Even if your product or service meets all their needs, there is still room for improvement. People become attached to their purchases and begin looking upon them as part of their daily routine, so they are not likely to change brands easily. You need to find ways to keep them from selling your product or service and continue working with them for future sales.
Selling is often a much more complex process than most people realize. For example, in most sales, there is no long time frame where the customer needs to buy the product, it's simply not worth it for them if they don't feel confident in your product or service. So what makes people buy?
First impressions - This can be a big factor in making customers feel confident about buying your product. In order to first make a good impression with your customer, think about how you are going to present yourself as soon as they meet you and how you will get their attention.
Conclusion - The conclusion of your sales process should be obvious to both you and the customer. This is when you present your product or service as the best you have, with all the attributes that will make people want to buy it. If a customer needs more convincing, they'll either contact you or look elsewhere for a different product.
Making a sale - When this happens, everyone should know they made a sale and the customer will happily pay for the product or service.
Paying for it - Often customers will ask how much they will owe you at this point. If your company uses an installment plan, this may happen multiple times before you finally get paid for the product or service that was sold.